Introducing next generation nepo baby Eric Cowell as he moves more into the spotlight: How Simon and his fiancée Lauren Silverman's son, 11, enjoys yoga and has a godfather figure in Bruno Tonioli - but he's 'never spoiled!'
The 47-year-old entrepreneur and socialite spoke lovingly about Eric, 11, while making an appearance at The Chelsea Flower show with Simon's Britain's Got Talent co-star Bruno Tonioli.
Part of the next generation of nepo babies, Bruno insisted that Eric is 'not spoiled at all' and is 'very well brought up' despite his famous parents.
Bruno also lifted the lid on Simon, 65, and Lauren's life in the Cotswolds where he said Eric loves to get involved in family yoga sessions when Bruno comes to stay with them.
The interview marks the continuation to Eric being more in the spotlight after his life being kept very private for much of his early life.
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It began with Eric appearing on Britain's Got Talent with Simon last May after years of the couple not rarely showing his face or speaking about him in interviews.
Now Lauren has revealed that Bruno is very much known as 'Uncle Bruno' to Eric who 'loves him'.
Bruno added of Eric while speaking to Closer magazine: 'He's not spoiled at all actually. Eric is a very, very, very well brought up kid. I mean he's not spoiled at all.'
On Eric now coming to some of the BGT shows as he moves more into the public eye Lauren said in the interview: 'It's a family show. And the nice thing is, like the other judges, like Amanda Holden and Alesha Dixon, all of their kids and Eric they've grown up together.
'So it's a really nice family kind of vibe there. It's lovely!'
Earlier this month Simon gave a rare insight into his family album as he shared pictures of his lookalike son Eric during sun-soaked dog walk.
The music mogul shared rare snaps of his 11-year-old son with his 2.7million followers as they posed with their German Shepherd dog.
The father and son duo rocked similar outfits for the outing, both donning dark T-shirts with Simon opting for a pair of black tracksuit bottoms while Eric donned black shorts and Nike trainers.
Simon and Eric were also seen crouching down petting their adorable pet pooch and the TV star was seen holding a ball in his hand.
He wrote: '1. Love, 2. Even more love, 3. It was a long walk'.
And in December last year, Simon showed his competitive side as he enjoyed a swimming race with his son Eric.
The TV judge took to Instagram as he shared a rare video of the pair as they took to the pool to go head to head.
Eric secured the victory as he exclaimed: 'I win I win', before celebrating and ordering his dad out of the shot.
Talking to the camera, Simon joked: 'Well that was difficult but it was worth it,' as Eric boasted: 'I won, I won, get out the picture, I won.'
The music mogul looked to be enjoying an escape from the UK winter as he donned a pair of stylish shades in the sunny pool.
Simon teased in the caption: 'I still think I won! Love, Simon x'.
Last May Simon let his son Eric and Amanda Holden 's daughter Hollie gatecrash the Britain's Got Talent auditions.
Japanese skipping act Haribow took to the stage, sending the audience wild as they begged the judges to give them a golden buzzer - but all of them had already been used.
As the crowd's chants grew louder, Simon said he had 'never heard a reaction like that before' before gesturing to his son Eric to push the button.
'Okay… alright… You do it,' Simon said, as Eric and Hollie, 12, leapt to their feet and darted for the judges' bench, slamming the golden buzzer and sending Harbow through to the live semi-finals.
Simon said: 'That was my son, Amanda's daughter, egged on by the audience. We are going to see you in the finals, congratulations.'
Last June Simon broke down in tears as he revealed he felt he 'had nothing to live for' after his parents died but that having his son saved him.
He spoke in one of his most open and emotional interviews ever on the Diary of a CEO podcast with Steven Bartlett where he told how after his losses he 'reached the point where nothing mattered'.
He spoke of his incredible relationships with his mum Julie and dad Eric and the devastation he felt at their passing - before being 'saved' when his partner Lauren told him she was expecting a baby.
They welcomed their son Eric in 2014 - which Simon said 'changed everything' after his mental state reached the 'lowest level possible'.
He said as he broke down: 'Before him I had reached the point where nothing mattered. It all hit me so hard. Being on TV I felt like a clown because I was dying inside. I put on loads of weight.
'If I was going to be hit by a bus the next day - I wasn't worried about anything like that. The whole time was dark. It was the lowest level. I can relate when people say that being alive doesn't matter anymore.
'I thought "what have I got to live for?" I didn't want to take my own life but I thought "if something terrible happens to me it wouldn't bother me". I do still suffer with depression sometimes.'
He spoke about descending into a deep depression in the midst of his grief and realised that 'material things meant nothing'.
Simon also became a workaholic to deal with his pain, explaining: 'After losing them all the material things I had meant nothing.
'I was on a downward spiral. I was desperately unhappy so I thought I would just become a vampire and I would work till 7am.
'I got addicted to that lifestyle. I had to find something to fill the loss and I became a workaholic. I was very successful but so unhappy. '
On finding out Lauren was pregnant he added: 'I got the call from Lauren and she said "are you sitting down?" That's how you know it's something big!
'And it changed everything. It made me happy again, it was perfect.'
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