Latest news with #Coroner'sDiary
Malaysian Reserve
7 hours ago
- Entertainment
- Malaysian Reserve
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
BEIJING, July 25, 2025 /PRNewswire/ — On July 25, iQIYI, China's leading online entertainment platform, announced the impressive success of its summer content lineup, led by standout titles – the long-form drama 'Coroner's Diary', the micro drama[1] 'How Dare You!?' and the short drama[2] 'Rose Finch'. These hits underscore iQIYI's commitment to high-quality, engaging storytelling that enhances its integrated 'long + short' strategy. By delivering a diverse mix of formats, iQIYI continues to meet the evolving preferences of today's fast-paced digital audience. 'Long + Short' Form Content Soars: Summer Hits Validates Growth 'Coroner's Diary,' a dual-narrative crime mystery exploring eight interconnected cases, is iQIYI's latest hit long-form drama. Its content popularity index surpassed 10,000—signifying a national hit—and it topped more than 10 third-party charts in viewership or popularity. Moreover, its influence has expanded overseas, ranking first on iQIYI International in 13 markets, including Thailand,Malaysia, and the U.S. 'How Dare You!?' is one of iQIYI's most popular micro dramas, which rapidly exceeded 800 million views and secured a spot on the company's top 10 overseas micro drama charts. It follows an office worker who is transported into a fantasy world through a mysterious book, where she and a fellow modern-day transmigrator—the emperor—embark on a comedic survival adventure. Its bite-sized episodes, gripping plot twists, and innovative storytelling strongly resonated with mobile-first viewers across the globe, while also sparking renewed interest in season one of the original animations. Meanwhile, 'Rose Finch', a short drama that opens with a mysterious case and seamlessly blends folklore legends with scientific investigative elements, became a standout success in China this summer– topping the country's short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent. The robust performance of these titles clearly demonstrates the increasing appeal and stickiness of short-form content. It is proving effective not only in attracting new viewers but also in sustaining engagements, positioning it as a crucial growth engine alongside iQIYI's established long-form content. The 'Long + Short' Strategy: Delivering Quality Entertainment iQIYI's achievements are rooted in a strategic balance that seamlessly blends the rich narratives of premium long-form content with the dynamic and innovative qualities of short-form content. This dual approach effectively caters to today's diverse viewing habits, all while upholding stringent standards of production and artistic excellence. While long-form content continues to be the company's bedrock, providing immersive stories that cultivate loyal audiences, short and micro dramas have rapidly emerged as a significant growth driver. They particularly resonate with younger, mobile-centric viewers who seek quickly digestible yet compelling storytelling. Central to this strategy is iQIYI's steadfast commitment to quality, ensuring both formats consistently deliver strong artistic merit and technical excellence. This dual focus is bolstered by initiatives like the 'Thousand Mini-Dramas Initiative' and 'Hundred Short-Dramas Initiative', which collectively broadens genre diversity and elevates storytelling across various short-form formats. iQIYI Lite, an app that focuses on free short-form content, has seen micro dramas rank second in daily viewing time and first in unique visitors on the platform, unequivocally demonstrating their strong appeal to mobile audiences. A Robust Slate on the Horizon Building on its well-established market leadership, iQIYI is set to release a dynamic lineup of micro and short dramas through late 2025 and into 2026. As part of a strategic initiative to expand its long- and short-form content offerings, iQIYI unveiled an impressive slate of over 400 new titles across various formats during its World Conference in April. During its inaugural 'Glittering Night' micro drama ceremony in March, the company previewed 47 new productions, including micro dramas such as fantasy and comedy, often infused with youthful, internet culture influences. The short drama lineup also features anticipated sequels to popular series like 'Original Sin' and 'A Ming Dynasty Mystery', highlighting iQIYI's dedication to expanding beloved IPs. By leveraging this extensive catalog alongside advanced data analytics and AI-powered insights, iQIYI continues to deliver original, cinematic-quality storytelling that deftly adapts to evolving audience preferences. This powerful fusion of scale, innovation, and unwavering quality uniquely positions iQIYI to lead the rapidly expanding content market, broadening its influence both within China and across the globe. Contact: iQIYI Press, press@ [1] Micro drama is defined by a vertical video format, with each episode between 1–5 minutes [2] Short drama is defined by a horizontal video format, with each episode between 5–20 minutes
The Star
6 days ago
- Entertainment
- The Star
Welcome to China's very own CSI, new series 'Coroner's Diary' sees medical expertise and mystery-solving unite in ancient times
C-dramas are flying high in iQIYI these days. And continuing their high-flying ways, the costume suspense drama "Coroner's Diary" premiered on iQIYI on July 13. And thus far it has been winning fans in not only in South-East Asia but also the whole region. With the ever-elegant Li Landi leading the way together with Ao Ruipeng, the series that pits CSI skills and mystery-solving talent, the "Coroner's Diary" is indeed a new trail for costumed drama series in Asia. The series tells the story of Shen Wan (played by Li Landi), the daughter of an official from an ancient Chinese judicial institution. Using her remarkable medical and forensic skills, Shen Wan teams up with Prince Yan Chi (played by Ao Ruipeng) to solve complex mysteries, catch criminals, and clear her father's unjust charges. Produced by iQIYI, the drama is written by Zou Yue, Gao Shen, and Huang Zien, and directed by Li Huizhu, Deng Weien, Huang Bin, and Chen Ziqiang. Starring Li Landi, Ao Ruipeng, Yu Cheng'en, and Shen Yujie, "Coroner's Diary" combines episodic mysteries with themes of revenge and character growth, creating an engaging storyline. Before its release, the series attracted over 2.5 million reservations on iQIYI. A major attraction of "Coroner's Diary" is its presentation of eight intriguing cases, including "The Headless Bride" and "Corpse in the Well." Each case contains hidden clues linked to a broader revenge plot, gradually building tension as viewers uncover the truth. The series also features strong character development and emotional depth. Li Landi plays two roles: Shen Wan and Qin Wan, who uses a hidden identity as a gentle doctor while secretly mastering forensic skills. Ao Ruipeng portrays Yan Chi, a young general whose tough exterior hides a warm heart, bravely investigating crimes. Unlike traditional romances, their relationship develops naturally as they solve cases together. The series pays careful attention to investigative techniques, forensic props, and visual style, significantly enhancing its suspenseful atmosphere. Realistic sets such as autopsy rooms and hidden passageways, detailed props like a six-fingered skeleton and poisoned needles, and a cold-colored visual style featuring rainy nights and ancient houses, all contribute to an immersive viewing experience. About Li Landi Chinese rising star Li Landi is considered one of the brightest stars to arrive in the scene over the last five years. Li Landi, also known as Landy Li, is a Chinese actress, singer, and model of Hui ethnicity. She also starred in the 2019 Chinese film "Adoring". She is best known for her roles in the dramas "My Huckleberry Friends (2017), Wu Xin: The Monster Killer 2 (2017), and The Starry Love (2023)". She is now winning accolades in "Coroner's Diary", already one of the top series seen in iQIYI. The young star has been acting since she was 10 and has a host of projects already lined up after "Coroner's Diary". About Ao Ruipeng At the age of 29, Ao Ruipeng is already a veteran of many TV series. The Chinese actor who was born in Chongqing and graduated from Chengdu College of Arts and Science. He officially entered the entertainment industry in January 2019 with his participation in the blind date TV show "Dream Space". His screen debut attracted the attention of many viewers as soon as he appeared on stage. In 2022, he played the role of Lei Wujie in The Blood of Youth and rose to fame and is now among the most sought-after leading men in the industry.
