Best mobile phone deals in the Amazon Prime Day 2025: Top discounts on Apple, Samsung and Google
There's the performance which is fast and mostly on a par with pricier iPhones in the range. Which is why it's compatible with Apple Intelligence, something which is only growing in its capabilities.
The new AI feature is called Apple Intelligence. These include tools to rewrite emails or texts and something called Image Playground where you can create pictures from simple text inputs, for example, or even generate original emoji to use in text messages. These features need processing power and are made possible thanks to the latest iPhone processor, the A18. Apple has even included Visual Intellligence, which lets you point the camera at a restaurant, for instance, and it will tell you information such as opening hours or menus. On the iPhone 16, this is enabled through the Camera Control. Here, you can set it up as an option on the Action Button.
And then there's the battery life, a factor whose importance is hard to overstate. It goes on and on, and the fact that it outdoes other iPhones in its size is a bonus.
The new phone is priced at £599, meaning the price of entry to the Apple ecosystem is higher than it used to be. But there's a lot to like, and the new features and capabilities make the iPhone 16e good value.
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The Independent
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- The Independent
Apple Watch series 10 reduced to its lowest-ever price in Amazon Prime Day sale
At long last, Amazon Prime Day 2025 has arrived, and the online giant is busy slashing prices on everything from tech to beauty, including all of Apple's gear. But while there are hefty discounts on AirPods and iPads, it's this deal on the Apple Watch series 10 that's caught my eye. Launched last September, Apple's flagship smartwatch has been slashed by an enormous £104 for Prime Day. I've been tracking the price of the Apple Watch series 10 since it launched, and this is the wearable's first-ever price cut, taking it down to almost £300 for the first time. The sale is exclusive to Prime members and, unlike previous years, it's lasting four days instead of two, so you've got plenty of time to shop. So far, I've spotted big savings on laptops, TVs, air fryers, vacuums and more, but if it's the Apple Watch deal you're here for, here's what you need to know. Apple's latest and greatest Apple Watch series 10 smartwatch is the company's best yet. Boasting an all-new design with a larger display, new health features, sleep apnoea detection and faster charging, it's been slashed to just £325 for Amazon Prime Day. Almost as large as the display on the Apple Watch Ultra, you can see and do more than on any Apple Watch that has come before it. 'While at first glance it looks similar to the series 9, the bigger display, thinner profile and handsome new colours make the Series 10 a lot more appealing,' tech critic David Phelan said in his review. 'The features that have defined the Apple Watch, from subtle notifications, brilliant mapping capabilities on your wrist and above all, great health features, are all at their best here,' he added.
The Independent
2 hours ago
- The Independent
This Apple AirPods Pro 2 deal is one of the best I've seen this Amazon Prime Day
I've tested a lot of wireless earbuds, but the ones I keep coming back to are Apple's AirPods Pro 2, and right now, they've been slashed to one of their lowest-ever prices for Amazon Prime Day. If you've been looking to upgrade your headphones, you don't have long to grab the deal. Slashed in price by £50, the AirPods Pro 2 with USB-C are now down to £179 at Amazon – the lowest price I've seen in months, and only a few quid more than the mid-range AirPods 4. It's one of the best deals on Apple's flagship earbuds I've seen, especially given how rarely they go on sale. Apple discounts don't stick around for long, and this exclusive Prime Day deal is just for Prime members, with Amazon also cutting prices on everything from as and TVs to air fryers, vacuums and more. Keep reading to find out how to get the deal. Boasting fantastic active noise cancellation, adaptive transparency, personalised spatial audio and a host of gearing features, these are my everyday earbuds, and are constantly being updated with new features every year. Recently updated with tead tracking features, you can now nod and shake your head to answer or decline calls and reply to messages. Soon, you'll be able to hear translations in your ear in real-time, too. This is the cheapest I've seen Apple's flagship earbuds in a while – they were last reduced to this price in November. Praised by tech critic David Phelan, the audio and active noise cancellation is better than the AirPods 4. 'Unlike the AirPods 4, there are also touch controls on the buds themselves, so you can adjust the volume without having to take your phone out of your pocket, and there's a MagSafe case with a lanyard loop for easy charging and storage,' noted Phelan in his review. He also found that they feature some really neat adaptive audio features that react to your environment in real time. 'The case now includes Apple's U1 chip, which means you can use the Find My app on your iPhone to locate it when you've misplaced it,' he added. You can save £50 with this deal at Amazon.
