Holly Willoughby's future with ITV 'revealed' after Dancing On Ice axe amid fears for her Netflix show Celebrity Bear Hunt
The TV presenter, 44, was ITV's Golden Girl for many years and carved out her place as the fan favourite face of its top shows including This Morning and Dancing On Ice.
But after the skating show's axe earlier this year, Holly was left without an ITV primetime show for the first time in 21 years.
Now, Holly has allegedly had extensive talks with director of entertainment and daytime Katie Rawcliffe to lock in hosting gigs.
A source told The Sun: 'Holly always intended to lock in new presenting roles for ITV, which has been her home for so long.
'She didn't have anything confirmed earlier this year just due to the way the cards had fallen, but there are a string of exciting projects on the table and 2025 is looking good for Holly.
The TV presenter was ITV's Golden Girl for many years and carved out her place as the fan favourite face of its top shows including This Morning and Dancing On Ice
'Holly is looking to the future and this week's meeting was a big part of that. It won't be a return to daytime programming but new entertainment formats.'
MailOnline have contacted ITV and Holly's representatives for comment.
She has long been a familiar face on both ITV and ITV2, hosting on shows including Surprise Surprise, Celebrity Juice, The Games, The Xtra Factor and I'm A Celebrity.
Holly is arguably best known for having fronted This Morning alongside Phillip Schofield from 2009 until 2023, while she also helmed Dancing On Ice from 2006.
Meanwhile, Holly has been dealt a huge blow as her new Netflix show Celebrity Bear Hunt faces the axe.
The second series of the jungle adventure show, which was held in Costa Rica, is yet to be approved despite several meetings.
It's been reported that the show, which proved to be a hit with viewers and critics, needs to have mega-budget cuts if it is to return with hosts Holly and Bear Grylls, 50, likely to face pay cuts.
A cheaper location is also being sought, as well as plans for fewer expensive celebrities after the likes of Spice Girl Mel B and tennis player Boris Becker were among the 12 stars in the first series.
A cheaper location is also being sought, as well as plans for fewer expensive celebrities after the likes of Spice Girl Mel B and tennis player Boris Becker were among the 12 stars in the first series
Other celebrities that took part included Lottie Moss, Danny Cipriani, Big Zuu, Joe Thomas, Kola Bokinni, Laurence Llewelyn-Bowen, Leomie Anderson, Shirley Ballas, Steph McGovern and Una Healy.
A source has now told The Sun: 'It got excellent reviews and was a brilliant production. Bosses were happy with its performance.
'Yet if it is recommissioned, cuts will 100 per cent be made and this could include talent salaries — both Holly and Bear as well as the celebs.
'All measures are being explored. As to location, think Clacton or Croatia, not Costa Rica.'
She recently dashed ITV's hopes that she would be their Saturday night star by turning down a lucrative deal to front game show You Bet!.
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