Latest news with #PublicRelationsSocietyofIndia
Business Standard
10-07-2025
- Business
- Business Standard
PRSI Kolkata Elects New Leadership, Embraces Digital Future in PR
PNN Kolkata (West Bengal) [India], July 10: The Kolkata Chapter of the Public Relations Society of India (PRSI) convened its 55th Annual General Body Meeting at The Saturday Club, marking a pivotal moment in the chapter's journey with the election of a new leadership team. The event reinforced PRSI Kolkata's commitment to ethical communication, inclusivity, and digital transformation in the field of public relations. Soumyajit Mahapatra, Advisor at i Communications, has been elected as Chairman of the chapter. The newly appointed core team also includes Aninda Das, Vice President - Marketing, Infinity Group, as Vice Chairman; Chitralekha Banerjee, Editor & PR Manager, Wood & Panel, as Secretary; Nirmal Chatterjee, Senior Manager - Industry Relations & Corporate Communications, ITC Ltd, as Joint Secretary; and Yasmin Khatoon, Advocate and Social Activist, as Treasurer. The Executive Committee brings together a distinguished panel of professionals from academia, corporate communication, and digital media. Among them are Dr. Mahul Brahma, Dean & Professor, NSHM Media School; Sharanya Chattopadhyay, Public Relations & Communication, Goethe-Institut / Max Mueller Bhavan Kolkata; and Shouvick Kr. Chandra, Senior Manager & In-Charge (PR), Dr. B.C. Roy Engineering College. Also on the committee are Abhishek Mukherjee, Digital Marketing Manager, African Press Organisation Group; Ankita Bhattacharyya, Research Scholar, Rabindra Bharati University; and Dr. Arijit Banerjee, Executive Director, Ramaesis RPL, Perfect Pause. To further enhance the chapter's outreach and innovation capacity, three members have been inducted as Invitee Executive Members: Mohar Mukhopadhyay, Head (Corporate Communications) of Balmer Lawrie & Co. Ltd., Gulrez Alam, Director - Teamology, and Shreya Mondal, Public Relations Executive at the National Council of Science Museums (NCSM). The event was highlighted by a keynote address from Jawhar Sircar, Former CEO of Prasar Bharati and Member of Rajya Sabha, who spoke passionately about the need for the PR industry to embrace digital transformation while upholding journalistic ethics and integrity. He stressed that the future of communication lies in balancing technological innovation with credibility and transparency. With a growing emphasis on digital ethics, AI in communication, and strategic media engagement, PRSI Kolkata continues to be a vital platform for dialogue between public relations professionals, academics, and media stakeholders. The newly elected leadership is set to steer the chapter toward a more dynamic, responsive, and ethically grounded future in public relations.
Hans India
30-06-2025
- Business
- Hans India
PRSI signs MoU with St Francis College for Women
Hyderabad Chapter of Public Relations Society of India and St. Francis UG and PG College for Women, Begumpet, Hyderabad have entered into a MoU under Nalanda Forum an initiative of PRSI. In order to bridge the gap between Academia and Industry, these two entities have signed the MoU on 30th June 2025 to create "PRSI-St Francis Student Forum" in the College. "This collaboration is aimed primarily at providing hands-on learning opportunities and industry exposure for students pursuing media, communication and public relations", said Dr K Yadagiri, Secretary of Hyderabad Chapter. "Our goal is to prepare students for the professional world, and this MoU opens doors for practical experience in a dynamic field like Media & Public Relations," said Prof. T. Uma Joseph, Principal, St. Francis College for Women. The MOU was signed in the presence of Sri Y. Babji, National Legal Advisor of PRSI; Sri Krishna Baji, Convener and Dr. Fathima Raheem, Co-Convener of the Committe for PR Education of PRSI and also the Faculty of Journalism and Mass Communication of the College - Sri K. Ravi Kumar (HOD), Sri P. Clement Babu and Smt T. Suzan Spurthi. The MoU is set to take effect immediately and will roll out a series of student focused initiatives initially for a period of 2 academic years ie 2025-26 & 2026-27. -- Dr Yadagiri Kambhampati, Secretary, Hyderabad Chapter
Indian Express
22-04-2025
- Indian Express
Embracing AI responsibly: PRSI Dehradun marks National Public Relations Day with workshop
