Cashback brings Latent back in new ad
, India's
cashback
and coupons platform, has rolled out a new
digital ad film
inspired by one of India's most controversial moments of recent pop culture — India's Got
Latent
show— but with a positive cashback-powered twist.
This ad film is part of the digital campaign
#CoinsVSCashback
under which a Ghibli-style animated film, and the quirky 'The GOAT Talks' series have already been launched earlier this month. Tied together by the bold narrative that 'Coins Voins are all bakwaas,
real cashback
is with CashKaro' the campaign uses humour, animation and pop culture to spotlight the smarter way to save online.
In its latest ad film, CashKaro delivers a sharp satirical take by recreating the flair of the viral reality talent show — but with a twist. Instead of showcasing just chaos, the film cleverly exposes the absurdity of gimmicky coin-based
reward systems
.
Through punchy humour and sharp wordplay, the ad critiques the overhyped promise of coins that rarely translates into real value.
In contrast, CashKaro champions a genuine and value-driven user proposition - real cashback that shoppers can directly transfer to their bank accounts — actual money, not digital tokens.
The ad film effectively underlines the brand's commitment to transparent savings while poking fun at the cluttered, gamified distractions that dominate online shopping today.
Swati Bhargava
, co-founder of CashKaro and EarnKaro, said, 'With our digital campaign #CoinsVSCashback, we're calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. That's the value we've consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.'
Ishan Agarwal, director – brand and creatives, CashKaro, said, 'The 'Latent' moment was the perfect canvas to deliver a humorous yet hard-hitting truth that 'cashback shouldn't be confusing or conditional' – in sync with the broader #CoinsVSCashback campaign narrative.'
With this ad film, CashKaro continues its streak of hard-hitting, highly engaging content that doesn't shy away from controversy — all while staying true to its mission of making online shopping genuinely rewarding.
Watch the video here:
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