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Yahoo
19 hours ago
- Business
- Yahoo
10 Electronics To Buy Now Before Tariffs Put Them Out of Reach for the Middle Class
Whether it's a smartphone or a speaker, the prices for electronics are expected to increase across the U.S. because of President Donald Trump's tariffs. The Consumer Technology Association (CTA) released a new report conducted by the Trade Partnership Worldwide (TPW) that details potential price increases for retail buyers. The CTA argues that the tariffs could reduce American consumers' purchasing power by $123 billion. Learn More: Try This: Here are 10 electronics with an average retail price that's predicted to increase, according to the report. Consumers can expect to see smartphone prices rise by about 31% and with a lost consumer spending power of $31.2 billion. The technology research firm International Data Corporation has lowered its smartphone shipment growth forecast to 0.6% year-over-year citing in part the tariffs. An entirely U.S.-made iPhone could cost as much as $3,500 compared to its current price of about $800. Be Aware: Most batteries and their components currently come from China. The consumer price of lithium-ion batteries could increase 18%. On top of expected tariffs, there was already a 3.5% tariff on all lithium-ion batteries and a 7.5% tariff on batteries from China that's set to increase to 25% next year. Retail buyers will need to hear this out: Speaker and headphone phone prices could rise by 22%. An increased cost of lithium batteries and processors, common in headphones, could directly increase production costs. Consumers can expect to see about a 69% increase for video game consoles prices. This could mean a $428 potential average retail cost increase. 'You need to think hard about what you need to buy now, and what can wait for the tariffs to pass,' said Dr. Jay Zigmont, a certified financial planner who recently decided to buy a new gaming PC in light of the looming impact of tariffs. Laptops and tablets could increase by 34% with a potential average retail cost increase of $269 for laptops and $152 for tablets. Many of the most affordable laptops are currently manufactured in China, so a tariff could push even basic models out of reach for budget-conscious shoppers. Consumers can watch for the price of TVs to rise about 11%. 'Monitors and TVs are affected too because they've been aggressively commoditized,' said Marty Bauer, e-commerce expert at Omnisend. 'People are used to getting large screens at low prices, but those prices are built on thin margins and efficient supply chains.' The average retail price of monitors are expected to go up by about 32%. A potential average retail cost increase of $111. The price of connected devices such as routers and modems could rise by 22%. 'They're often overlooked, but they're essential and largely imported,' says Bauer. 'A price hike could not only hurt consumers, but also slow adoption of faster home internet, which in turn would limit access to streaming, remote learning and remote work.' Computer accessories prices could increase 25% for retail buyers. This could mean a $58 increase for printers. Logitech has raised its prices as much as 25% recently on their PC and gaming accessories, as reported in The Verge. Tariffs could increase the cost of various individual computer parts. Desktop computer prices could rise by 24% with a potential average retail cost increase of $287. More From GOBankingRates 9 Downsizing Tips for the Middle Class To Save on Monthly Expenses This article originally appeared on 10 Electronics To Buy Now Before Tariffs Put Them Out of Reach for the Middle Class
Hindustan Times
03-06-2025
- Business
- Hindustan Times
CEO shares deceptively simple interview question he's asked for 15 years: 'Apple or Android?'
For job seekers, interviews can feel like a maze of unpredictable questions, but some CEOs have revealed the one simple question that can reveal more than it seems about every candidate. Indeed CEO Chris Hyams has revealed that he has asked the same question for over 15 years to as many as 3,000 candidates: 'Do you have an iPhone or an Android, and why?' The question might seem like a casual icebreaker, but Hyams claims it reveals everything he needs to know about the candidate's decision-making process. He said it starts a small discussion that reveals how individuals make choices, their personal preferences and their adaptability. Even after asking the same questions to almost every candidate, Hyams notes he always gets varied answers. He said most candidates who chose iPhone cited long-term brand loyalty, while others spoke of specific apps they use, revealing their interests. He also asked them what they wanted to change about their chosen platform to understand their critical thinking and problem-solving abilities. However, CEOs' approach of using unconventional interview questions to assess potential hires is not unique to Hyams. Former TripAdvisor CEO Stephen Kaufer asks candidates to discuss a challenging project to see how they dealt with it using either teamwork or problem-solving skills. Similarly, Wisp CEO Monica Cepak asks candidates to describe the most complex problem they've solved at work, using their response to assess critical thinking and cross-functional collaboration. Gary Shapiro, CEO of the Consumer Technology Association, prefers a more straightforward query: 'How soon can you start?" and reads between the lines. If a currently employed candidate says they can begin immediately, he sees it as a red flag for loyalty. Meanwhile, StockX CEO Scott Cutler throws in a brain teaser: 'How many degrees separate the minute and hour hands of a clock at 3:15?', not to test math skills, but to observe how candidates think under pressure. (Also read: Elon Musk was the lowest-paid S&P 500 CEO in 2024. Tesla gave him $0: Report)
