Viral 'super' serum that 'blurs wrinkles' cut to lowest ever price on Amazon

Daily Record

04-06-2025

This powerhouse serum was once dubbed 'the cult beauty product of 2024.'
The world of skincare is bigger than ever these days. Whether it be wrinkles, pigmentation or anti-ageing, we all have the areas we'd like to target more than others.
Looking to target multiple in one go? Then enter the Olay Super Serum, the first of its kind, as it offers five different skincare benefits in just one bottle - and it's at its cheapest ever price on Amazon.
The beauty brand's "miracle" serum first made waves when it debuted in the USA in 2023. After officially going available in the UK last year, it quickly earned the title as "the cult beauty product of 2024."
While it's certainly popular, it can be quite pricey at £39.99 for a small 30ml bottle. Fortunately, Amazon has knocked 55 percent off the price, taking it to just £18.14, the cheapest it has ever been available to buy for.
Not only is this the cheapest price we have spotted Amazon selling it for, as it's currently the lowest price on the entire high street, with Boots and Superdrug stocking it at full-price, while Ocado has it for £20.
A unique addition to the skincare market, this powerhouse serum has been infused with the five ingredients - niacinamide, vitamin C, collagen peptides, vitamin E and AHA lactic acid.
This means that it provides five benefits in just one bottle that include brightening, firming, toning, hydrating and much more. Considering it's the only serum on the market to do so, it's understandable why it's still hugely popular.
It boasts a colour-changing soft purple iridescence, providing the skin with that 'barely-there' natural radiance. It's so popular that the brand claims that it "quickly became a viral sensation, with one bottle sold every minute."
While no other option on the market offers as many benefits in one bottle, the popular L'Oréal Paris Age Perfect Serum Le Duo (30ml), £37.99 at Boots, harnesses the power of two serums to target firmness, wrinkles and radiance.
Meanwhile, celebrity-backed brand Medik8 has just launched its brand new C-Tetra Advanced (30ml), a brightening and anti-ageing serum that boasts vitamin C, vitamin E and hyaluronic acid for £69.
Skincare enthusiasts will be all too aware of the reputation the Olay Super Serum has managed to garner over the past year, as it has earned a 4.4 rating from users who say it is a "minor miracle" and that it works "like magic".
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A positive review read: "Lovely product. I started using it after a summer break in the sun. My skin feels hydrated and the wrinkles appear blurred. It seems to have helped reduce sun spots too."
A second skincare buff wrote: "Feels great on my skin. Easily absorbed. My skin looks fresher and evenly toned. Lines appear smoother too. Will buy again."
Beauty deal of the week
It's almost Father's Day, and are you in need of some gift inspiration?
If you don't want to buy a last minute gift, then we have you covered, as a bottle of aftershave is always a good shout and Debenhams has just cut the Yves Saint Laurent L'Homme Eau De Toilette from £92 to just £55.20 for a large 100ml bottle.
There is also a smaller 60ml bottle that is a bit cheaper, with the price being reduced by 37 per cent from £68 to £43. Since reviews say it "stands out from the crowd", it's a deal worth bagging for dad.
Launched in 2006, this YSL fragrance has been described as "a fragrance for the urban and charismatic 21st century male". For the guy in your life who likes to smell a little different, then this is the bottle to reach for.
It opens on sparkling notes of bergamot, zesty cedarwood and Chinese ginger that has been met with the middle notes of violet leaves and basil flowers, offering a floral and spicy contrast.
It is said to end on base notes of sandalwood, Virginia cedar wood and Haitian vetiver to "highlight this charismatic and magnetic fragrance."
Those who want to stand out from the crowd will appreciate the YSL L'Homme Eau De Toilette, as it has earned a 4.7 rating from Debenhams fragrance buffs who have said it is "unusual" and "always gets compliments."
One positive review read: "An unusual and outstanding men's perfume! What an interesting fresh yet a hint of spice men's perfume! It's different. Stands out from the crowd.
Purchase the Yves Saint Laurent L'Homme Eau De Toilette (100ml) in the Debenhams sale here.
Someone else praised: "What a wonderful product! Olay have [created] a minor miracle with this serum. My skin feels amazing after using this as you don't need to use too much either as so good."
Not everyone found it worked for their skin, as one three-star review read: "I didn't really like this serum as I felt it left my skin feeling quite dry, not what I expected it to do."
Although, another positive review read: "This stuff is like magic. It makes your skin so soft! I'm not a girly girl, I don't use tons of make up, I'm not incredibly interested in skin care - but ONE experience with this stuff and I'm never living without it. It instantly absorbs and makes you feel at your best. I've even had compliments when wearing it. Id recommend this to everyone!"
Buy Olay's Super Serum (30ml) at its cheapest ever price, £18.14, on Amazon here.