Best brown mascaras 2025, tried and tested with pictures
Brown mascara can be the key to a no-makeup makeup look, adding a soft and natural enhancement to your eyelashes for day-to-day. But also, when paired with the right shades of eyeshadow and eyeliner (there's more on that to come), brown mascara can add a warm and sultry effect to your eyes. Date night glam, locked.
Aimee Connolly, makeup artist and founder of Sculpted by Aimee, says that brown mascara is much softer than black so it's always handy to keep in your kit for natural makeup looks.
'Black mascara is your go-to for drama, definition and making a bold statement. Brown, on the other hand, offers a much softer and natural effect. It defines and lengthens, but in a way that looks less stark and more harmonious with your natural features,' Aimee tells Cosmo. 'It gives you that polished, awake appearance without looking like you're wearing a lot of product,' she adds.
Scroll further for more insight into why you should go for a brown mascara over black, as well as the best tubes to try, tested by the Cosmo beauty team.
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Mascara is a staple in pretty much every makeup routine. But, like many, I've always opted for black mascara and it wasn't until I landed on the right side of TikTok where I discovered the benefits of wearing brown mascara. Brown mascara can be the key to a no-makeup makeup look, adding a soft and natural enhancement to your eyelashes for day-to-day. But also, when paired with the right shades of eyeshadow and eyeliner (there's more on that to come), brown mascara can add a warm and sultry effect to your eyes. Date night glam, locked. Aimee Connolly, makeup artist and founder of Sculpted by Aimee, says that brown mascara is much softer than black so it's always handy to keep in your kit for natural makeup looks. 'Black mascara is your go-to for drama, definition and making a bold statement. Brown, on the other hand, offers a much softer and natural effect. It defines and lengthens, but in a way that looks less stark and more harmonious with your natural features,' Aimee tells Cosmo. 'It gives you that polished, awake appearance without looking like you're wearing a lot of product,' she adds. Scroll further for more insight into why you should go for a brown mascara over black, as well as the best tubes to try, tested by the Cosmo beauty team.
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