ITV This Morning sparks outrage as viewers slam 'cruel' dog segment
This Morning viewers saw Ben Shephard and Cat Deeley detail the latest headlines on Monday's show.
This Morning viewers were less than impressed on Monday's show with one particular segment.
As Ben Shephard and Cat Deeley returned to their hosting duties on the ITV show, after a week-long break, they welcomed two guests and their dogs onto the sofa.
However, the two pooches were dressed to the nines as they were wearing frocks like those from the Netflix hit show Bridgerton.
It comes as the dogs were given prizes at this year's annual Greenwich dog show in a new category, Best Bridgerton Lookalike.
One of the dogs called Lola, won first prize at the event and was seen wearing a blue dress and a wig with a crown on top, which her owner held in place.
The other dog, who was runner-up in the show, was a French Bulldog called Charlloe and was in a pink dress with a blonde wig.
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Kicking off the segment, Cat was in hysterics at the outfits before offering her congratulations.
ITV This Morning sparks outrage as viewers slam 'cruel' dog segment
However, it wasn't long before people took to X, formally Twitter, to share their thoughts on the segment, with many slamming it as 'cruel'.
One person said: "Poor dressed up dog must be so hot with all that crap on! If you want something to dress up, buy a doll! So cruel! Makes me so angry."
Another commented: "Sorry that dog is not happy!#thismorning." In agreement, one viewer added: "I'd suggest, if you have to hold the costume on the dog at all times, it's probably time to stop."
One disgruntled viewer said: "ffs this is just ridiculous it's animal cruelty that's what it is..." Someone else wrote: "This show is so twisted. Preaching one minute, the next showing this type of content. Perhaps get Dr Scott on at the same time!"
Viewers were not impressed with the segment on the show
With another adding: "I hate seeing stuff like this encouraged on TV #ThisMorning" While someone else said: "This is just ridiculous..... Just let you dogs be f****ng dogs and not an attempt to make you relevant."
However, some people enjoyed the segment, with one person tweeting: "2 Victorian Dogs. Ah Ha."
While speaking to Lola's owner, she confessed the dog had tried to take the crown off before they were on air, as Cat highlighted: "She seems very happy! Both of them seem so happy."
Greenwich's annual dog show added a new category this year, Best Bridgerton Lookalike
She replied: "Yes, I think she's alright now, she's settled."
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Ben added: "There will be people asking, 'Are the dogs happy?' because dressing dogs up can sometimes get some criticism. Are they happy wearing the outfits? She seems pretty unbothered."
Charlotte's owner replied: "She's pretty used to wearing clothes in general; when we go out, I tend to dress her up and try to coordinate our outfits."
This Morning is available to watch on ITVX.
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