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National Public Relations Day observed

National Public Relations Day observed

The Hindu21-04-2025
SVU College of Commerce, Management and Computers principal P.V. Narasaiah said public relations can serve as a powerful tool in the era of Artificial Intelligence (AI). Speaking at the 'National Public Relations Day' event organised by Public Relations Society of India's (PRSI) Tirupati chapter here on Monday (April 21), he called PR a powerful tool in ensuring the responsible use of AI.
As AI impacts the entire society, it is PR that helps in its ethical use. SPMVV's Computer Science professor P. Venkatakrishna, IIT-Tirupati associate professor Y. Kalidas highlighted the role of PR experts in clearing the air among the citizens on the pros and cons of AI.
PRSI Tirupati chapter chairman G.S. Prasad, secretary D. Chandramohan, national council member K. Srinivasa Rao and former chairperson C. Swarajyalakshmi took part.
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