CREATE A CASTLE IS CROWNED OFFICIAL SANDCASTLE MAKER TO THE BEACH FOOTBALL LEAGUE
WATERTOWN, Conn. , July 11, 2025 /PRNewswire/ -- Beach Football League (BFL) Founder, Tully Banta-Cain, and Create a Castle Inventor, Kevin Lane, both got the inspiration for their ventures from the sandy beaches of Southern California. Tully built his vision of the BFL while attending a beach volleyball competition, Kevin, while watching a young boy and his father struggle to build a fortress in the sand. It is no wonder the two entrepreneurs share a common interest in playing in the sand! What better pastime on the beach than playing football and building sandcastles? Put the two together, and the rest is history!
The BFL announced on Friday that the Shark Tank Top Toy, Create a Castle, sandcastle molds and kits, is now the Official Sandcastle Maker to the only sand tackle football league in the world.
Create a Castle is a unique year-round toy, with split mold designs that are stackable and scalable, and work just as well in snow as they do in sand! Named the 2020 Outdoor Toy of the Year, and awarded worldwide patents, Create a Castle kits are affordable, fun, and were developed to bring families together through creative, enjoyable, and quality bonding time. Create a Castle and its sister line of products, BuildMaster, even offer indoor play options with their latest line of Indoor Play Kits. Create a Castle products are available in retail stores and through their website, https://www.createacastle.com.
'We are so excited to announce our new partnership with Create a Castle,' stated BFL Founder, Tully Banta-Cain. 'Kevin, his wife Laurie, and their entire team bring a super positive and creative energy to our events. Besides building a show stopping giant BFL Castle at each event, they engage our fans in fun and lighthearted competition through the Sandcastle Building Challenge powered by Create a Castle. It has become a fan favorite!'
'We have been so thrilled by the success and popularity of Create a Castle,' said Laurie Lane, Co-Founder of Create a Castle, 'Now, having this great partnership with the BFL, we are overjoyed! We love interacting with fans, and it has proven such a positive opportunity for us.'
The BFL has been making headlines since 2024, with its first event held at Hampton Beach, Hampton, NH. In 2025, the BFL rolled out a series of exhibition events for the 2025 Summer Tour, with stops earlier this year in Hermosa Beach, CA, Santa Monica, CA, and now on the East Coast with the Hampton, NH, July 19 and 20, the Wildwood Open in Wildwood, NJ, August 9 and 10, and the BFL Drean Beach at the American Dream, August 21 through 24, in East Rutherford, NJ, where the BFL is actually building a beach in the parking lot next to MetLife Stadium and the American Dream!
Each BFL Exhibition weekend features open tryouts, open to individuals at least 18 years of age, who have graduated high school in or prior to 2024, and are not under contract with any other professional football league, or currently members of collegiate football teams for the 2025 season. These tryouts are coached by NFL Legends and Hall-of-Famers, who then select the best athletes to later compete against each other in teams coached by the NFL players and veterans.
Create a Castle captivates BFL fans with their interactive sand sculpting showcase. The showcase allows fans to build their own fortress out of sand or out of Create a Castle's CastleMagic Sand, their indoor, reusable, moldable sand/snow product line. Of course, Lane and his team are on hand to lend any creative suggestions if needed.
'That's the beauty of Create a Castle,' Lane remarked, 'Our products make it easy for anyone to be the King or Queen of their own castle!'
The BFL Dream Beach Weekend will also include other attractions like a Cornhole Challenge, Sandcastle Competitions, Celebrity Angry Birds Mini Golf Tournament, a Kid's Zone, the BFL Vendor Village, Beer Garden, and more. Kevin and Laura preside as the judges over the Sandcastle Competitions, of course!
For additional information about the Beach Football League, visit www.BeachFootballLeague.com.
About the Beach Football League
The Beach Football League (BFL) is the vision of Tully Banta-Cain, veteran NFL athlete and 2-time Super Bowl champion. Banta-Cain founded the sport league in 2023, with the goal of creating a safer, lower-impact version of football that can be played on any beach, with little to no special equipment needed, making football accessible to kids in all social classes everywhere. The inaugural league event was held at Hampton Beach, Hampton, New Hampshire in 2024. 2025 marks the roll out of the BFL through a series of athlete tryouts, exhibition games, entertainment, and community events. BFL will introduce franchise teams to the business model in 2026, with the vision of making beach football a Summer Olympic Sport. For more information visit: www.BeachFootballLeague.com.
About Create a Castle
Create A Castle, co-founded by Kevin and Laurie Lane, is a family and woman-owned local Connecticut business based in New Milford. This company revolutionized sandcastle building with its innovative split mold design, inspired by a family vacation in 2016. After witnessing a father and son struggle to build a castle, Kevin and Laurie developed their own solution, starting with a sawed-in-half bucket and zip ties. Their dedication led to the creation of Create A Castle! Designed for imaginative adventures in any environment, Create A Castle, 2020 Toy of the Year and their Indoor BuildMaster line, 2023 Toy of the Year finalist, offer both outdoor sandcastle kits and indoor castle kits for year-round tabletop play. Kendra Scott joined their team in 2022 after their appearance on Shark Tank. Their mission is bringing families together one castle at a time! For more information visit: www.createacastle.com.
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