Latest news with #CABSAT2025
Leaders
3 days ago
- Entertainment
- Leaders
SBA Secures Two Awards at Arab Radio and Television Festival
The Saudi Broadcasting Authority (SBA) has earned two prestigious awards in the categories of news exchange and joint radio and television production. The accolades were presented during the 25th Arab Radio and Television Festival, currently underway in Hammamet, Tunisia. The festival is organized by the Arab States Broadcasting Union (ASBU) under the presidency of the Kingdom of Saudi Arabia. Related Topics: SBA Showcases Exceptional Media Coverage of Hajj Season 1446 A Saudi traveler travels around KSA with her husband on a motorbike SBA Explores AI Collaboration with SCAI to Advance Media Production Saudi Broadcasting Authority, Media Forum Participate in CABSAT 2025 in Dubai Short link :
Leaders
20-06-2025
- Leaders
SBA Achieves Media Excellence in 1446 Hajj
The Saudi Broadcasting Authority (SBA) delivered extensive and high-quality media coverage during the 1446 Hajj season, showcasing Saudi Arabia's commitment to serving pilgrims. Through a multilingual, multi-platform approach, the SBA successfully communicated the spiritual and logistical significance of Hajj to audiences around the world. Over 850 professionals contributed to the operation, producing more than 800 hours of content across eight television and radio channels. The coverage was powered by 120 professional cameras stationed at key holy sites, supported by 25 satellite and live broadcast vehicles, and two mobile control centers. These resources enabled the production of over 700 news stories, more than 300 in-depth radio and TV reports, and the hosting of over 1,000 guests in live programs. The SBA's programming featured 55 dedicated shows focused on the Hajj experience, offering detailed insights into the rituals, sacred sites, and the services provided by various government and private sector entities. Digitally, the SBA reached new milestones—publishing over 8,900 posts across its platforms and generating more than 400 million views and impressions. With over 1 million interactions, the authority demonstrated its growing global digital influence and audience engagement. Related Topics: SBA Showcases Exceptional Media Coverage of Hajj Season 1446 A Saudi traveler travels around KSA with her husband on a motorbike SBA Explores AI Collaboration with SCAI to Advance Media Production Saudi Broadcasting Authority, Media Forum Participate in CABSAT 2025 in Dubai Short link : Post Views: 21
Leaders
01-06-2025
- Leaders
SBA Showcases Exceptional Media Coverage of Hajj Season 1446
The Saudi Broadcasting Authority (SBA) has released a documentary film highlighting its outstanding efforts in covering the Hajj season of 1446 . The film underscores the extensive media operations undertaken to broadcast the Hajj rituals to a global audience and showcase the Kingdom's prominent role in serving pilgrims. The documentary details the scale of the SBA's comprehensive media strategy and its use of cutting-edge technologies to deliver high-quality coverage. It also emphasizes the organization's commitment to portraying the national identity and reinforcing Saudi Arabia's international stature. SBA SBA CEO Mohammed bin Fahd Al-Harithi described Hajj as an exceptional national event, during which the state mobilizes all available resources. He stressed that media coverage of Hajj is not only a professional task but also a national honor and duty. Al-Harithi noted that the SBA's efforts extend beyond domestic broadcasting, reaching international audiences through collaboration with the Arab States Broadcasting Union (ASBU) and other regional organizations. These partnerships aim to ensure that Hajj coverage reaches Muslim households around the world. He also expressed gratitude for the unwavering support of Minister of Media Salman Al-Dossary, whose leadership has been instrumental in enabling the SBA to deliver world-class coverage of this significant event. SBA Vice President Khaled Al-Ghamdi outlined the technical preparations, including the deployment of more than 14 TV production vehicles, 12 satellite uplink trucks, and nearly 120 cameras across the holy sites. These efforts enabled over 400 hours of live broadcasting across five dedicated Hajj channels. Al-Ghamdi also highlighted the pre-season training of approximately 50 reporters, reflecting the SBA's ongoing commitment to enhancing the quality and professionalism of its Hajj coverage year after year. Related Topics: Saudi Broadcasting Authority, Media Forum Participate in CABSAT 2025 in Dubai University of Jeddah Secures 1st Place at Harvard Health Hackathon Over 400 Participants Compete to Drive Innovation in Injaz Hackathon Saudi Culture Ministry Launches Crafts Hackathon As Part of Year of Handicrafts Short link : Post Views: 15
Broadcast Pro
18-05-2025
- Business
- Broadcast Pro
Eutelsat, Rotana and Vestel launch targeted advertising on satellite TV
The platform's multi-solution architecture allows broadcasters to either manage ad scheduling themselves or opt for a streamlined, automated process. Satellite operator Eutelsat has teamed up with Rotana Media Services and consumer electronics giant Vestel to introduce geographic-based targeted advertising for satellite television channels. The partnership, unveiled at CABSAT 2025, aims to transform Free-to-Air (FTA) broadcasting by enhancing monetisation through precise audience targeting. Building on the success of its servicewhich has already improved the way FTA viewers discover and engage with contentEutelsat is now reengineering delivery, playout and reporting mechanisms across mass-market satellite receivers. This new strategy is designed to accelerate the adoption of targeted advertising to 35m households in the MENA region within five years, from a total audience of 66m households currently