Noble Panacea: quiet luxury's answer to skincare
But what are successful beauty brands doing to protect and preserve the potent ingredients within that skincare? Besides housing it in swanky bottles and fancy packaging, it seems not very much. That's where Noble Panacea differs.
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Founded in 2019, the luxury skincare label Noble Panacea was created by the late Sir Fraser Stoddart whose lifetime contribution to chemistry was recognised by many prestigious awards, including a knighthood from Queen Elizabeth in 2006, the Albert Einstein World Award of Science in 2007, and becoming a 2016 Nobel laureate in chemistry. To this day it is one of the only skincare brands whose founder has such extensive accolades.
After four decades of research and thousands of experiments unlocking molecular secrets, Stoddart and his team found a way to engineer the molecules within skincare to unleash properties of the active ingredients inside. And so the Organic Super Molecular Vessels (OSMV), Noble Panacea's proprietary system, was born.
Behind the fancy name, in reality it is a shell built from biodegradable, renewable carbohydrates and fatty acids. These encapsulate the active ingredients within skincare, protecting them from oxidation and environmental degradation, which can have a negative effect on efficiency.
While there is no way of seeing these OSMVs (they are 10,000 times smaller than a skin cell to enable them to deliver ingredients deep into the skin), the clever chemistry allows ingredients to be protected at the individual molecular level. This helps them to preserve their integrity for optimal freshness and to prevent any cross-interaction.
The science doesn't stop there. The OSMVs can also be programmed to release ingredients in an ordered sequence and to allow a long-term release through a carefully controlled, staggered, multi-layered method based on the ingredient profile and its skin benefits.
'Similar to pharmaceuticals, skincare has a therapeutic window where a continual and precise dosage is the most potent and effective,' the brand says. 'Too high of an ingredient dosage may turn it into a skin irritant, whereas too low may not be effective.'
To put this into perspective, most other skincare products are absorbed immediately after application, without taking into account the skin's therapeutic window, and are therefore less efficient. Noble Panacea products are different as the OSMVs let the skincare work over time — programmed to be in keeping with when your skin is the most receptive to its ingredients. This is particularly significant when it comes to nighttime skincare.
Named as being one of the most iconic innovations by Noble Panacea, The Overnight Chronobiology Peel is an intensive, leave-on treatment powered by the brand's OSMV technology. The brand claims it can improve the appearance of fine lines, wrinkles, hyperpigmentation, pores and uneven skin tone through a deep exfoliation. It is one of the few chemical peels on the market calibrated to the skin's natural overnight biorhythm.
The overnight peel is designed to release a micro-dose of potent active ingredients in stages throughout the course of eight hours, each designed to target a specific cycle of your sleep. During the first stage (for example, 11pm to 4am), which is the time of cellular renewal, a controlled release of complex AHAs and BHAs are released to help remove dead skin cells and exfoliate the skin.
In the second stage (when the peel has been applied for over 5 hours), the skin is in its maximum absorption phase, so the product releases a blend of the herb Gotu Kola for a soothing feel. Unlike other chemical peels, there is no need to follow up with a neutralising agent post application, nor is any downtime necessary the next day. Simply use the resurfacing treatment once a week to see the results.
While lots of luxury skincare brands shout about the active ingredients inside their top secret formulations, what sets Noble Panacea apart is just how those ingredients are delivered into your skin. 'We do not believe in myths and hype,' the brand says. Instead it relies on highly efficacious, dermatologist and ophthalmologist approved products, which are optimised by its programmed OSMVs and rooted in molecular chemistry. Welcome to the next generation of science-backed skincare.
Shop Noble Panacea's The Exceptional Overnight Chronobiological Peel (£280 for 8 doses) at Harrods
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