Pentagon's Pizza Index has accurately predicted 21 crises: Is WWIII next?

Economic Times

16-06-2025

WWIII News: A quirky Cold War-era theory has resurfaced online: the 'Pentagon Pizza Index.' It links spikes in pizza orders near the Pentagon with looming global crises. Social media users, pointing to past conflicts and recent Middle East tensions, believe delivery surges signal government urgency. Analysts now use open-source tools like Google Maps to monitor pizzeria traffic near U.S. defence hubs. While not definitive, the pattern has been oddly consistent — leaving many wondering if America's next big move is hiding in plain sight, in a pizza box.
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Cold war roots of the pizza theory
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WWIII warning: What is the Pentagon Pizza Index today?
The April 2024 pizza spike
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Inside the logic: Why pizza?
World War III: Pizza as a proxy for preparedness
Official silence, public curiosity
As tensions rise in the Middle East, a curious, crowd-driven theory known as the ' Pentagon Pizza Index' has caught fire online. On June 12 and 13, users on X (formerly Twitter) reported a sudden spike in pizza deliveries near the Pentagon and Department of Defense in Washington, D.C., sparking speculation that the United States may be quietly entering crisis mode behind closed doors.The timing? Just hours before Israel reportedly struck targets in Iran in response to Tehran's earlier drone and missile attacks. And once again, pizza orders were booming.What began as a Soviet spy trick is now a digital-age memeThe idea isn't new. During the Cold War, Soviet operatives observed pizza delivery activity in Washington, believing it signalled crisis preparation inside U.S. intelligence circles. They coined it 'Pizzint' — short for pizza intelligence.This tactic entered public lore on 1 August 1990, when Frank Meeks, a Domino's franchisee in Washington, noticed a sudden surge in deliveries to CIA buildings. The next day, Iraq invaded Kuwait. Meeks later told the Los Angeles Times he saw a similar pattern in December 1998 during the impeachment hearings of President Bill Clinton.As former CNN Pentagon correspondent Wolf Blitzer once joked in 1990, 'Bottom line for journalists: Always monitor the pizzas.'A meme, an OSINT tool, or a symptom of digital-age paranoia?The modern Pentagon Pizza Index is tracked through open-source intelligence (OSINT) tools. These include Google Maps, which shows real-time restaurant activity, and social media observations. Pages like @PenPizzaReport on X have dedicated themselves to watching for abnormal patterns.On 1 June 2025, the account posted, 'With less than an hour to go before closing time, the Domino's closest to the Pentagon is experiencing unusually high footfall.'A few hours later, reports emerged of a fresh escalation between Israel and Iran. For believers in the theory, it was yet another sign that something bigger was underway.A recent example that reignited interestThe most notable recent instance occurred on 13 April 2024, the night Iran launched a massive drone and missile strike against Israel. That same evening, screenshots from delivery platforms showed pizzerias around the Pentagon, White House, and Department of Defense tagged as 'busier than usual.'Multiple Papa John's and Domino's branches reported increased orders. The correlation prompted viral memes and renewed interest in the theory.According to Euro News, a user on X posted on 13 June 2025, 'The Pentagon Pizza Index is hiking.'Food, fatigue and national securityThe concept is deceptively simple. When military staff face a national emergency, they work longer shifts and can't leave their posts. They need quick, filling food — and pizza fits the bill.Studies in behavioural psychology show that under stress, people prefer calorie-dense, familiar comfort foods. During high-alert operations, officials may work 16–20 hour days. That creates a visible consumption spike that outsiders can track.And because platforms like Google and Uber Eats share real-time data on restaurant activity, amateur analysts can monitor these patterns — no hacking required.It's not perfect, but it's consistentThe Pentagon Pizza Index isn't a foolproof system. It could easily be triggered by something mundane: a long staff meeting, a software glitch, or a nearby college football game.That's why modern OSINT analysts often cross-reference pizza spikes with other indicators — like unusual aircraft movements, ride-hailing activity, or power usage near government buildings. When multiple signs align, it suggests more than coincidence.As a senior analyst put it: 'You can't bank a war call on a pizza. But if the Pentagon's burning the midnight oil and feeding everyone, it's worth a second look.'What the US government says — and doesn't sayDespite the chatter online, the US government has made no mention of pizza deliveries as indicators of crisis.Responding to speculation about American involvement in Israel's airstrikes on Iran, Republican Senator Marco Rubio said:'We are not involved in strikes against Iran, and our top priority is protecting American forces in the region. Israel advised us that they believe this action was necessary for its self-defence.'Still, the Pentagon's silence on the pizza theory hasn't stopped internet users from speculating.Humour meets anxiety in the age of digital vigilanceIn an age where open-source tools let ordinary people track the movement of jets, ships, and even pizzas, the Pentagon Pizza Index sits at the bizarre intersection of humour and fear. It turns snack food into a warning system.It's also a reminder: not all intelligence requires a badge. Sometimes, the clue might be just down the road — in a Domino's queue.Whether you see it as absurd or insightful, one thing is clear: when the pizzas fly, people pay attention.