PlayboxTV to invest around Rs 25 cr in vertical content arm, expects Rs 100 cr ARR
The OTT application enhances a customer's experience by listing movies, TV shows and web series from over 30 OTT apps with more than 350 channels across 10 languages.
Mumbai, Jul 1 (PTI) OTT aggregator platform PlayboxTV has lined up an investment of around Rs 25 crore in the next 18 months to grow its newly-launched vertical-format content segment and expects annual recurring revenue of Rs 100 crore, a top company official said on Tuesday.
'We have lined up an investment of around Rs 25 crore in the next 18 months to grow the new vertical (PlayShots),' Aamir Mulani, Founder & CEO of PlayboxTV said. The OTT platform expects annual recurring revenue of Rs 100 crore from the vertical, he added.
Available directly within the PlayboxTV app, PlayShots will offer viewers gripping, original Indian stories — all in under 10 minutes, he said.
Mulani said vertical-format content is the future and PlayShots has embraced the growing trend of vertical viewing and short-form storytelling.
He added that the micro-drama industry is already making waves globally, adding that in China, for instance, the micro-drama market surpassed the traditional film industry in revenue in 2024, generating 50.44 billion yuan (approximately USD 6.9 billion).
Vertical content refers to visual material designed to be viewed in a vertical orientation, particularly suited for smartphones and tablets.
While the Indian entertainment ecosystem is more diverse and culturally layered, industry analysts foresee a significant rise in vertical content consumption, Mulani said.
It may be mentioned that Prime Minister Narendra Modi while addressing the first World Audio Visual and Entertainment Summit (WAVES) in Mumbai recently had noted that India's OTT industry has witnessed tenfold growth in recent years stating that while screen sizes may be shrinking, the scope of content is infinite, with micro screens delivering mega messages. PTI IAS MR MR
This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
36 minutes ago
- Time of India
Ideabaaz signs up Yaap Digital as integrated marketing partner
Ideabaaz , India's platform celebrating grassroots entrepreneurship , has appointed Yaap Digital as its integrated marketing partner . The collaboration aims to amplify Ideabaaz across digital and offline mediums, establishing it as a cultural and entrepreneurial movement that resonates across every corner of the country. Co-founded by media entrepreneur Jeet Wagh , Ideabaaz is a stage for dreamers, doers and disruptors from Tier 2 and Tier 3 cities - inviting them to pitch their ideas in any Indian language, free from the filters and gatekeeping often associated with mainstream startup showcases. With a mission to democratise opportunity, the platform features real founders, real investors and real impact. As integrated marketing partner, Yaap will drive the brand's strategy, storytelling and go-to-market execution across digital platforms, on-ground activations and strategic partnerships, ensuring Ideabaaz captures national attention and cultural relevance from the outset. Atul Hegde, founder of Yaap, shared his thoughts on the collaboration, 'We're always excited to collaborate with new-age founders - and with Ideabaaz, we have a clean slate to bring an IP alive from inception. It's rare to find a property so culturally rooted and yet so forward-looking. I'm genuinely looking forward to creating something memorable with Jeet and his team, something that not only scales but leaves a lasting imprint on India's startup narrative.' Jeet Wagh, founder partner of Ideabaaz, added, 'Ideabaaz is built on the belief that ambition doesn't need a pin code or a pedigree. It just needs a platform. With YAAP's strategic and creative firepower, we're confident this show will not just reach audiences - it will inspire them. This partnership is about building something iconic, together.'
The Print
38 minutes ago
- The Print
India becoming self-reliant in defence capabilities: Ex-DRDO chief
'Now, the trend has reversed and we produce 70 per cent of our needs indigenously,' Saraswat, a former chief of the Defence Research and Development Organisation (DRDO), said. Addressing a press conference, Saraswat, who was in the steel city to participate in the fifth platinum jubilee lecture of CSIR-National Metallurgical Laboratory here, said India used to import 70 per cent of its defence requirements. Jamshedpur (Jharkhand), Jul 2 (PTI) NITI Aayog member and former DRDO chief V K Saraswat on Wednesday said India has been becoming self-reliant in its defence capabilities in the last 11 years of the Modi government. Barring a few equipment such as S-400 air defence system, a majority of the weapons and missiles — such as Akash and Brahmos — used during Operation Sindoor were manufactured in the country, he said. 'Today, the country is dependent on arms imports only for immediate requirements of the armed forces or where we do not have the technology,' he said. He said the country's self-reliance in defence capabilities has grown substantially in the last 11 years as the Centre promotes private sector participation. Saraswat said he was impressed with the work done in various fields by CSIR-NML scientists. The government has made provision of Rs 1 lakh crore to promote research and development in the private sector, he added. PTI BS ACD This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
India.com
38 minutes ago
- India.com
India's Digital Identity Adoption Surges Amid Rising Trust, AI Integration: Report
New Delhi: As India's digital ecosystem expands at an unprecedented pace, Indian consumers are rapidly embracing new-age identity technologies while balancing convenience with security concerns, a new report said on Wednesday. The data compiled by Okta highlights that more than 30% of Indian users log into ten or more personal online accounts every month -- showcasing the country's accelerating digital footprint. Amid this growth, Indian consumers are also displaying a greater readiness to adopt biometrics and AI-driven services compared to global peers. Despite the growing array of authentication methods, passwords remain the most convenient option for 82% of Indians. However, biometrics are steadily gaining traction, with 55% using fingerprint authentication and 35% relying on Face ID for smoother logins. 'Despite the new options, 82% of Indians still find passwords to be the most convenient way to verify their identity,' the report said. 'More than half of the population (54%) find it convenient to use a government ID like Aadhaar for verification purposes, followed by SMS/voice calls (44%)," it added. Security perceptions remain high for passwords (79%), SMS authentication (74%), and fingerprints. However, risky practices persist -- 1 in 5 Indians reuse the same password across all personal accounts. India's growing trust in digital platforms is also noteworthy. As many as 67% of Indian respondents trust businesses to protect their data, well above the global average of 50%. This trust extends to key sectors -- banks (79%), tech firms (73%), government agencies (70%), and online retailers (69%). However, digital vigilance is rising too, with 81% of Indians expressing concern about identity fraud -- significantly higher than the global average of 63%. The report, based on a global survey of 6,750 consumers (including 750 from India), also found that Indians are more open to engaging with enterprise AI agents. While 65% appreciate the speed and 24/7 support of AI, as many as 76% still prefer human interaction. Interestingly, 64% of Indians are willing to share health data with AI agents, compared to 32% globally, and 49% are comfortable sharing financial data, compared to 27% globally. 'AI is no longer a future concept -- it is embedded in the way we live, work, and connect,' said Shakeel Khan, Regional Vice President and Country Manager, Okta India. Ben Goodman, SVP & GM, Asia Pacific & Japan at Okta, added, 'In Asia Pacific, trust has become the true currency of digital engagement. From logins to AI agents, consumers want experiences that are seamless, secure, and respectful of their data.'
