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Daily Express
21-06-2025
- Business
- Daily Express
Asean travel meet as yearly event mooted
Published on: Saturday, June 21, 2025 Published on: Sat, Jun 21, 2025 Text Size: Liew (4th right) with other guests and the organisers at the welcome dinner. From left: Dr Maklarin, Julinus, Wong, Lai, Eddy, Tan, Noredah, and Captain Fareh. Kota Kinabalu: Minister of Tourism, Culture and Environment Datuk Seri Christina Liew suggests that the inaugural Asean Travel Exchange 2025 (ATEX 2025) be made an annual event. She raised the subject to the applause of 500 delegates from 15 countries at the welcome dinner hosted by her at Shangri-La Tanjung Aru (Star) on Thursday. 'An event of this nature is conducive to promoting travel and cultural exchanges, making new connections, building rapport and strengthening existing ties among Asean member countries,' Liew said, while urging the President of the Federation of Asean Travel Associations (FATA), Datuk Tan Kok Liang, who was present, to look into her suggestion. For tourism growth, the Minister, who was the guest of honour, also proposed reciprocal visits among the 10 member countries, saying ASEAN tourism must seize new opportunities and create new adventures. Speaking to the delegates, Liew said: 'If it's your first time in Sabah, I encourage you to explore beyond the venue. From the iconic Mount Kinabalu, a symbol of strength and unity, to vibrant markets and islands full of life, Sabah welcomes you with more than just beauty; it offers unforgettable experiences. 'As Malaysia is the Chairman of Asean this year, ATEX 2025 serves as a reminder that our greatest strength lies in the unity of its people and purpose. It invites us to celebrate the bonds of friendship and shared purpose that bring us together. Advertisement 'As the inaugural dinner of the Asean Travel Exchange, tonight also marks the beginning of a new tradition of unity through tourism.' The participating countries were Brunei, Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, China, India, Nepal, Oman, Pakistan and South Korea. ATEX 2025 was jointly organised by Asean Tourism Association (Aseanta), Federation of AseanTravel Associations (FATA) and Malaysia Association of Tour and Travel Agents (MATTA), and supported by the Ministry of Tourism, Culture and Environment (KePKAS), Sabah Tourism Board (STB), Sabah Convention Bureau (SCB) and Tourism Malaysia. Strategic partners included AirAsia and Jetama Water. Among the guests were Permanent Secretary to KePKAS Datuk Josie Lai, Deputy Permanent Secretary I Mary Malangking, President of ASEANTA Eddy Krismeidi, President of MATTA Nigel Wong, and CEO of AirAsia Malaysia, Datuk Captain Fareh Mazputra. Also present were Chairman of Sri Pelancongan Sabah, Ken Pan, Director of Sabah Parks Dr Maklarin Lajim, Director of Sabah Wildlife Department, Mohd Soffian Abu Bakar, CEO of STB Julinus Jeffery Jimit, and CEO of SCB Noredah Othman. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Daily Express
19-06-2025
- Business
- Daily Express
Sabah tourism created 380,000 jobs: Hajiji
Published on: Friday, June 20, 2025 Published on: Fri, Jun 20, 2025 By: Sisca Humphrey Text Size: Liew officiates the event while others look on. Kota Kinabalu: Chief Minister Datuk Seri Hajiji Noor reaffirmed that tourism remains a key economic driver for Sabah, underscoring its role in job creation, rural empowerment and sustainable development. 'In 2023, the sector contributed RM13.1 billion to Sabah's economy and supported more than 380,000 jobs across various sectors,' he said, when launching the Asean Travel Exchange (Atex) 2025, here, Thursday. His speech was delivered by State Minister of Tourism, Culture and Environment Datuk Seri Christina Liew. Advertisement Hajiji also praised the growth of community-based tourism, particularly in rural districts where local villagers curate authentic Sabahan experiences. 'In 2024 alone, this sector generated RM7 million in revenue from 18 active districts,' he said and reiterated the State Government's commitment to supporting the sector through infrastructure development and digital enhancement. 