Topshop IS coming back to the high street as boss reveals new website will launch later this year
ASOS - which rescued four years ago - has signed a deal to sell the clothing in a number of its partner stores.
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Topshop's owners have provided an update on when shoppers can expect to see its clothing in stores
Credit: Alamy
It comes as chief José Antonio Ramos Calamonte is preparing for the launch of Topshop.com, the first step in the brand branching out and becoming more independent.
Speaking yesterday morning he said: "The first step of this comeback is topshop.com."
This will be a standalone website, which will exclusively sell the legendary brand's clothing and is expected to launch in the second half of the year.
The retail boss was also quizzed about whether or not Topshop would ever return to the high street, where he revealed the clothing would be sold in other retailers' stores.
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He said: "I'm not talking about a standalone store. We haven't ruled out anything. Of course not'.
Topshop has not had a physical presence in the UK since 2021, after
ASOS
snapped it up following the collapse of Sir Philip Green's Arcadia empire
in a £330million deal.
Since then customers have only been able to shop the clothing via the ASOS website.
But a big shift came
when Bestseller, the
Danish retail
giant behind Jack & Jones, bought a 75% stake in the Topshop and Topman brands.
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Most read in Money
Since then, Topshop has been dropping hints about a return.
Last week in a post,
Topshop
simply said: 'We'll see you IRL in August'.
Pull&Bear Opens New Flagship Store at Silverburn: Fashion Fans Celebrate in Glasgow!
The cryptic teaser sent fans into a frenzy which one writing: 'Mother of GOD. This is actually going to make my year.'
Another said: 'This has to happen,' while a third added: 'Absolutely buzzing.'
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In March, the brand posted a message saying: 'We missed you too,' along with screenshots of media speculation about its possible return to stores.
Further details on Topshop's return to the high street are expected in the coming months.
WHAT HAPPENED TO TOPSHOP?
The rise of e-commerce and the shift in consumer behavior towards online shopping caught the brand off guard.
While competitors like Zara and H&M quickly adapted to the digital landscape, Topshop struggled to keep pace.
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Additionally, the brand faced criticism for its fast fashion model, which became increasingly scrutinised for its environmental impact and labour practices.
The rise of more ethical and sustainable fashion brands further eroded Topshop's market share.
Read more on the Irish Sun
Financial troubles began to surface within the Arcadia Group, exacerbated by Sir Philip Green's controversial business practices and personal scandals.
In 2019, Arcadia Group entered a company voluntary arrangement (CVA) to restructure its debts, leading to the closure of several Topshop stores.
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What makes the brand so unique?
THE return of Topshop to the high street has left fans in a frenzy.
Sun Savers Editor
Lana Clements
explains what makes the brand quite so special…
Topshop was so much more than a clothing brand for millennials. It is woven into the tapestry of our coming of age.
For me, the love affair started pre-teens coveting Freedom jewellery mood rings and yin yang symbols on black cord necklaces that were synonymous with the 90s.
But as I grew up, Topshop was with me every step of the way. From the signature everyday Jamie skinny jeans to almost all my Friday night outfits.
Until Topshop, high street fashion simply imitated trends led by top designers.
But the brand became the forefront of cutting edge fashion, setting trends rather than following.
This was underlined by Topshop Unique becoming part of the London Fashion week schedule in 2005, featuring the likes of Cara Delevingne and Jourdan Dunn on the runway.
But nothing secured its status as a fashion leader more than its iconic collaboration with Kate Moss.
A range would sell out in a matter of hours as shoppers scrambled to own THE item of the season from the vests and tassel waistcoats to pretty tea dresses and tiny denim shorts.
The Oxford Circus store was a long-time mecca for fashionistas. I still remember the buzz of heading down the escalators, completely overwhelmed by the choice of clothes and not knowing quite which way to turn first, as you were plunged into retail heaven.
Yes, the brand has carried on online after being bought by Asos. But it just wasn't the same.
Let us millennials relive our youth and bring back those physical stores.
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