
Visit Egypt's best holiday hotspot where you can stay five-star for under £100 - and ice-skate to keep cool
This is where the desert and granite mountains meet the Red Sea and are transformed into a 40-mile belt of coral reef, part of an underwater National Park that teems with colourful marine creatures.
A holiday here is mainly about sun, sea and snorkelling but if you're itching for desert adventures, take a guided tour by dune buggy or quad bike into the Valley of Holes, where Bedouin people continue to live a nomadic life and camels roam.
FOR… £300 A NIGHT
Egypt's premier beach resort and a favourite bolthole for celebs, Four Seasons Sharm El Sheikh is secreted away from the main tourist drag of Naama Bay in vast palm-studded gardens.
Two hundred and eighty rooms (ranging from guestrooms to villas) nestle amid bougainvillea, jacaranda and hibiscus, and for those who don't wish to tackle the short walk to the kilometre-long private beach, where sun loungers and cabanas line the water's edge, there's a shiny, retro funicular in operation.
All rooms are generous with Egyptian-inspired architecture, but those added in 2020 are a little more stylish.
There are five pools dotted around and Sinai Blues, the diving and water sports centre, offer snorkelling excursions and all levels of dive experiences from introductory dips in the pool to advanced night dives in open water.
In The Spa, try a Cleopatra treatment: a bath of milk, honey and roses followed by a massage.
Of its many dining options, Zitouni, which serves up Middle Eastern dishes such as ouzy el sham (braised lamb with nuts, peas and cinnamon) shish taouk (chicken in a Lebanese marinade), is a standout.
As is pan-Asian Yatai and the ocean-view Reef Grill for casual, barbecue dinners and lunches.
There's a fantastic kid's club, as well as a golf course and tennis courts, and day excursions include stargazing camel treks to dune buggy safaris.
OR …£96 A NIGHT THE SAVOY
With 408 rooms, The Savoy is one Sharm's original five-star mega resorts.
It's part of the group that own glitzy Soho Square (an entertainment cornucopia of restaurants, shops, bowling alley, and an ice rink to cool down in), located on the resort's doorstep.
You can pay extra to add Soho Square's restaurants into their all-inclusive dining package.
There is some noise pollution from neighbouring resorts and bedrooms aren't a knockout (with bland colour schemes of beige and brown) but they are well maintained.
What guests return for, year after year, is service with a smile from friendly staff.
On a private beach, loungers and thatched umbrellas line the water, and there are five pools, three of which are adult-only.
At the spa try the Egyptian herbal body wrap, and not to be missed is lunching on fresh-off-the-boat grilled prawns at Seafood Island, the hotel's popular, beachside lunch spot.

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Telegraph
8 hours ago
- Telegraph
The zany tourism campaigns that worked – and the biggest failures
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But its undisputed triumph was 2024's fantastic earworm, 'Where will Dubai take you now?'. The kind of catchy show tune people will be singing in the shower for years to come, it's the soundtrack to a video directed by The Greatest Showman 's Michael Gracey, in which a bespectacled and positively un-starry man belts out the song while jazz-handing his way along beaches and through restaurants, yoga pavilions and markets, showcasing the best that the city state has to offer. Is it a coincidence that visitor numbers and hotel occupancy levels rose last year? We think not. If only it was on Spotify. India's superlative spree In 2009, before every tourism ad had to be star-studded and/or hilarious, this country built on its long-standing 'Incredible India!' campaign with this heart-warming tale of one man's solo trip through the country, from palm-trimmed beaches to snow-covered mountain tops. Looking like a hoot to make, it also showed a host of brilliant experiences beyond the biggest-hitting sites – and it's still a fantastic advert for the country. New Zealand's political stunt What's New Zealand's best export? Rhys Darby, of Flight of the Conchords fame, of course – not least because he somehow managed to rope then-PM Jacinda Ardern into this 2018 mystery spoof about the country being left off maps on purpose. A few months' later, an equally surprising sequel – featuring a hunt using a map created by Lord of the Rings director Peter Jackson – included one unexpected theory about who was responsible for the country's erasure: unlikely baddie and New Zealand superfan Ed Sheeran, who wanted to keep it all to himself. Spain's glam turn The 1980s was a time of Jackie Collins bonkbusters, dubious cocktails and flash cars – and Spain ticked all these boxes and more in its successful, nine-year 'España: Everything Under The Sun' campaign. It included this ad, which features a Club Tropicana-esque beach scene, zooming jet skis, a pneumatic Ferrari, a horse bucking at sunset, and plenty of women in high-cut swimsuits twirling sarongs. These days, the ad retains a certain so-bad-it's-good quality (imagine a cross between Baywatch and El Dorado). The misses Faux pas in The Philippines The Philippines is choc-a-bloc with natural wonders. So it came as quite a surprise when it 'borrowed' some from other countries for its now-infamous 2023 ad campaign. Bits of Switzerland, the rice terraces of Bali and the sand dunes of the UAE all featured in stock photography used in the advert, with the real locations quickly exposed by a Facebook sleuth and blogger. Understandably, the tourism board immediately terminated its contract with DDB Philippines, the ad agency responsible for the $900,000 campaign. America's wurst ad What exactly does the Bavarian town of Leavensworth, Washington have to offer the tourist? Stripping milkmaids and a rapping nutcracker, if this Noughties ad is anything to go by. The soundtrack, 'Gitcha Goomsba Up', doesn't quite have the finesse of 'Where Will Dubai Take You Now?', but that's far from the most problematic thing about this video, which combines a twerking troupe in dirndl tutus with wholesome clips of whitewater rafting, hot dogs and Christmas lights. Vilnius's awkward innuendo Sex sells – so goes the thinking behind Vilnius's campaign pitching the city as the 'G-Spot of Europe'. Why that tag line, you ask? Because 'nobody knows where it is but when you find it – it's amazing', apparently. And absolutely not because a certain section of the global population (the one with a penchant for stag parties involving low-cost flights to Eastern Europe) conflates Lithuania with escorts. This one feels very much like an own goal. However, if you're still interested, you can build your own innuendo-charged Pleasure Map here. Italy's social experiment It's easy to see why the Italians hated their own 2023 ad campaign (and hate it they did, with the national media calling it 'grotesque' and 'vulgar'). Drawing on the country's storied history, the 'Open To Meravaglia' ad took Botticelli's Venus and recast her as a computer-generated 'virtual influencer', dressed in double denim and an Italia t-shirt. And, if that wasn't sacrilegious enough, the advert also featured a Slovenian winery masquerading as an Italian one. Sweary Australia The Aussies have a penchant for profanities. And some (stuffier) Brits took offence to the tag line for the country's 2007 ad campaign, in which a series of beautiful shots of Australia's attractions was followed by a woman in a swimsuit walking towards the camera as she asked, 'so where the bloody hell are you?'. Complaints from viewers resulted in a UK TV ban, which was only lifted after an emergency visit from Australia's Tourism Minister. It was a watershed moment – in that the commercial could only be aired after 9pm (and roadside billboards featuring the slogan were removed too). Strewth.


The Independent
9 hours ago
- The Independent
Tourists flee as tornado hits Italian beach, sending parasols flying
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The Sun
a day ago
- The Sun
Horror moment beach pedalo hurled 50ft into air by tornado narrowly missing screaming tourists as they flee twister
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