South film industry is 'little behind' on OTT space, says Annapurna Studios' Supriya Yarlagadda
Yarlagadda then added how the streaming revolution has given Indian storytellers the scope to write more original ideas, which don't depend on stars or budgets but on great characters. She said, 'I must say, maybe we aspire to still be on the big screen, which is why we have been a little behind in exploring series format. I think there's a Tamil story, Kannada story, Telugu story, Malayalam story and recently there have been some successes (on OTT). But I think that we are behind. We need to catch up. And the only way to do that is to have more writers.'
She went on to add, 'It's not about trying to mount them on stars, mount them with big budgets— which we used to, we love that—but understanding that this game is very different. And to all the writers out there, with all these beautiful stories being told, I think it's our time now for digital.'
Surpriya spoke as part of the panel titled Breaking New Ground: Evolution of Storytelling in the Digital Era. The panel featured a lineup including Ruchika Kapoor Sheikh (Director, Original Films, Netflix India), producer Siddharth Roy Kapur, Tanya Bami (Series Head, Netflix India), Academy Award-winning producer Guneet Monga, and acclaimed American director, screenwriter, and producer Michael Lehmann.
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