Jamie Lee Curtis opens up about making VERY controversial decision at the height of her career

Daily Mail​

12-05-2025

Actress Jamie Lee Curtis has finally revealed why she turned to hawking Activia yogurt during the height of her career - and the answer is more simple than you may think.
Though Curtis, 66, is well-known for her roles in movies like Halloween and Friday Friday, she is also popular for her commercial work, which included a lucrative deal as a spokesperson for the probiotic yogurt in the mid-2000s.
She would often pop up on ads for the product during popular TV shows on the likes of Disney Channel and Bravo, making it known around the country that she was a big fan of the healthy treat.
Curtis became so well-known for the commercial that it even made it to Saturday Night Live, as Kristen Wiig parodied the segment as the actress, joking that all of the prebiotic yogurt was giving her some crazy stomach issues.
But while some may have believed it was a big pivot from her work in big-budget films, Curtis revealed during a new segment on 60 Minutes that she wanted to take the deal because it allowed her more time to be at home with her two children, Ruby and Annie.
'For the most part, they allowed me to stay home with my kids,' Curtis revealed during her interview, which premiered this weekend.
'So, I am an imperfect working mom because no working moms are perfect,' she continued.
Curtis explained that the 'imperfect working mom' is someone that everyone can relate to.
She would often pop up on commercials for the product during popular TV shows on the likes of Disney Channel and Bravo, making it known around the country that she was a big fan of the healthy treat
'We make it look good, we think we've done it, but the truth is, we feel badly, but I know how much time away from them I spent in pursuit of my own creativity,' Curtis said, as she began to tear up.
However, during her time as a spokesperson, the company who made the yogurt, Dannon, settled for $21 million against the Federal Trade Commission after a class-action lawsuit accused them of making false claims, per CBS News.
Consumers alleged that the brand promised that the yogurt could help aid and regulate your digestive system due to the probiotics, while studies showed otherwise.
The company later reimbursed customers and modified the brand's marketing claims.
At the time, Activia wasn't the only deal that Curtis took - Curtis was also a spokesperson for Hertz car rental company and L'eggs pantyhose.
And, later in the interview, she was asked if there was ever a role that she wish she had taken, to which she said no.
Today, her acting career is still thriving, as she accepted the Academy Award for Best Actress in 2023 for her role in Everything Everywhere All At Once.
In addition to her supporting role win, she was also part of the winning group for the Outstanding Performance by a Cast in a Motion Picture honor.
Today, her acting career is still thriving, as she accepted the Academy Award for Best Actress in 2023 for her role in Everything Everywhere All At Once
She was previously nominated — but didn't win — at the 1995 ceremony for James Cameron's action comedy-thriller True Lies, in which she played the wife of Arnold Schwarzenegger's character, an computer hardware salesman who secretly lives a double life as a US counterterrorism agent.
She was also nominated for a SAG Award this year Outstanding Performance by a Female Actor in a Supporting Role award for her role in Gia Coppola's film The Last Showgirl.
Unfortunately, she lost out to Demi Moore for her part in The Substance.
This summer, she will reprise her hit role with Lindsay Lohan in Freakier Friday, a spinoff to the original 2003 film.