‘BLACKPINK's new track is so bad, it's hilarious': Fans slam JUMP as a ‘B-class' song at DEADLINE tour debut

Indian Express

18 hours ago

BLACKPINK kicked off their highly awaited DEADLINE tour on July 5. The YG Entertainment girl group, who ended their individual contracts with the agency last year to focus on solo careers, reunited after two long years since their commercially successful BORN PINK world tour. However, their new single JUMP, which dropped during the tour's first stop in Seoul, left many fans underwhelmed. While international fans seem excited about the track's upbeat energy and rock fusion, Korean netizens were visibly disappointed and even shocked, saying the song has 'no BLACKPINK appeal' and labelling it a 'B-track.'
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During their solo run, all four members — Lisa, Jennie, Jisoo, and Rosé — dropped successful albums and even launched their own labels. But the hype around their full-group comeback was on a different level. Ahead of the song release, YG only dropped a tiny 17-second teaser on social media. The clip was fast-paced, a bass-heavy beat building up, and ended with a mysterious voice saying, 'Jump.' The teaser barely gave anything away, but fans were already expecting another 'BLACKPINK in your area'-style anthem. Rosé even acknowledged the comeback on Instagram, writing, 'Blinks, we're coming back tomorrow.' The excitement around the track had been building for weeks, BLACKPINK had even posted a Seoul city map on their website with tags like 'Do Not Jump,' and fans instantly sensed something was coming.
[FULL] #BLACKPINK 'JUMP' will be released NEXT WEEK!
WELCOME TO DEADLINE TOUR#DEADLINE_IN_GOYANGDay1#BLACKPINK_DEADLINE
pic.twitter.com/sBMKSELwfb
— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) July 5, 2025
But once the group actually performed Jump live on stage at the Goyang Sports Complex, the internet went quiet, and not everyone was thrilled. Clips from the concert spread fast. On Korean forum TheQoo, one post slamming the song hit the HOT page and racked up over 1,000 comments. Many K-netiznes felt, the song didn't live up to the BLACKPINK standard. Some called it 'a B-class track,' others said 'it's so bad it's hilarious.' A few questioned why this was the song they came back with after such a long break. 'Wow… so this is the kind of song they get after not renewing their contracts,' one commented.
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While the criticism was mostly directed towards the label, many international fans came to the defense on Twitter, saying it is one of the best energetic and youthful songs they've come across in a while. Even on YouTube, BLACKPINK's subscribers increased dramatically, close to 97 million followers already. It's worth noting: the studio version of the song isn't out yet, so opinions might shift once the official audio drops.
For the unversed, the DEADLINE tour spans 31 shows across 16 cities. BLINKs in LA, New York, Paris, Tokyo, and Bangkok can look forward to new unreleased songs. According to the agency, the Seoul opening shows are much bigger in scale compared to BLACKPINK's Born Pink tour. They've also added a campaign against scalped tickets in partnership with the Korea Popular Music Performance Industry Association. 'JUMP' is BLACKPINK's first official release (aside from the 2023 game OST The Girls) since Born Pink in September 2022.