Subaru Leans In On EVs With The Trailseeker, An Off-Road Destined SUV
The 2026 Subaru Trailseeker electric SUV
Subaru is never one to follow the crowd. And when it comes to electric vehicles, rather than backing off its strategy, the company is leaning in big and delivering all that the rugged brand is known for. Its new EV, the Subaru Trailseeker, will no doubt set new standards on off-road trails and will deliver an astounding 375 hp, the most powerful Subaru ever.
First revealed at the 2025 New York Auto Show, the Trailseeker will also feature the brand's signature all wheel drive system as well as the necessities for trail riding: All terrain tires, underbody protection, tow hooks, an enhanced off-road mode called X Mode, reinforced roof rails and an 8.3' ground clearance.
Subaru first entered the EV market with the diminutive Solterra, an AWD compact SUV that produces 215 hp and a range of about 225 miles. While it delivered the sustainability that Subaru fans value, it wasn't as roomy or capable as other Subaru models. What the brand needed was a model that blended the Solterra's advantages with the fearures of its most popular model, the Outback.
The Subaru Trailseeker does just that: It's sized similarly to the Outback, with seating for five and a roomy cargo area. It also delivers on the rugged capability with all-terrain features that mean it can go almost anywhere.
The interior of the Subaru Trailseeker
Where the Trailseeker diverges from the Outback is in its novel new design. The first thing drivers will see is the squircle steering wheel, a flat-topped and -bottomed wheel designed to improve driver visibility that is fast becoming the hallmark of electric vehicles; many feature this design.
Building on the idea of improved visibility, the driver display screen is smaller than past screens and sits away from the driver, instead positioned near the windshield. In all, the effect is 'eyes up and out' which will better improve safety keep the driver focused on the road.
The Trailseeker's cabin is anchored by a 14' multimedia screen and a center console with dual wireless charge pads sized for large phones, a dial gear selector and drive assistance features including the drive mode selector.
The Subaru Trailseeker EV is designed for off-roading
For the 2026 Trailseeker, as well as the Solterra, Subaru upgraded the electric powertrain. In addition to the delivery of 375 hp, the 150 kW system will be able to charge faster, recouping up to 80% of charge in just 30 minutes at a DC fast charger.
The 2026 Subaru Solterra, which also features the new powertrain, will notch up the power output to 233 hp, will deliver a significant uptick in range, with about 285 miles per charge when the new Solterra hits the road later this year. The Trailseeker is expected to have a range of about 260 miles.
The Subaru Trailseeker's front end New York Auto Show
The Subaru Trailseeker, as well as the Solterra, are the result of a joint venture with Toyota, which produces the bZ (formerly called the bZ4x) on the same platform. The Toyota bZ and the Solterra are similarly sized and outfitted, but the bZ Woodland edition is the Trailseeker's doppelgänger.
All share similar interior details such as the dial gear shifter, 14' center screen, driver display and squircle steering wheel, though exterior details, colors, wheels and other design elements are unique, as is each car's performance tuning. The Toyota bZ is better suited for city driving and offers a single motor version with a higher driving range, while the Trailseeker and Solterra are exclusively dual motor AWD.
The new Subaru Trailseeker's rear nameplate
For off-road brands, the destination is the luxury, but Subaru takes it a step further, adding lots of luxe features even in the base model of the Trailseeker. This includes the AWD dual motor powertrain, off-road features, heated front seats and large multimedia screen, which are all standard.
Buyers can upgrade to the mid-level trim and add a few more features, or go all in with the top level trim and add a panoramic sunroof, a radiant heat dashboard to warm driver and passenger's knees, a premium sound system and the option of leather upholstery.
Probably the greatest luxury, though, is the promise of true Subaru-style capability on the trail, in the snow or simply, around town, though with the added luxury of silent electric performance. The Subaru Trailseeker is expected to begin deliveries in early 2026.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
TechCrunch
39 minutes ago
- TechCrunch
Authors call on publishers to limit their use of AI
In Brief An open letter from authors including Lauren Groff, Lev Grossman, R.F. Kuang, Dennis Lehane, and Geoffrey Maguire calls on book publishers to pledge to limit their use of AI tools, for example by committing to only hire human audiobook narrators. The letter argues that authors' work has been 'stolen' by AI companies: 'Rather than paying writers a small percentage of the money our work makes for them, someone else will be paid for a technology built on our unpaid labor.' Among other commitments, the authors call for publishers to 'make a pledge that they will never release books that were created by machine' and 'not replace their human staff with AI tools or degrade their positions into AI monitors.' While the initial letter was signed by an already impressive list of writers, NPR reports that another 1,100 signatures were added in the 24 hours after it was initially published. Authors are also suing tech companies over using their books to train AI models, but federal judges dealt significant blows to those lawsuits earlier this week.
