Aldi brings home delivery to WA as supermarket war heats up
Just weeks after launching a trial in Canberra, the German supermarket says the service will now be available in most of its 52 stores in WA from Tuesday.
Aldi is promising its range of more than 1800 products — including fruit, vegetables, meat, seafood, dairy, bread and household essentials — at a few clicks of a button.
WA becomes the second location to have the service available, with the company planning to roll it out more nationally in the coming months.
It comes as online delivery and click-and-collect services quickly become key areas of growth for larger rivals Coles and Woolworths. In the half-year, Coles and Woolworths recorded a 22.6 per cent and 20 per cent increase, respectively, in online sales, outpacing in-store growth.
Coles and Woolworths are already available on DoorDash.
Aldi Australia chief commercial officer Jordan Lack said the supermarket's mission was to deliver high quality groceries at the lowest prices.
'Through our partnership with DoorDash, we can now literally deliver on this mission directly to Aussies' doorsteps in an exciting new way that we know our customers have been seeking,' Mr Lack said.
'We're thrilled that customers will be able to shop with Aldi from the comfort of their homes, bringing our 'Good Different' shopping experience to more and more people in the tap of an app.'
DoorDash APAC vice president Simon Rossi said the partnership represented an exciting step forward in how it was redefining how Australians shopped for groceries.
It is the last major supermarket chain to make home delivery available, after Costco announced a similar partnership with DoorDash in early February to bring bulk-buy goods to Australians' doorsteps.
US supermarket giant Costco signed a similar deal with DoorDash in February, making same-day delivery available across Sydney, Melbourne, Perth, Adelaide and Brisbane.
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