served by the Eutelsat-Nilesat 7/8°West orbital position. Re-engineering delivery, playout and reporting mechanisms of mass market satellite receivers, Eutelsat and partners are driving the rapid rollout of satellite-targeted advertising to tens of millions of satellite households within a five-year timeframe. A multi-solution architecture will give broadcasters complete control to schedule and trigger advertising, or a managed approach for those who prefer to minimise the technical and administrative details. Aymeric Genty, President of the Eutelsat Video Business Unit, commented: 'Targeted advertising multiplies the revenue potential of each ad minute. Most advertisers are interested in the specific market segments that they are targeting. This enables broadcasters to expand their number of advertisers. Its a win-win solution that generates more revenue through satellite television. The advertising opportunities on satellite are huge. There are 66 million households in MENA watching TV at the Eutelsat-Nilesat 7/8°West video neighbourhood. Our goal is to activate targeted ads for 35m of them within five years.' Nezar Nagro, President of Rotana Media Services, added: 'RMS operates at the intersection of premium content, advanced ad technology, and deep regional market expertise. With established offices in Saudi Arabia, the UAE and Egypt, we are uniquely positioned to unlock advertiser demand within local markets, enabling brands to target audiences with precision and scale. 'As advertisers increasingly demand proof of performance, our focus is also on enabling reliable return channel data from connected devices to validate ad delivery and audience engagement. This data layer is critical to building trust and accountability in a satellite-based targeting ecosystem. Coupled with geographic ad insertion, it opens the door to scalable, market-specific monetisation on linear TV, a transformation that brings the efficiencies and precision of digital into the satellite environment. Were excited to partner with Eutelsat and Vestel to help realise this evolution.' At?nç Ö?üt, Deputy General Manager of Vestel Consumer Electronics Product Management, stated: 'As a leading TV manufacturer, we are committed to enhancing the user experience by providing smarter and more intuitive access to content. Our collaboration with Eutelsat to integrate functionality directly into our TVs is a significant step forward – offering consumers easier channel navigation and an enriched, dynamic programme guide. In addition, while most of our Smart TVs already support targeted advertising through internet-based IPTV environments, bringing this capability to satellite broadcasting has remained a challenge – until now. This advancement opens up new and exciting opportunities for personalised advertising on satellite TV, a breakthrough that will transform advertising monetisation in this space. We are delighted to be working with Eutelsat to lead this innovation.'
Broadcast Pro
17-05-2025
- Business
- Broadcast Pro
Quadsat and Arabsat sign MoU on spectrum and antennas
As part of the collaboration, Quadsat will create dedicated test and measurement protocols tailored specifically for Arabsat, along with a standard test report format, enhancing both consistency and reliability in antenna performance verification. Quadsat, a provider of UAV-based antenna testing and RF measurement solutions, has entered into a strategic partnership with Arabsat, the satellite operator in the MENA region. The two companies signed a Memorandum of Understanding (MoU) at CABSAT 2025, outlining plans to collaborate on advanced spectrum management and antenna qualification technologies. The partnership aims to define clear protocols for selecting antenna vendors that meet Arabsats stringent performance standards, validate new antenna installations, and maintain and calibrate existing ground infrastructure. It will also support the detection and geolocation of unauthorised or interfering signals across Arabsats satellite fleet. With the satellite communications environment becoming increasingly complex, Arabsat sees this agreement as a critical step in ensuring optimal performance of its network. The operator intends to use Quadsats innovative testing solutions to evaluate flat panel antennas for multi-orbit operations and develop a data-driven system for vendor assessment. The collaboration will help Arabsat maintain the integrity and reliability of its services by streamlining antenna testing and promptly identifying sources of interference. Alsuwaidan, Senior Vice President & Chief Technical Officer, Arabsat, commented: 'As the satellite environment becomes more and more complex, it is increasingly important for us, as operators, to ensure maximum performance from the equipment across our network. By partnering with Quadsat, we are able to conduct advanced measurements and simulation validation for Flat Panel Antennas for multi-orbit, create a data-driven vendor selection and evaluation process, as well as being able to easily and efficiently identify unwanted signals on our satellites. This will help us to continue delivering a world-class performance for our customers.' Joakim Espeland, CEO, Quadsat, added: 'Arabsats commitment to this MoU is testament to its mission to deliver reliable and high-quality satellite capacity to a diverse customer base. With this partnership, we are making it easier for Arabsats customers to perform standardised test and qualification procedures, making it quicker for them to get online, whilst helping to ensure the network remains error-free.' As part of this partnership, Quadsat will develop a specific Arabsat test and measurement procedure, as well as a standard Arabsat test report format to ensure repeatability and good transparency in the antenna performance parameters that are most essential to Arabsat.
