Sony India launches new BRAVIA Theatre System 6, Bar 6 soundbars at Rs 39,990 and Rs 49,990

Indian Express

20 hours ago

Sony India has introduced two new soundbar models in an expansion of its BRAVIA Theatre lineup of home entertainment products.
The BRAVIA Theatre Bar 6 is a 3.1.2ch soundbar and comes with a wireless subwoofer while the BRAVIA Theatre System 6 is a 5.1ch home theatre system with a dedicated subwoofer as well as wireless rear speakers. Both devices have been specifically designed by Sony's audio engineers to deliver cinematic-level audio quality at a customer's home, the company said in a launch event held in New Delhi on Monday, June 30.
Sunil Nayyar, the managing director of Sony India, said the company is looking to capture 50 per cent share of the soundbar market in India, up from its currently estimated 39 to 40 per cent share. With the launch of the two new soundbars, Sony is targeting the Rs 20,000-50,000 segment which is said to be growing at a phenomenal rate.
'As Indian consumers increasingly demand richer audio-visual experiences, we are confident that this range will set a new benchmark in the premium home entertainment segment,' Nayyar said. The BRAVIA Theatre Bar 6 has been priced at Rs 39,990 from July 1 onwards while the BRAVIA Theatre System 6 comes with a price tag of Rs 49,990 and will go on sale from July 3 this year.
Both soundbars will be available for purchase across Sony's retail outlets, major electronics stores, and other e-commerce sites in India, the company said.
The BRAVIA Theatre System 6 is a 5.1ch soundbar with a 1000 Watt output and a dedicated subwoofer as well as wireless rear speakers. Its Multi-Stereo Content feature allows the soundbar to replicate stereo sound from the left and right channels to the centre and rear speakers. It has fewer wires and has been designed to occupy less space, as per the company.
Meanwhile, the BRAVIA Theatre Bar 6 is a slightly smaller version that comes with a wireless subwoofer for a well-balanced bass sound as well as clear dialogue. The Bar 6 also comes with two upfiring speakers that project sound vertically to deliver immersive overhead audio. However, the Bar 6 is not compatible with any of Sony's existing speakers.
Dolby Atmos & DTS:X are present in both the System 6 and Bar 6 soundbars. They are powered by Sony's Vertical Surround Engine and S-Force PRO Front Surround. For clear dialogue, the System 6 and Bar 6 have been designed with Sony's Voice Zoom 3 technology that uses AI/ML to recognise human voices in order to amplify or reduce volume so that even faint dialogues are clear.
Both System 6 and Bar 6 include Night and Voice modes as well. While Night Mode softens loud effects while enhancing subtle sounds and dialogue, Voice Mode enhances vocal frequencies to make speech stand out more clearly.
Volume and other settings can be accessed via Sony's BRAVIA Connect app. It is possible to control features such as sound field and volume using just the TV remote.
'In markets like India, where powerful bass and immersive audio are deeply valued, our new BRAVIA Theatre lineup, including the System 6 and Bar 6, is specifically tuned to meet these expectations. This integration not only reflects our commitment to local preferences but also signals our long-term strategy to lead in the premium home entertainment segment globally,' said Nezu Daisuke, the global head of Sony's Home Product Business Division.
'With technologies like the Vertical Surround Engine, S-Force PRO Front Surround, and a newly developed speaker architecture, BRAVIA Theatre System 6 offers expansive, detailed and balanced sound. What sets it apart is the dedicated tuning we have done for Indian audiences—deep, punchy bass and clear vocals that elevate both movies and music,' said Tomoya Kato, Senior Acoustic Engineer, Sony.