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Experience Design Is the New Cultural Currency for Affluent Indians
In a world oversaturated with designer bags, private villas, and couture from Milan, a new form of cultural expression is gaining prominence among India's affluent. It is less tangible, more textured and far more telling. Artful & deliberate balance, that's Raskuan's quiet power Experience design is emerging as the new cultural currency: where storytelling, culture, and curation come together to create something deeply personal and fulfilling. These experiences move through customs, geographies, and emotions-woven with precision, purpose, and poetry. A rising class of Indian explorers-culturally attuned and globally fluent-are quietly shifting how they signal status, identity, and taste. Less ostentation. More orchestration. No longer satisfied with the conventional script, they seek new fascinations, new rituals, and above all, new ways of being. 'We treat an experience the way a director approaches film, or a composer, a score,' says Yaruque Sadique, Co-founder and partner at Raskuan, a pioneering experience design house or shala, as he prefers to call it. Raskuan doesn't do one-off commissions or luxury planning. Instead, it creates small, complementary cohorts-never more than a few-brought together for experiences that unfold like theatre: in acts, arcs, and mood. Each is anchored in a global event, artistic movement, or regional tradition. From spirit trail through Hokkaido to solstice rites in Tasmania, no experience is ever repeated, and no detail is left unconsidered. 'It's not escapism,' says a Raskuan participant, a Mumbai-based investor. 'It's deep presence-within yourself, your group, and the moment. It reorients you.' Another guest described it this way: 'It's like being handed a chapter from a book you didn't know you needed and reading it with people who get it.' This emerging mode of immaterial possession – connective, immersive, and reflective by nature-is especially resonant among second-generation wealth holders and global professionals, who increasingly value time, originality, and authorship over acquisition. 'They're not interested in possessions,' says a Delhi-based cultural critic. 'They're interested in self-expression-through time well spent and stories well lived.' What's unfolding is more than a passing trend. It's a cultural reorientation, where wealth is measured not by what one owns, but by how one engages. These experiences are crafted to provoke thought, awaken curiosity, and foster emotional resonance. Because experience, it seems, is no longer the backdrop to a good life. It is the art form itself. And as India's cultural vocabulary expands, experience design is becoming its most refined expression of taste. Raskuan is India's first experience design shala. Their upcoming experience – A Summer Poured in Hokkaido – traces the island's spirits, terroir, and seasonal pairings. To be invited into this experience-or to speak with the team directly-call (080) 4749 4967.
Indian Express
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‘Rohit Sharma's anger is more dangerous than Virat Kohli's,' says Yuzvendra Chahal; Rishabh Pant recalls being called ‘stupid' by Sunil Gavaskar
The behind-the-scenes clips of The Great Indian Kapil Show are as fun and hilarious as the show itself. Recently, cricketers Rishabh Pant, Yuzvendra Chahal, and Abhishek Sharma, along with their coach and former cricketer Gautam Gambhir, appeared on the show. The latest behind-the-scenes clip, which Kapil shared on his YouTube channel, showed the cricketers discussing whose anger is more dangerous — Virat Kohli or Rohit Sharma. Chahal named Rohit Sharma's anger as the more dangerous of the two. During the same segment, Chahal was asked what's more difficult to predict — the ball thrown by a bowler or a girlfriend's mood. The cricketer answered that it is more difficult to predict a ball thrown by a bowler. When Kapil showed surprise at Chahal's answer, Chahal politely asked him to move on to the next question. Immediately, Navjot Singh Sidhu said, 'This means he is an expert in other things more than cricket.' Rishabh, however, countered that the expert in this case is Kapil Sharma and not Chahal. Kapil, however, dismissed the claim with a joke. For the unversed, Yuzvendra Chahal was married to actor and social media influencer Dhanashree Verma. They parted ways this year after five years of marriage. The two had tied the knot in 2020. Chahal is currently rumoured to be dating RJ Mahvash and has been spotted with her on many occasions. During the segment, Sidhu also recalled the incident when Sunil Gavaskar had called Rishabh Pant 'stupid, stupid, stupid' for getting out at a crucial point in a match. However, Pant turned that moment into an opportunity and was later seen saying Gavaskar's lines — 'stupid, stupid, stupid' — in an advertisement which he shot with Gavaskar himself. Talking about the same, Rishabh said, 'We were just sharing love.' Taking advantage of the situation, Sidhu took a jibe at Gautam Gambhir jokingly and said, 'Gautam also doesn't get involved in small fights, he take on big fights.' However, when Kapil asked him to elaborate, Sidhu refused to talk further. In the past, Gautam Gambhir has had various confrontations with cricketers, including Shahid Afridi and Kamran Akmal. His most recent spat was with Indian cricketer Virat Kohli. Meanwhile, Gambhir too took his chance to get back at Sidhu. When Kapil asked him what he likes more about Sidhu – his cricket commentary or his shayaris? The cricketer without hesitation said, 'his shayaris.'
News18
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This Veteran Actress' Career Took A Hit After Her Breakup With Mehmood
Born in 1946 in Mumbai, Aruna Irani stepped into the spotlight as a child artist in the iconic 1961 film Ganga Jumna. In the Indian cinema, there have only been a few names that shone as bright as Aruna Irani. Having worked in more than 500 films across languages and genres, she left an indelible mark on the audience's hearts with every role she portrayed on screen. From films to impactful roles on television, the veteran actress navigated an extraordinary professional journey. Her personal life due to her affair with Mehmood also gained enough attention from cinephiles. Born in 1946 in Mumbai, Aruna Irani stepped into the spotlight as a child artist in the iconic 1961 film Ganga Jumna. Her brilliant performance hinted at the brilliance that was yet to be discovered. As the year progressed, she carved a niche for herself with her roles in Anpadh, Upkar, and Farz, gradually rising to fame, one film at a time. One of the most talked-about chapters of her life revolves around her relationship with the legendary actor Mehmood. What started as a professional collaboration turned into a real-life romantic saga. In a candid chat, Aruna once revealed that she was asked to pursue Mehmood to bag more opportunities in the industry. Little did she know that career advice would slowly turn into a genuine bond. Despite the strong connection, their relationship couldn't last long. Clashes in their professional lives and family pressure on Mehmood led them to part their ways. The actress had even hoped to marry Mehmood, as she candidly admitted in a previous chat. 'Nobody was giving me work after this break-up. I started doing songs," she told Lehreh Retro, reflecting on her struggles after the separation. Despite the challenges, Aruna Irani remained unstoppable and did not allow heartbreak to define her. Instead, she started taking on dance numbers and character roles, ultimately proving her versatility as a performer. Films like Beta, Rocky, Caravan, Bombay to Goa, and Roti Kapda Aur Makaan showcased her undeniable ability to create magic on screen. Later, Aruna secretly got hitched to filmmaker Kuku Kohli. A second wife to him, Aruna once revealed that she kept her marriage under wraps because Kuku was already married and could muster the courage to talk about their relationship after his first wife passed away. Aruna also decided not to have any kids. Now 78, Aruna Irani remains a powerhouse of talent and a woman who redefined what it means to be a supporting actress. First Published: July 08, 2025, 12:40 IST