Yahoo
an hour ago
- Yahoo
Visa Inc. (V): 'This Is Your Chance' To Buy, Says Jim Cramer
Visa Inc. (NYSE:V) is one of the . Visa Inc. (NYSE:V) is one of the largest financial technology and payment platform providers in the US. Its shares have gained 9.7% year-to-date after facing a tumultuous ride on the stock market. Visa Inc. (NYSE:V)'s stock has lost 5.6% in June after regaining some ground from an earlier 7.3% dip. The shares dipped as the firm suffered in the aftermath of the Senate passing new legislation. This bill introduced federal oversight for stablecoins and led to speculation that retailers could shift to digital currencies and remove the firm from the payments legislation. Commenting on the risk-off sentiment, Cramer shared: 'We've gotta keep going on this Visa. . . Because a lot of our viewers think that these companies are really at risk. I actually think this is your chance to buy them. They're always at risk and they always win.' A financial analyst reviewing stock prices on a graph with a positive outlook. Cramer discussed these trends about Visa Inc. (NYSE:V) later during the day in Mad Money: 'Over the past couple of weeks, Visa and MasterCard, two of my favorite companies, have pulled back sharply from their all-time highs. Wall Street's suddenly worried about the whole payments industry, might be threatened by advances in crypto, especially now that Congress looks like it'll pass its GENIUS Act, which establishes a framework for regulating Stablecoins. Visa fell over 10% from its high, set on June 11, to its low last Friday… This morning I spoke with Visa CEO, Ryan McInerney, and Ryan told me, I think, a story which made me feel like that, that you'd be nuts to be in this, frankly.' While we acknowledge the potential of V as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
Yahoo
an hour ago
- Yahoo
Should You Buy Roku Stock After Its Partnership With Amazon?
Roku's recent partnership with Amazon makes the streaming specialist more attractive. Although it still faces some headwinds, Roku's long-term prospects remain bright. The stock doesn't look too expensive at current levels, either. 10 stocks we like better than Roku › On June 16, Roku (NASDAQ: ROKU) announced a partnership with Amazon (NASDAQ: AMZN) that will allow advertisers access to the streaming specialist's ecosystem through Amazon's advertising platform. This agreement represents a significant move forward for Roku. Although the stock has encountered some headwinds over the past year, this new development once again highlights why Roku stock is worth investing in for those focused on the long game. Let's dig deeper into this partnership between Roku and Amazon -- as well as the rest of the former's business -- to understand why. Amazon is a notable player in the connected TV (CTV) market. However, Roku continues to reign supreme -- it holds a leading market share in the U.S. Amazon's size advantage has not allowed it to take over the top spot, and it's now partnering with its longtime rival. Amazon and Roku will combine their respective audiences, comprising 80 million households and more than 80% of CTV accounts in the U.S., and grant advertisers exclusive access to this large ecosystem through Amazon's demand-side ad platform. This is a win for Roku too. Here's why. One significant long-term opportunity for the company is the continued switch from cable to streaming for viewers and advertisers. However, a highly fragmented CTV landscape presented advertisers with several challenges, including difficulties in reaching targeted audiences across various platforms and effectively managing ad frequency. Roku noted in a recent press release: Early tests of this integration have shown significant results. Advertisers using this new solution reached 40% more unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%, enabling advertisers to benefit from three times more value from their ad spend. In other words, advertisers should get greater returns from the same amount of spending. The deal helps address some pain points they had and helps sell even more companies on the benefits of pouring ad dollars into the kind of platform that Roku offers. It's worth highlighting again that this deal is valuable to every party involved, largely because of Roku's leading CTV ecosystem. It also points to the strength of its network effect. Since the value of Roku's platform only increases as its audience numbers grow, partnerships of this kind could become more common. Roku has encountered some issues in recent years. Its average revenue per user (ARPU) has stalled, while it remains unprofitable. Though the company no longer reports the ARPU metric, management previously attributed poor ARPU growth to the company's expansion efforts in markets outside the U.S., where it is focusing on scale first, rather than monetization. That's the same blueprint it followed in its more mature markets when it sometimes sold its namesake devices at a loss to onboard enough households within its ecosystem. Investors have seen the results of this strategy in the U.S., where Roku already holds a leading market share. This should give investors confidence that it can achieve similar results in other regions. What about the persistent red ink on the bottom line? Investors vastly prefer profitable companies, especially in this uncertain economic and geopolitical environment. But Roku is making strides in this department too. In the company's first quarter, revenue came in at $1.03 billion, up 16% year over year. The company's net loss per share was $0.19, an improvement from the $0.35 per share loss it reported in the prior-year quarter. Roku might not be consistently profitable, but the company is growing its top line at a good clip and making progress on the bottom line. And overall, the company is still in a great position to cash in on the massive long-term shift from cable to streaming. And here's one more thing that makes the stock attractive. Roku's forward price-to-sales ratio is 2.6 as of this writing. In a stock market at all-time highs and valuations reaching unsustainable levels, Roku's modest valuation is especially rare for a growth stock in a leading industry position. For this and all the other reasons, it's worth purchasing the company's shares. Before you buy stock in Roku, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Roku wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $713,547!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $966,931!* Now, it's worth noting Stock Advisor's total average return is 1,062% — a market-crushing outperformance compared to 177% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 23, 2025 John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Prosper Junior Bakiny has positions in Amazon. The Motley Fool has positions in and recommends Amazon and Roku. The Motley Fool has a disclosure policy. Should You Buy Roku Stock After Its Partnership With Amazon? was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