In recognition of National Public Relations Day, the Dehradun Chapter of the Public Relations Society of India (PRSI) hosted a workshop on 'Responsible Use of Artificial Intelligence: Role of Public Relations'. The event, held on Monday, brought together senior officials, public relations professionals, and technology experts to deliberate on the ethical and effective use of artificial intelligence in public communications. Director General of Information and Mussoorie Dehradun Development Authority (MDDA) Vice Chairman Banshidhar Tiwari was the chief guest. Accompanying him were Joint Director of Information Dr Nitin Upadhyay, Badrikedar Temple Committee CEO Vijay Thapliyal, and PRSI Dehradun Chapter president Ravi Vijarania. In his keynote address, Tiwari underscored the importance of preserving human values amid a surge in technological innovation. 'While artificial intelligence can enhance efficiency, we must remain vigilant about how we use the time and resources it saves,' he said. He stressed the need for authenticity in communication and warned against the spread of misinformation, encouraging a balance between technological tools and human connection. Echoing this sentiment, Dr Nitin Upadhyay spoke of the dual nature of emerging technologies. 'AI offers immense potential, but we must establish clear boundaries to ensure it complements rather than replaces human intelligence,' he said, advocating for public awareness and education regarding AI's capabilities and risks, especially within the field of public relations. Adding to the discourse, Vijay Thapliyal said that while AI may simulate many human functions, it cannot replicate human emotion. 'AI is both a blessing and a challenge – it is up to us how we choose to engage with it,' he said. AI expert Akash Sharma offered a practical perspective. He introduced participants to a suite of AI tools used in public relations, including ChatGPT, Canva AI, Mentimeter, Meltwater, SocialBee, and Mailchimp. 'AI is not here to replace us,' he said, 'but to make our work more efficient and impactful. In a people-centric profession like PR, AI should serve as an enhancer – not a substitute.' Among the attendees were PRSI Dehradun Chapter Secretary Anil Sati, Treasurer Suresh Chandra Bhatt, and members Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh, and Pratap Singh Bisht.
New Indian Express
22-04-2025
- New Indian Express
Experts call for responsible use of Artificial Intelligence in PR
BHUBANESWAR : The Public Relations Society of India (PRSI), Bhubaneswar Chapter, on Monday observed the National Public Relations Day 2025 at IIT-Bhubaneswar campus, with intellectuals and experts deliberating on 'Responsible Use of Artificial Intelligence: Role of Public Relations' for fighting misinformation. IIT-Bhubaneswar director Prof Shreepad Karmalkar said, Technology, especially AI, is only as ethical and effective as the intent behind its use. 'As custodians of communication, PR professionals carry a deep responsibility not just to inform, but to influence ethically. The three pillars - communication, collaboration, and critical thinking- are not just academic ideals, but essential tools in ensuring AI is used with responsibility and purpose.' he said. Chairman, PRSI Bhubaneswar Chapter, Sudhi Ranjan Mishra, highlighted the importance of National PR Day and said in the age of huge social media influence, the role and responsibilities of PR persons are much higher in terms of fighting misinformation and fake news. Vice-president and head Corporate Communications, Reliance Jio Infocomm Ltd, Rohit Dubey said, 'AI in PR is an augmenter, not a replacer. Those who embrace AI find it frees them from drudge work, enhancing their value rather than making them obsolete.' The PRSI Bhubaneswar Chapter website was launched on the occasion.
Hans India
22-04-2025
- Business
- Hans India
National Public Relations Day celebrated
Visakhapatnam: The National Public Relations Day was celebrated in a grand manner by the Visakhapatnam chapter of Public Relations Society of India (PRSI) here on Monday. The event brought PR professionals, government and private sector PROs, and communication experts together to reflect the role of public relations in the evolving AI era. Addressing the gathering, former CBI joint director VV Lakshminarayana focused on the theme 'responsible use of artificial intelligence: role of public relations'. He emphasised the importance of using AI in a manner that benefits society while minimising potential risks. He stressed the need for ethical considerations, transparency, fairness, and accountability to ensure that AI systems remain trustworthy and aligned with human values. MKVL Narasimham, chairman of PRSI, highlighted India's growing strength in the AI domain, noting that the country is now home to 16 per cent of the world's AI talent. PRSI advisor K Rama Rao called for a proactive approach in driving fair and ethical AI decisions, ensuring compliance with existing laws and regulations. NV Narasimham, treasurer, briefed the gathering about the significance of National PR Day and the various impactful initiatives taken up by the PRSI to foster professional excellence in public relations. The celebrations also featured a vibrant Kuchipudi dance performance by students of Nritya Bharati Dance School, showcasing India's rich cultural heritage.