Broadcast Pro
18-05-2025
- Business
- Broadcast Pro
CTA and Cannes Market launch new CES Innovation Award
Announced during the 78th edition of the Cannes Film Festival, the award category will recognise the intersection of creativity, tech and business. The Consumer Technology Association (CTA), producer of the globally known CES tech show, has announced a partnership with the Marché du Film of the Cannes Film Festival to introduce a new CES Innovation Awards category for 2026, dedicated to film production and distribution technologies. Unveiled during a Cannes Next fireside chat at the festival, the new award—titled 'Filmmaking & Distribution, in partnership with Cannes Next'—will spotlight tools and technologies that enhance film creation, distribution and industry operations. The initiative was announced by CTA CEO and Vice Chair Gary Shapiro and Guillaume Esmiol, Executive Director of the Marché du Film. Shapiro discussed how AI-driven tools, immersive technologies, and hardware innovations are designed to enhance the creative process and streamline workflows in film and media production. 'This award showcases how creators in film can use tech to unlock new worlds,' said Shapiro. 'We're thrilled to partner with Cannes Next and recognise the community of innovators who are transforming the film industry as we know it.' The new award category will celebrate a broad range of technological advancements, from audio-visual equipment and production software to streaming services and cloud-based distribution platforms. It will also recognise groundbreaking developments in generative AI for screenwriting, video and voice, as well as virtual production, VFX and next-gen content delivery methods. Judges for this category will include members of the Cannes Next community, ensuring expert evaluation from within the industry. As with other CES Innovation Awards, the filmmaking and distribution category will be open to companies, startups, entrepreneurs and filmmakers whose innovations empower creative professionals across the film and media ecosystem. Submissions for CES 2026, including applications to judge the awards, will open in June. 'At the Marché du Film, we are committed to showcasing innovations that empower creatives, storytellers, and industry professionals, shaping the future of cinema,' added Esmiol. 'The global reputation of CES Innovation Awards makes it the perfect platform to showcase new technologies that enhance artistic expression and unlock new business opportunities for the film industry.'
Yahoo
14-05-2025
- Entertainment
- Yahoo
Cannes Film Market, CES Join Forces for Film Innovation Award
The Cannes film market, the Marché du Film, is joining forces with the Consumer Technology Association (CTA), producer of tech trade show CES, for a new award to honor groundbreaking developments in the technology of filmmaking and distribution. The initiative is presented in partnership with Cannes Next, the innovation-focused program of the Marché. Titled Filmmaking & Distribution – in partnership with Cannes Next, the award will recognize companies, startups, entrepreneurs, and filmmakers whose technologies are reshaping how films are produced, financed, and distributed. Eligible innovations span a wide range of areas, including generative AI tools for screenwriting and voice synthesis, virtual production, post-production software and equipment, as well as next-generation streaming platforms. More from The Hollywood Reporter 'Mission: Impossible' Director Christopher McQuarrie Was Ready to Quit the Business When He Met Tom Cruise Prada Foundation Furthers Commitment to Big Screen With Fund to Support Independent Film Hollywood Flashback: When Cannes First Fell in Love With Juliette Binoche The new category is intended to spotlight tools that support creative talent and industry professionals across the filmmaking value chain. It marks the first time the CES Innovation Awards will specifically honor advancements in cinema and distribution technology. 'At the Marché du Film, we are committed to showcasing innovations that empower creatives, storytellers, and industry professionals, shaping the future of cinema,' said Guillaume Esmiol, executive director of the Marché du Film. 'The global reputation of CES Innovation Awards makes it the perfect platform to showcase new technologies that enhance artistic expression and unlock new business opportunities for the film industry.' 'This award showcases how creators in film can use tech to unlock new worlds,' added Gary Shapiro, CEO of CTA and Vice Chair of CES. 'We're thrilled to partner with Cannes Next and recognize the community of innovators who are transforming the film industry as we know it.' An international jury, appointed by both the Marché du Film and the CTA, will select the winning entries. Submissions for CES 2026, including this new award, open in June. The CES, held annually in Las Vegas, is one of the largest and most influential tech events globally. The 2026 edition runs January 6-9. The Cannes film market runs through May 21. Best of The Hollywood Reporter How the Warner Brothers Got Their Film Business Started Meet the World Builders: Hollywood's Top Physical Production Executives of 2023 Men in Blazers, Hollywood's Favorite Soccer Podcast, Aims for a Global Empire
The Hill
13-05-2025
- Business
- The Hill
