Trendies Awards 2025: Hyundai, Goibibo, The Singleton steal the show
The third edition of the
Trendies Awards
by ET Brand Equity celebrated brands and agencies who created viral moments, made content their main character, used digital strategies to drive business, collaborated with creators to build their stories, and everything in between.
The
Trendies
Awards, held in Mumbai, recognized and celebrated excellence in
influencer marketing
and
social media marketing
. 91 winners were awarded across 70 categories.
Hyundai
India picked up three awards for its campaign titled 'Samarth'. The auto-major also took home the title of 'Influencer
Marketing
Brand of the Year'. The creative minds at Havas Play fueled the brand's success.
Goibibo
grabbed three awards for its campaign 'Goibibo' featuring Bollywood superstar Kareena Kapoor Khan aka Bebo in a nostalgic avatar. The brand also got the 'Social Media Brand of The Year' award.
The Singleton from the house of Diageo won two awards - one for its social festive campaign 'Gifting with Shibani' and the other for the 'This Will Be Good' campaign in Industry Awards. The Singleton was also 'Social Media Brand of The Year' and 'Brand Community of the Year'. The creative force of
Enormous Brands
were behind these winning campaigns.
Viraj Naik was the 'Influencer Of The Year'. Dolly Shah, who is a clinical cosmetologist and skincare creator, became the 'Mid-Tier Influencer' of the year.
Among agencies and platforms, NOFILTR Social was selected as the 'Boutique Influencer Marketing Agency'; Sociohub was chosen as the 'Mid-Sized Influencer Marketing Agency'; Barcode Entertainment got the 'Large Influencer Marketing Agency' of the year title; KlugKlug was the winner of the 'Influencer Marketing Platform' of the year; Qoruz received the award for 'Influencer Marketing Technology' of the year; and ChtrSocial was named the 'Social Media Agency Of The Year - Rising Star'.
Other leading brands that won were Maruti Suzuki, L'Oréal, Aditya Birla Sun Life Insurance, Amazon India, Meta, Google, Asian Paints, Kia, HSBC, Nestle, Raymond, Thums Up, Puma, Bumble, Dabur, among others.
The Trendies Awards were evaluated by 50 distinguished jury members who are India's top marketers, content specialists, and digital evangelists.
For further details about the awards and the process visit:
https://brandequity.economictimes.indiatimes.com/trendies-awards?ag=awards_listing&utm_source=awards_listing&utm_medium=awards
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