JioHotstar claims majority of India's top OTT titles in March: Nielsen
led India's OTT race in March 2025, capturing two-thirds of the top 30 most-watched titles across films,
original series
, and non-original programming, according to Nielsen's Mobile Audience Measurement report.
Netflix
followed with six titles in the top ranks, while platforms like MX Player, ZEE5, and SonyLIV made smaller inroads. Amazon Prime Video didn't make it to the leaderboard.
Together, JioHotstar and Netflix dominated mobile OTT viewership among Android users aged 18 to 45 in urban India, showcasing strong engagement across diverse content categories.
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บ้านขนาดเล็กพร้อมห้องน้ำ ที่น่าสนใจในปี 2025
Visionary Echo
อ่านเพิ่มเติม
Undo
The report highlights viewer preferences across six major OTT platforms: Amazon Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5 spanning films, original series, and non-original shows.
Leading the film category was Salaar: Part 1 – Ceasefire on JioHotstar, followed by Dragon, a Tamil-language comedy-drama on Netflix. JioHotstar secured six out of the top ten movie spots followed by Netflix with three spots.
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In the original series category, MX Player's Aashram topped the list, while JioHotstar's Thukra Ke Mera Pyaar and Power of Paanch also featured prominently. Netflix titles such as Stranger Things and the Korean drama When Life Gives You Tangerines drew notable attention, reflecting India's expanding interest in international content, particularly K-dramas.
Among non-original series, television-originated shows continued to attract strong viewership. MTV Roadies, Anupama, and Yeh Rishta Kya Kehlata Hai — all available on JioHotstar — ranked among the most-watched. International hits like Game of Thrones also remained popular on mobile screens.
Nielsen said the data is based on passive measurement from a panel of Android users in the 18–45 age group, belonging to NCCS A, B, and C segments, and residing in urban areas with populations above one lakh. Nielsen's composite metric combines both reach and time spent to rank content.
According to Media Partners Asia, the total SVOD subscriptions in the country dropped to 110 million in 2023 from 112 million in 2022, before sprinting to 125 million in 2024.
It had also stated that video content investments are expected to grow from $6.7 billion in 2024 to $8.8 billion by 2028, with online video (excluding sports) accounting for a quarter of that spends.
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