US-China trade pact brings relief to tech sector
The tech industry is breathing a sigh of relief after the U.S. and China agreed to substantially lower tariffs, underscoring the prospect of de-escalation in a trade war that has been particularly challenging for the sector. The two countries appear to be walking back from a costly tit-for-tat exchange on tariffs, announcing a 90-day reduction in import taxes as they continue to negotiate a more lasting deal. The tech sector saw its stocks tumble earlier this year as massive tariffs threatened to strain supply chains and raise consumer prices. While it received some relief last month when President Trump exempted electronics from the import taxes, the industry's outlook is even more optimistic now as tensions ease. 'It's a relief valve for U.S. Big Tech,' Wedbush Securities analyst Dan Ives told The Hill. 'It takes the nightmare supply chain situation off the table.' The U.S. and China announced Monday that they had agreed to reduce tariff rates for 90 days amid negotiations. The U.S. will lower tariffs on Chinese goods from 145 percent to 30 percent, while China will reduce import taxes on American goods from 125 percent to 10 percent. The trade truce marks a sharp departure from months of escalation between Washington and Beijing. 'It's de-escalation from what could have been an incredibly damaging set of outcomes for both China and the United States if those tariffs stayed in place at those very high rates. So, in my view, cooler heads are prevailing,' said Ed Brzytwa, vice president of international trade at the Consumer Technology Association. While trade tensions were rising between the two countries in the first few months of President Trump's second term in office, they took a turn for the worse when Trump announced wide-ranging 'reciprocal' tariffs in early April. This included a 34 percent tariff against China, which, when coupled with an earlier 20 percent import tax, brought the total rate on Chinese goods to more than 50 percent. The two sides went tit for tat on tariff increases before settling at rates well above 100 percent. The hefty tariffs on Chinese imports spooked the tech industry, whose supply chains are heavily reliant on China. Trump also levied tariffs on India and Vietnam, where tech firms have increasingly relocated their manufacturing in recent years to diversify their supply chains and shield them from potential disruption. The president ultimately put most of his 'reciprocal' tariffs on hold amid widespread market panic. However, he left the China tariffs, along with a baseline 10 percent import tax, in place. Trump later exempted electronics from the tariffs, although the victory was short-lived for the tech industry, after Commerce Secretary Howard Lutnick signaled plans to implement sector-specific tariffs. The recent detente between the U.S. and China has many in and around the tech sector hopeful about the possibility of a larger trade deal and greater economic stability and certainty. 'Our hopes and prayers are that of course this a forerunner to a more negotiated deal,' David Warrick, executive vice president of Overhaul, a software-based supply chain solutions company, said. 'The hope from the tech sector perspective is that this is a really good starting point,' Warrick added. 'Now, how well can we negotiate to get us to a more balanced agreement?' The Information Technology Industry Council (ITI) touted the recent development as 'meaningful progress toward reducing bilateral tensions and stabilizing the global economy.' 'Importantly, the significant temporary tariff pause from both parties will help bring certainty to business operations and economic markets,' ITI President and CEO Jason Oxman said in a statement. 'The tech industry welcomes the constructive and serious approach both governments have taken and urges leaders from both sides to leverage tech sector input and feedback as they continue negotiations,' he added. Following the announcement, Trump said he spoke to Apple CEO Tim Cook, who he said plans to open more plants in the U.S. Apple was particularly vulnerable to the tariffs, as the iPhone maker manufactures the vast majority of its products in China. Cook previously promised to invest more than $500 billion in the U.S. over the next four years, including through building a new facility in Texas. However, some experts are still voicing caution, emphasizing that the future of U.S.-China trade relations remains uncertain. 'The reduction in tariffs and apparent progress to a wider trade deal reduces the risk of further tariff escalation, but does not remove it completely,' Chris Rogers, head of supply chain research at S&P Global Market Intelligence, said in a statement to The Hill. Tariffs are still relatively high compared with previous rates, and the tech industry faces the prospect of additional sector-specific import taxes down the line. 'Let's just keep in mind that, yes those tariff rates are really high, but the tariff rates that are now going to be in effect as of tomorrow are also very high historically speaking,' Brzytwa said. 'This is still relatively complex and, depending on what the tariff is for any given product, it still might be high enough where a company decides that tariff payment isn't worth the cost of importing it,' he continued. 'The company might not be able to even sell the product in the United States.' 'We're not out of the woods yet there,' he added of the sector-specific tariffs. 'That is also a source of uncertainty and unpredictability for us. It's still difficult for our companies to plan around this.'