'We are upgrading Kota Kinabalu International Airport, improving road access to rural destinations, and expanding digital platforms to manage and promote tourism more effectively,' he said. Hajiji said Sabah is on track to build a future-ready, resilient tourism economy driven by sustainability, technology and cultural identity. Advertisement 'Our vision is for Sabah to be a peace hub, a place where development goes hand in hand with conservation, heritage, and harmony.' He said Atex 2025 marks a turning point for Sabah, serving not only as a platform to showcase the state but also to position it as a strategic partner in shaping the future of Asean tourism. It was organised by the Asean Tourism Association (Aseanta), Federation of Asean Travel Associations (Fata), and Malaysian Association of Tour and Travel Agents (Matta) and brought together over 400 delegates, including more than 200 international buyers from 15 countries and is seen as a strategic platform to strengthen regional tourism cooperation and business linkages. Atex 2025 is the first tourism trade platform led by the private sector under the Asean umbrella. Meanwhile, Sabah is confident of reaching its target of 3.5 million tourist arrivals this year, said Liew. Liew revealed that over one million tourists had already visited Sabah between January and April 2025, generating RM1 billion in tourism revenue. This marks an 18 per cent increase compared to the same period in 2024. She said the strong start to the year reflects growing interest in Sabah as a destination, which is further supported by the confidence shown by Asean partners through their participation in Atex 2025. 'This is the first time all 10 Asean countries are represented in a tourism event hosted in Sabah, with around 500 delegates attending. 'It's a wonderful programme and a clear sign of the trust and confidence Asean countries have in Sabah,' she said. Liew also stressed that Sabah's strategic location in the heart of Asean positions it as a natural gateway for connectivity and collaboration within the region. 'Sabah is ideally located and increasingly serves as a bridge between regional travel markets. 'I believe this event will lead to stronger ties and more cooperation that will benefit Sabah's tourism sector,' she said. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
New Straits Times
19-06-2025
- Business
- New Straits Times
Sabah tourism industry in created over 380,000 jobs
KOTA KINABALU: Tourism industry in Sabah has created more than 380,000 jobs said Chief Minister Datuk Seri Hajiji Noor. He said the industry accounted for about 15 per cent of the state's Gross Domestic Product (GDP) and contributing RM13.1 billion to the state's economy. "We have witnessed firsthand how tourism uplifts communities and we take pride in our progress in community-based tourism here in Sabah," he said at the launching of the Asean Travel Exchange (ATEX 2025) at a hotel here. Sabah Tourism, Culture and Environment Minister Datuk Seri Panglima Christina Liew delivered his speech. He said Sabah is home to many community-based tourism operators, and these initiatives were spearheaded by individuals and families from local villages, particularly rural communities, who create experiences that were distinctly Sabahan. "As we speak, community-based tourism continues to expand in Sabah due to its immense potential to grow the economy, especially in the rural areas of Sabah. "In 2024, the total state revenue contribution from this sector amounted to RM7 million from 18 active districts. "More community-based initiatives in the rural districts are being introduced to benefit the rural communities," he said. Hajiji added that the state government is investing in infrastructure with ongoing upgrades to the Kota Kinabalu International Airport, improved road conditions giving access to rural tourism areas and enhanced digital platforms designed to promote and manage visitor experiences effectively. "We are laying the foundation for a resilient and future-ready tourism economy. "Sabah's strategy includes embracing green economy principles, advocating for digital transformation, and enhancing our profile as a premier venue and host for international tourism events," he said. Meanwhile, he said that ATEX 2025 serves as a reminder of just how powerful the combination of tourism, travel, hospitality, and aviation can be. Nation Mar 17, 2025 @ 5:51am Sabah Tourism Ministry to meet AirAsia over flight terminations Nation Dec 31, 2024 @ 10:20pm Innovate, capitalise on travel trends, Sabah tourism players told Economy May 26, 2025 @ 3:19am Sabah's tourism sector surges ahead Nation May 10, 2025 @ 11:20pm Sabah sees tourism surge, earns RM2.13 billion from Jan to March this year
The Star
19-06-2025
- Business
- The Star
Tourism sector still big earner for Sabah, says Hajiji
