EXCLUSIVE: Dior Unveils First High Jewelry Campaign Fronted by Charlize Theron
The campaign dropping in May is the first time the French house has an ambassador for its most exclusive jewels, designed by Victoire de Castellane, artistic director of Dior Joaillerie for the past 25 years.
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'Working with Dior for so many years now, I have to say, it's our collaboration I have always valued and appreciated,' Theron said. 'Together, we felt that it was important for this high jewelry story to embody the essence of what it means to be bold and confident. Victoire De Castellane more than exceeded with her extraordinary vision and artistry.'
In one of the campaign images shot by photographer Mario Sorrenti, the South African star sports the Dior Milly Dentelle Couture Fleurie and matching ring unveiled in January's high jewelry presentations.
Imagined as a precious floral lace placed on the skin, its rose gold mesh serves as the background for a scattering of precious floral motifs executed in marquise and pear-cut diamonds. A 8-carat, cushion-cut Fancy Vivid Yellow diamond tops the design and is echoed in the sprinkling of smaller yellow diamonds among the lacework flowers.
Another photo sees Theron don the Forêt Glacée Bleu set, from the 2024 Diorama collection. This wintery interpretation of the toile de Jouy print in platinum, rose gold and blue sapphires features foxes frolicking in gem-set foliage. The necklace features an 11-carat, oval-cut sapphire from Madagascar while blue and black lacquer touches give further depth.
This comes a year after Theron was named to her dual role of jewelry and skin care ambassador for the LVMH Moët Hennessy Louis Vuitton-owned house, which also included its high jewelry collections.
At the time, Delphine Arnault, chairman and chief executive officer of Christian Dior Couture, described the actress and producer as 'an icon and is the perfect representation of the alliance between arts, craftsmanship and dreams magnificently embodied by the jewelry created by Victoire de Castellane for the house of Dior.'
Theron was subsequently revealed as the face of the relaunched Dior Capture antiaging line that broke in January. She was previously the face of Dior's J'Adore fragrance for two decades.
In addition to numerous awards for her film career, which includes roles in 'Young Adult,' 'Prometheus,' 'Mad Max: Fury Road,' 'Atomic Blonde' and 'Fast X,' among many others, Theron is an activist and founder of the Charlize Theron Africa Outreach Project, or CTAOP.
She was appointed a United Nations Messenger for Peace in 2008, with a focus on the prevention of HIV and the elimination of violence against women.
This year, Theron will appear in 'The Old Guard 2,' where she reprises her role as immortal warrior Andromache of Scythia, to be released by Netflix on July 2.
Dior's high jewelry campaign is set to break in May on the brand's website, social media channels as well as print and digital media globally.
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