Latest news with #SarawakTradeandTourismOfficeSingapore
Borneo Post
a day ago
- Business
- Borneo Post
Statos partners with HalalTrip to promote Muslim-friendly travel experiences in Sarawak
Amira (centre) receives her prize from HalalTrip & CrescentRating strategic, partnerships and projects head Raudha Zaini. Also seen is Putrie. KUCHING (July 23): The Sarawak Trade and Tourism Office Singapore (Statos) recently showcased Sarawak's growing appeal as a Muslim-friendly destination by partnering with HalalTrip for its inaugural Content Creator Tank in Singapore. In a press release, Statos said the event was a key component of the Halal In Travel Global Summit 2025, which aimed to redefine the global Muslim travel market. As one of three destination partners, Statos also participated in reviewing shortlisted content creators who pitched original ideas to promote Muslim-friendly travel experiences. Nurul Amira Rahmat, a content creator known as @asingaporeanabroad with over 120,000 followers across Instagram and TikTok, was selected to represent Sarawak. Amira, also a cabin crew member, impressed the judges with a traditional Sarawak dance during her pitch and shared her personal experience visiting Mulu National Park, a Unesco World Heritage Site, highlighting her genuine connection to Sarawak. As the winning content creator, Amira will undertake an all-expenses-paid trip to Sarawak to produce content highlighting halal-certified cuisine, Muslim-friendly accommodations, prayer facilities, and culturally immersive tourism products. Statos deputy chief executive officer Putrie Rozana Soraya, also a judge on the panel, praised Amira's presentation as thoughtful, creative, and culturally respectful, which strongly aligned with Sarawak's values. Putrie added that it was an honour for Sarawak to be featured alongside global destinations such as Spain and Hong Kong. 'This platform has allowed us to show the world that Sarawak is ready, relevant, and rich in authentic experiences for Muslim travellers,' she said in the press release. Beyond halal travel, Statos is also fostering collaborations with academic institutions in Singapore and Sarawak, focusing on overseas learning programmes, educational exchanges, and talks to strengthen mutual understanding and professional development. Additionally, Statos is actively partnering with travel agencies in Singapore to co-create packages and marketing campaigns showcasing Sarawak's diverse tourism offerings. According to Statos, this initiative comes amid a growing trend of Singaporean Muslim tourists visiting Sarawak. To further support this, Statos and Sarawak Tourism Board (STB) have jointly organised familiarisation (FAM) trips for media and travel agents, showcasing Sarawak's halal offerings, from food and worship facilities to culturally immersive tourism products. Local travel agency managing director Ruzaiman Ghazalee said there has been a steady rise in Singaporean Muslim tourists visiting Sarawak, especially in 2024 and 2025. He said his travel agency witnessed significant demand for halal-certified dining, prayer facilities, and Muslim-friendly accommodation. 'Statos has focused its efforts directly in Singapore, while STB (Sarawak Tourism Board) drives global market strategy. Together, these coordinated efforts are positioning Sarawak as a top-tier halal tourism destination,' he said. Meanwhile, Ministry of Tourism, Creative Industry and Performing Arts permanent secretary Datu Sherrina Hussaini said Sarawak's strength lies in its diversity and authenticity. 'We believe Muslim-friendly tourism is not just a trend, but a long-term opportunity to showcase our hospitality, heritage, and inclusivity,' she said. She commended Statos and STB for championing this space and fostering meaningful engagement with partners like HalalTrip to bring Sarawak to international audiences. lead Muslim-friendly Statos
Borneo Post
31-05-2025
- Business
- Borneo Post
Sarawak's Cloud Telecom eSIMM ROAM to revolutionise global connectivity
Handout photo shows the eSIMM ROAM launch at Statos. KUCHING (May 31): Sarawak-based Cloud Telecom has launched its pioneering mobile application, eSIMM ROAM, at the Sarawak Trade and Tourism Office Singapore (Statos), introducing a transformative solution to the long-standing challenges of international mobile roaming. The app, powered by advanced eSIM (embedded SIM) technology, aims to redefine how users stay connected worldwide. 'With the app, there will be no more sky-high bills, no more physical SIM cards, and no more connectivity headaches for globetrotters and completely transform how users stay connected while traveling the world,' said Statos in a statement. Sarawak's first global app-based eSIM provider delivers instant mobile connectivity in over 140 countries, including destinations across Asia, Europe, the Middle East, and the Americas, with plans to reach 180 countries soon. Cloud Telecom anticipates that eSIM technology will eventually replace traditional roaming due to its speed, reliability, transparency, and user-friendliness. The technology enables users to activate international data plans with just a few taps, eliminating the need for local SIM cards or dealing with unexpected charges. 'This market trend is a complete shift of paradigm, not only inevitable but irreversible,' it said, adding that the app was designed to meet the rising global demand for seamless and cost-effective mobile solutions. The eSIMM ROAM is tailored for both consumer and small-to-medium enterprise (SMEs), offering a scalable, future-proof solution that supports real-time roaming resolution via 24/7 call centre assistance, data usage tracking, and instant top-ups – all within one platform. By eliminating the need for physical SIM cards, the app also delivers unmatched flexibility. Users can browse, purchase, install, and activate plans directly through the app, which is accessible via the App Store and Google Play, including in China. According to Cloud Telecom vice-president Frank Hwong, over 40 million users globally transitioned from traditional roaming to eSIM last year alone. 'By the end of 2025, we estimate that one to two billion smartphones worldwide will support eSIM technology,' he said, noting a projected exponential growth in adoption. The app is positioned as a one-stop solution for managing overseas communication, revolutionising how travellers and businesses maintain global connectivity. Cloud Telecom is currently recruiting international partners, including SMEs, influencers, and individuals to join its 'Channel Partner Programme' and capitalise on the growing demand for eSIM technology. Cloud Telecom eSIMM ROAM lead Statos
