34 Beauty Products That Prove Some Things Are Trendy For A Reason (They Work)

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Cosrx's Snail Mucin Repairing Essence reviewers love for the extra boost of hydration it gives their skin, helping clear up acne, inflammation, peeling, fine lines, and even eczema! Stop being ~sluggish~ about investing in your skincare routine and get this on your face. Fast.
Sol de Janeiro Brazilian Bum Bum Cream formulated with cupuaçu butter, coconut oil, and açai oil to give your skin a powerful dose of hydration. It'll also wake up and temporarily tighten your skin with the same stuff you use to become awake and alert for the day...caffeine! That's right, our skin enjoys the stuff as much as the rest of us. This smells like vanilla and caramel, which means it's basically a latte for your skin. Delicious.
Gold Bond's firming neck and chest cream — whether you've noticed your neck skin practically hanging on for dear life thanks to that darn gravitational pull or find your décolletage creased in the center from side sleeping, the glycerin and aloe in this formula can give that delicate skin some much-needed hydration, while the salicylic acid can gently exfoliate dead skin cells. Reviewers say patience is worth it with this one, so give your body time to soak it all in and enjoy those results!
Cerave eye repair cream, which is cooked up with their famous blend of ceramides (a skincare "secret sauce" if you will) and a healthy dose of hyaluronic acid to boost hydration and niacinamide to help tighten and brighten the appearance of skin. If you're revitalizing your skincare routine, add this to the mix and reduce the appearance of dark circles, under-eye puffiness, *and* fine lines. ~Eye~ love to see it.
A paraben-free self-tanner with a mousse texture so you can apply the product evenly (unlike thicker lotions that leave distinct lines behind). Use this if you'd rather not look like you spent all winter hibernating in a cave.
A retinol body lotion — sure, retinol is great for your face, but there's a whole *body* of skin it can help out! This particularly dreamy, creamy formula helps promote skin cell turnover using retinol, while the ferulic acid firms skin to promote natural skin tightening.
Lumify Eye Drops, because having irritated red eyes is one of those frustrating conditions that is always awkward to explain away. No, I wasn't crying. My eyes are just...like that. This redness-reducing eye drop uses brimonidine tartrate to whiten your eyes for up to eight hours. (And the review photos are suuuper satisfying — with over 27,000 reviewers shouting "5 stars!")
A 4-in-1 makeup pencil (Live Tinted's Huestick Corrector) for your eyes, lips, and cheeks. First, use this before applying foundation to neutralize dark circles. Once that foundation is on you can reapply this as a buildable lip color, eyeshadow, or blush. I love LOVE a makeup product that does it all.
The Face Shop's facial foaming cleanser formulated with rice water to help brighten, cleanse, moisturize, and remove your makeup all at once. If you like the idea of having *one* skincare product that does it all...this belongs in your bathroom.
A MySmile teeth whitening kit — an enamel-safe system designed specifically for sensitive teeth that claims to brighten your smile up to 10 shades with consistent use. Go ahead, get dentist-worthy white teeth at a fraction of the cost. I dare you. P.S. The kit uses carbamide peroxide gel and a waterproof LED light to brighten your smile in zippy quick 10-minute sessions. Save *so much* time and money by doing this at home!
A bottle of Bio-Oil, beloved by many a skin-having human, made with a powerful blend of moisturizing oils and vitamins that'll aid in fadin' scars you'd rather have bippity-boppity-boop off your body.
A root touchup powder great for folks with fine hair who would like the appearance of a fuller hairline *and* for anyone who wants to take longer breaks between coloring appointments. This includes a sponge for applying the powder — just rub it directly onto your hair. I learned about this product when looking for solutions for postpartum hair loss and was awed that this had over 18,000 5-star reviews. Sold.
A Denman Hair Brush designed with bristles specifically spaced to detangle and shape curls that may otherwise feel frazzled and look undefined. Hit the snooze button and save time in the mornings with this brush by your side.
A hyaluronic acid serum — this can save your dry skin thanks to its *intense* hydrating properties that improve a dry complexion's softness, smoothness, and ability to retain moisture. I feel soothed just thinking about it.
Cicapair Tiger Grass Color Correcting Treatment to help you embrace color theory with confidence. Take it from someone with skin the color of printer paper — nothing helps reduce redness better than a touch of green! This lightly tinted cream is designed to combat that blotchy redness while protecting your skin from the sun with a useful daily SPF 50.
A Revlon volcanic stone face roller that'll absorb excess oil on your face as you swipe it away *without* ruining your makeup. Now that this exists, there's no better product to have in your bag when the summer sun brings back your extra oily skin. Oil blotting sheets WISH they were this sexy. Keep your makeup looking great all day with this OG TikTok beauty sensation.
Catrice "Instant Awake" Under Eye Brightener (made with a *chef's kiss* mix of hydraulic acid and shea butter) which became a knockout success once reviewers started raving en mass about the product's instant invisible coverage. If you're looking for quick and easy results that suggest you don't even require sleep...you've come to the right brightener.