The Independent
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Best Apple deals in the Amazon Prime Day 2025 sale, handpicked by a tech critic
Bargain hunters, it's time. Amazon Prime Day 2025 is officially here, and the deals are coming in thick and fast, especially on Apple tech. Whether you're eyeing up a new iPad, Apple Watch or finally ready to upgrade your iPhone, now's your chance to save. Running from now until 11 July, Prime Day is Amazon's biggest shopping event of the year, with thousands of exclusive offers for Prime members. Apple discounts are usually hard to come by, but this is one of the rare moments when you'll see real price cuts on everything Apple, from AirPods to MacBooks and everything in between. I've been covering Prime Day for close to a decade, so you can trust that I'll only flag the best bargains of the bunch. I'm rounding up the top Apple deals throughout the day and updating this page as soon as I spot a discount, so you can find the deals that are actually worth your time (and money). Why you can trust IndyBest to find the best Apple deals in the Amazon Prime Day sale As The Independent 's senior tech critic, I specialise in all things tech, with a focus on Apple products. Whether I'm reviewing the latest AirPods or predicting the specs of the next iPhone, I've been tracking Apple prices for years. This allows me to spot the best deals from a mile away. If you're after AirPods at their lowest-ever price, you can count on me to be the first to report on the discount. Reduced to their all-time low price, I'd recommend snapping these up while you can. Praised by tech critic David Phelan, they boast better audio and better active noise cancellation than the AirPods 4. David's review found that they feature some really neat adaptive audio features that react to your environment in real time. I know all that first-hand, too; these are actually the earbuds I wear every day, and I love that they're being updated with new features all the time. If you're looking to upgrade your laptop this Prime Day, then you'll be pleased to hear that Apple's latest and greatest MacBook Air has been slashed by £150, bringing it down to an all-time low. In his rave review, tech critic David Phelan found the laptop 'Preposterously slim, sharply designed and appealingly light, with battery life that goes on and on.' He also loved the faster processor and improved webcam. It's really simple; according to David, 'this is Apple's best MacBook Air yet.' Launched in March, the all-new 11th-generation iPad has dropped to its lowest-ever price this Prime Day. Replacing the 10th-gen model, it boasts a faster A16 Bionic chip, USB-C charging and double the storage, with 128GB as standard. It still features the same bright 10.9in Liquid Retina display, making it the best-value iPad in Apple's line-up right now and a steal at this price. The latest Apple Watch Ultra 2 has just been slashed by a huge £150 for Prime Day. In his review, tech critic David Phelan called it 'a big chunky wearable that's perfect for extreme sport enthusiasts,' as it has a two-day battery life that's perfect for hiking. It boasts a bright 3000-nit display, a sleep apnoea-detection feature to track breathing irregularities over time, and an upgraded S9 processor, making it faster and last longer than other watches. You also get a neat double-tap gesture feature for one-handed control. Apple's all-new budget phone has just received its biggest price cut yet, bringing it less than £500 for the first time since it launched in February. It's better than the iPhone SE in every way. In his review, tech critic David Phelan said it's 'not an upgraded iPhone SE,' but 'an awful lot more, from more storage to a bigger display.' Looking to save big on the iPhone 16 this Prime Day? The 128GB model has already dipped below £700 thanks to a 13 per cent discount, with similar savings to be found on the larger storage options. In his review of the iPhone 16, tech critic David Phelan praised the smartphone's 'extremely useful camera control, the funky audio options and faster wireless charging.' He added, 'feature after feature that you might have expected to be Pro-only is on the iPhone 16,' making it an excellent option if you'd been saving up for one of the pricier models. It's also worth noting that there's around 10 per cent off the 256GB and 512GB models too, with John Lewis price matching over Prime Day and beyond. This is the lowest price I've seen on a pack of four AirTags since Black Friday last year. If you're like me and constantly losing things, these are a game-changer. In my review, I raved about how you can track your stuff with precise turn-by-turn directions in an augmented-reality environment inside the Find My app. These AirTags are a lifesaver if you ever misplace your wallet or your keys. If you want to upgrade your desktop set-up, there's a small reduction on the Mac mini desktop computer. It has Apple's latest M4 chip, and its mini dimensions mean that it'll slot perfectly into a small home office. The price dropped by a modest 12 per cent back in May, so we'll let you know if there are further reductions once Prime Day arrives.
