SBA Achieves Media Excellence in 1446 Hajj
The Saudi Broadcasting Authority (SBA) delivered extensive and high-quality media coverage during the 1446 Hajj season, showcasing Saudi Arabia's commitment to serving pilgrims. Through a multilingual, multi-platform approach, the SBA successfully communicated the spiritual and logistical significance of Hajj to audiences around the world.
Over 850 professionals contributed to the operation, producing more than 800 hours of content across eight television and radio channels. The coverage was powered by 120 professional cameras stationed at key holy sites, supported by 25 satellite and live broadcast vehicles, and two mobile control centers. These resources enabled the production of over 700 news stories, more than 300 in-depth radio and TV reports, and the hosting of over 1,000 guests in live programs.
The SBA's programming featured 55 dedicated shows focused on the Hajj experience, offering detailed insights into the rituals, sacred sites, and the services provided by various government and private sector entities.
Digitally, the SBA reached new milestones—publishing over 8,900 posts across its platforms and generating more than 400 million views and impressions. With over 1 million interactions, the authority demonstrated its growing global digital influence and audience engagement.
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