KOTA KINABALU: Tourism continues to be a pillar of Sabah's economy, contributing significantly to both state revenue and rural community development, says Datuk Seri Hajiji Noor. The sector, the Chief Minister added, generated RM13.1bil for Sabah in 2023, accounting for 15% of the state's gross domestic product (GDP). 'Yet, statistics alone do not tell the whole story. Behind each number lies a livelihood, a family and individuals who have contributed to the tourism economy,' he said in his speech at the launching of the Asean Travel Exchange (Atex 2025) here on Thursday (June 19). His speech was delivered by state Tourism, Culture and Environment Minister Datuk Seri Christina Liew. Hajiji highlighted that the real strength of Sabah's tourism lay in its expanding community-based tourism sector, which had seen impressive growth, particularly in rural districts. 'In 2024, revenue from this sector reached RM7mil, spanning 18 districts. These initiatives are led by local individuals and families, crafting experiences that are authentically Sabahan,' he said, saying that the state government views tourism not just as an economic engine but as a tool for uplifting communities. To support the sector's growth, he said Sabah was investing in infrastructure improvements, including ongoing upgrades at Kota Kinabalu International Airport, better road access to rural areas and improved digital platforms to promote visitor experiences. 'We are laying the groundwork for a resilient, future-ready tourism economy. Our strategy includes embracing green principles, pushing digital transformation, and strengthening Sabah's role as a premier host of international tourism events,' he said. He also envisioned Sabah as a 'peace hub', a harmonious space where business, nature, culture and heritage thrive side-by-side through sustainable development. 'We aspire to be a model showing how tourism can flourish while preserving the very things that make us unique … our environment, our cultures, and our communities,' he said. Hajiji also described Atex 2025 as a significant milestone that allowed Sabah to position itself not only as a top destination but also as a strategic partner in shaping Asean's tourism future. 'Hosting Atex 2025 is an honour, but more importantly, it is an opportunity. A chance to spark connections, explore business ventures, and collectively shape a more inclusive and sustainable tourism future for the region,' he said. Meanwhile, Liew described Atex 2025 as a golden opportunity for Sabah. 'This is a wonderful programme. Just imagine, top tourism leaders from all 10 Asean countries gathered here in Sabah, with over 500 delegates. I truly thank the organisers for making this possible,' she told the media after the launch ceremony. She added that this was likely the first time all 10 Asean nations had convened for a tourism-focused event in Kota Kinabalu. 'This is our moment to showcase Sabah as a strategic and unique tourist destination. I believe it will open new doors for collaboration and regional promotion,' she said. Liew also shared encouraging tourism statistics for 2025, where so far, Sabah has welcomed over one million tourists between January and April, an 18% increase from the same period last year, generating more than RM2bil in revenue. She expressed optimism that Sabah would meet its target of 3.5mil visitors by year-end. When asked if Sabah would consider hosting Atex again, she responded positively: 'If there is a request, we are more than willing. Let's make it a signature event for Sabah, and maybe our guests can stay an extra week or two to explore our beautiful destinations.'
Daily Express
19-06-2025
- Business
- Daily Express
Sabah confident of hitting tourism target this year
Published on: Thursday, June 19, 2025 Published on: Thu, Jun 19, 2025 By: Sisca Humphrey Text Size: KOTA KINABALU: The State Government is confident that they can reach their target of 3.5 million tourist arrivals for Sabah this year. Tourism, Culture and Environment Minister Datuk Seri Christina Liew ( pic ) said over one million arrivals and RM1 billion in revenue were recorded from January to April, marking an 18 per cent increase compared to the same period last year. Advertisement She made the remarks after officiating the Asean Travel Exchange (Atex) 2025 on behalf of the Chief Minister, noting this is the first time all 10 Asean countries are represented in such an event held in Sabah. An estimated 500 delegates are attending the tourism exchange, signalling growing regional interest in Sabah as a strategic travel hub. The Minister said Sabah's central location within Asean positions it well for stronger travel market ties and regional cooperation. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