Anua Heartleaf Pore Control Cleansing Oil with the most impressive review photos I've seen in my little life! Reviewers swear up and down over how well this erases blackheads and sebaceous filaments. Use this as the first step of your cleansing routine, and then just rinse with water. Watch your blackheads disappear so quickly that they won't even have a chance to say goodbye. Aww, sad.
A set of collagen-infused forehead patches for folks looking to improve their skin's elasticity with a *chef's kiss* hydrating formula. The mix of aloe, collagen, and vitamin E is a true treat for sun-damaged, dry, and aging skin. Whether you throw these on before bed and let your skin soak up that silky goodness for a full eight hours or simply have an hour to spare in the a.m. — these are designed for great results on your schedule.
An E.l.f. Camo Liquid Blush — a blendable and buildable blush (say that five times fast) with a lightweight formula and a powerful pigment. If you've worked hard on your glass skin technique, finish off your routine with a blush that's dewy and glossy to stay looking as smooth as glass.
A brilliant biotin shampoo (with over 34,000 5-star reviews!!) so you can enjoy the feeling of fuller hair and a nourished scalp. This is sulfate-free and won't give your hair greasy, heavy buildup *but* the biotin can strengthen your strands. The one-two punch of this particular shampoo comes from the added rosemary and coconut oil — which both stimulate and moisturize the scalp aiding in overall hair health.
Good Molecules Yerba Mate Wake Up Eye Gel that'll be beloved by people who drink up yerba mate like it's water from the actual fountain of youth. And that's not the only powerful ingredient this gel has to offer! It also boasts three unique forms of hyaluronic acid to moisturize and revitalize the skin under your eyes. There are no dark circles here, my dear!
An eye primer with an easy-as-pie application process, just use your ring finger to apply a pea-sized amount of the product onto clean, dry eyelids. After 30 seconds, it should be dry and ready for your makeup! This stuff is heaven-sent for anyone who spends way too much time on their smokey eye to have it sweat off the minute they hit the dance floor.
Maybelline's Fit Me Matte foundation — this liquid, oil-free foundation is sure to satisfy folks with oily skin as it covers pores and creates a smooth base *without* irritating your skin. BTW, this product is available in a whopping 40 SHADES, so it's got your face covered. Literally.
A 10% niacinamide serum for folks who fill their medicine cabinet with the very best K-beauty has to offer. This includes 4% tranexamic acid and 2% arbutin for super smooth skin. With consistent use, you'll notice your skin looking smooth and dewey. And if you, like me, prefer fragrance-free — this non-sticky and non-scented formula is for you!
A vegan ingrown hair oil sure to save the day (and your bikini line) if shaving on sensitive parts of your body leads to inflammation and breakouts that are more bothersome than the hair was. Not only does it address that inflammation, but the spiffy mix of jojoba and grapeseed oil moisturizes and softens your skin to keep it nourished. Swimsuit season, here we come!
A bottle of Elizavecca hair treatment which, like Olaplex, has repairing properties like collagen and protein extracts to aid in hair health. Apply this after you shampoo, let it sit for 5 minutes (where you can race through a shave or a song in the shower — you do you), and then rinse it out. Stronger hair care, here we come!
Bio-Collagen's Real Deep sheet mask so you can treat yourself to a rejuvenating facial while you sleep. The mix of hydrating hyaluronic acid, pore-minimizing collagen, and probiotics work together while you're resting to protect and heal your skin from the inside out. And don't worry about your pillowcase. This product is a professional. It's transfer-resistant — no mess included.
Lottabody's Coconut Oil Foaming Curl Mousse worth getting into your haircare kit since summer humidity is starting to attack on our curls again. If you want voluminous curls without a hint of frizz, then this is the mousse for you!
A nail concealer with a brilliant blend of biotin and keratin to save your nails from yourself — years of acrylics and gel manicures were murder on your cuticles. Get yourself a nail polish that nourishes! Plus, If you like a clean, uniform look, you're sure to love the sheer hint of pink color this has.
E.l.f. Halo Glow Liquid Filter for achieving the same dewy no makeup-makeup effect of Charlotte Tilbury Flawless Filter (but at a price that doesn't make you sweat). This also has a healthy dose of hydrating hyaluronic acid your skin is gonna be glad to drink in every day.
And E.l.f's Lash Xtndr Tubing Mascara so you can finally have the thick, full lashes you've dreamed of, even if your flimsy natural lashes hardly hold up standard mascaras. This uses a unique "tubing" formula that boasts being smudge-free. And if you have fragile lashes? This can easily wipe clean! It's also available in *brown* which is a huge deal for folks with warm hair colors and blonde lashes, as it doesn't clash with your natural coloring (speaking for my own red-headed self here).
A RobeCurls heatless hair curler — this satin-covered rod is designed to curl your hair while you sleep, and it's damage-free! Skip the heat tools and just wrap damp hair around the plush curler at night. Then FALL ASLEEP, and it'll do the rest. Wake up, pull this outta your hair, and enjoy your blowout-worthy bouncy curls.
A tattoo aftercare salve that'll make both colored and monochrome tattoos look out-of-this-world lovely. This soothes, protects, and enhances the look of your ink, both fresh and faded.