Birkin: The Bag, the Woman, the Myth

New York Times

20-07-2025

The world is in the throes of Birkin mania.
This month the original Birkin bag, made by Hermès for the British actress Jane Birkin in 1984, sold for $10.1 million at Sotheby's in Paris.
The way Ms. Birkin wore it, festooned with nail clippers and stickers for political causes, has led to its own slang: to 'Birkinify' one's bag. The omnipresent Labubu plush toys that fans like to hang on their bags are said to have been inspired by the way Ms. Birkin affixed eclectic trinkets to her Birkins. Riffs on the Hermés classic, the Boatkin, have become sought-after novelty items that fetch their own hefty prices.
On social media, explainers proliferate on how to emulate Ms. Birkin's late 1960s, carefree, bourgeois-bohemian style, with sheer crocheted dresses and ballet flats.
All of this is happening two years after her death on July 16, 2023, following a cancer diagnosis and more than a decade of treatment.
She was a cult figure, particularly outside France, where she lived most of her life. Ms. Birkin, who was born in London, became a revered actress who appeared in more than 70 films and a musician whose most famous song, 'Je t'aime … moi non plus,' with Serge Gainsbourg, was a worldwide hit. It was banned by the Vatican for its lasciviousness, and Ms. Birkin responded that the pope was their best publicist. In 2023, the black-walled house on the Left Bank where the couple lived opened as a museum, and tickets to tour the residence sell out months in advance.
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