Marie Lichtenberg Bandana Turns Heads At The Couture Show

Forbes

08-06-2025

Marie Lichtenberg's high jewelry bandana, unveiled at the Couture Show Las Vegas this week.
Marie Lichtenberg chose this week's Couture Show in Las Vegas to unveil her most technically ambitious piece yet, blending European high luxury craftsmanship with Far West style. And at $270,540, the haute bandana is also her highest value jewel so far, heralding a move towards high jewelry.
The sage green suede bandana took 280 hours to make in Italian workshops, as artisans embroidered 386 hand-sculpted gold embellishments onto the cloth, an off-cut from a French luxury house. Gold beads, ruby-set stars, paisley-inspired teardrops and bezel-set diamonds are scattered across supple suede, fastened at the back with a gold bead chain. Rather than studding the cloth with gemstones, Lichtenberg tasked craftspeople with developing an embroidering technique that combines Italian gemstone mastery with French leather expertise in the hybrid jewel.
Marie Lichtenberg's high jewelry bandana, unveiled at the Couture Show Las Vegas this week, features ... More 280g of gold, 17.68 carats of rubies and 3.09 carats of diamonds.
Famously inspired by pop culture and Americana, Lichtenberg's diamond star pendants recently appeared on the cover of Rapaport magazine representing the US flag, in an issue that explored the impact of the recent rise in trade tariffs. This time, she has looked to 'cowboy culture and the Southern charm of the rodeo —blended with Parisian finesse,' according to the brand.
'The bandana represents a turning point that marks our first steps in high jewelry,' explains Lichtenberg, who recently announced the brand would be doubling down on 18kt gold and precious materials in response to soaring gold prices. 'It's a true first for us, combining pop culture with the highest levels of luxury craftsmanship. I see it as a piece of jewelry couture.' The jewel features 280g of gold, 17.68 carats of rubies and 3.09 carats of diamonds.
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Earlier this month, Lichtenberg launched a collaboration with MyTheresa.
In an Instagram post in April, the brand announced a shift in focus to with the introduction of Collectibles, highly technical, high-value pieces produced as one-of-a-kind or short runs: 'Gold is reaching historic highs, and we believe the only one way to go is up… So, we've decided to lead the way. To reinvent ourselves, and keep on doing what we do even more beautifully, and with ever more precious materials… The new Collectible collection was born because we'd rather reinvent ourselves than pass the soaring cost of gold onto you'.
After winning the Couture Best in Debuting Award in 2022 for the Blunt Box locket, one of a series of gold lockets and rings that open to reveal sizeable diamonds, and gemstones set en tremblant. In 2023, she won the Best in Innovative award for the Magic Ball necklace, in collaboration with Mattel©. Earlier this month, she unveiled a collaboration with MyTheresa, featuring an exclusive take on Lichtenberg's emblematic gold locket and scapular necklaces.
Marie Lichtenberg's suede and gemstone bandana.
Lichtenberg's unisex jewels have been seen on stars as diverse as Gwyneth Paltrow, Jay Z and Lewis Hamilton. More recently, Rihanna has also been photographed layered in gold scapular necklaces and lockets. Bets are on as to who steps out in this exceptional new piece.