Latest news with #DitchtheSilver
Broadcast Pro
14-07-2025
- Entertainment
- Broadcast Pro
Ti22 Films and OSN announce new culinary show ‘Ditch The Silver'
Each 24-minute episode is hosted by Arva Ahmed, founder of Frying Pan Adventures. Ti22 Films has announced a new collaboration with OSN for the launch of Ditch The Silver, a 10-episode weekly series set to premiere in Q4 2025 on both OSN and its streaming platform OSN+. Moving away from Dubai's glitzy image, the show explores the city's lesser-known, soul-rich food spots and the diverse communities behind them, offering a raw and flavourful journey through the UAE's culinary undercurrents. Each 24-minute episode uncovers under-the-radar eateries, bold flavours and human stories that reflect the UAE's diverse and evolving food culture. Hosted by Arva Ahmed, Founder of Frying Pan Adventures and a respected figure in the local food scene, the show explores hidden culinary gems and the communities that bring them to life. With Ditch The Silver, Ti22 Films continues to push creative boundaries and champion authentic storytelling that resonates with both regional and international audiences. The series invites viewers to experience the UAE's culinary heritage through a new lens. Speaking about the show, Arva Ahmed, Founder of Frying Pan Adventures, said: 'Dubai is a city of contrasts, where cultures and cuisines sit side by side, often without ever being seen. Ditch the Silver began on YouTube to spotlight those quieter food stories—rooted in history, resilience, and everyday flavor. It's exciting to now bring that journey to OSN and OSN+, with the chance to reach more people and create deeper impact. As someone who grew up here and spent over a decade leading guided food tours and documenting the city's foodscape, this is about sharing the places and people that deserve to be seen.' Reim El Houni, Founder & CEO, Ti22 Films, added: 'Ditch The Silver represents a bold step in storytelling, spotlighting the rich, untold narratives that exist beyond the surface of Dubai's culinary landscape. At Ti22 Films, our mission is to produce content that not only resonates emotionally but also reflects cultural authenticity and regional depth. Partnering with OSN to bring this concept to life has been an incredible journey. With Arva Ahmed's deep expertise and unmistakable voice, we've created a series that's as insightful as it is engaging. We're proud to contribute to a platform that champions meaningful content and celebrates the diversity of stories across the region.' Rolla Karam, SVP Content Acquisition – Programming, OSN Group, added: 'We're proud to bring Ditch The Silver to OSN and OSN+. This series offers an unfiltered, deeply authentic look into the UAE's culinary soul, revealing the flavours, people, and places that often go unnoticed. It's more than just a food show; it's a celebration of culture, community, and the stories that shape them. Our collaboration with Ti22 Films reflects OSN's ongoing commitment to champion local narratives and deliver content that not only entertains but also resonates with the heart of our region.' The series is backed by Ti22 Films, which has produced high-profile projects such as the daily show at Expo 2020, COP28 and the Untold music festival, and currently produces DXB Today for Dubai One TV and The Final Pitch airing later this year. With clients including PwC, DP World and National Geographic, and 29 international awards, including a Cannes and multiple New York Festivals medals, Ti22 continues to set the standard for impactful storytelling.
Mid East Info
01-07-2025
- Entertainment
- Mid East Info
Ti22 Films and OSN Announce New UAE Culinary Series Ditch The Silver, Premiering Q4 2025 - Middle East Business News and Information
Award-winning production house Ti22 Films announces its latest collaboration with OSN for Ditch The Silver , a new weekly TV series premiering in Q4 2025. Streaming on OSN and OSN+, the 10-episode series will take viewers off the beaten path, trading Dubai's polished red carpets for the flavour-packed, soulful, unfiltered streets of the city and surrounding Emirates. Each 24-minute episode uncovers under-the-radar eateries, bold flavours, and human stories that reflect the UAE's diverse and evolving food culture. Hosted by Arva Ahmed, Founder of Frying Pan Adventures and a respected figure in the local food scene, the show explores hidden culinary gems and the communities that bring them to life. With Ditch The Silver , Ti22 Films continues to push creative boundaries and champion authentic storytelling that resonates with both regional and international audiences. The show is a must-watch for food lovers and culture seekers across the region. As the series invites viewers to experience the UAE's culinary heritage through a new lens, it further reinforces Ti22's reputation as a trusted partner in producing impactful, high-quality content. 'Dubai is a city of contrasts, where cultures and cuisines sit side by side, often without ever being seen. Ditch the Silver began on YouTube to spotlight those quieter food stories—rooted in history, resilience, and everyday flavor. It's exciting to now bring that journey to OSN and OSN+, with the chance to reach more people and create deeper impact. As someone who grew up here and spent over a decade leading guided food tours and documenting the city's foodscape, this is about sharing the places and people that deserve to be seen,' said Arva Ahmed, Founder of Frying Pan Adventures. 'Ditch The Silver represents a bold step in storytelling, spotlighting the rich, untold narratives that exist beyond the surface of Dubai's culinary landscape. At Ti22 Films, our mission is to produce content that not only resonates emotionally but also reflects cultural authenticity and regional depth. Partnering with OSN to bring this concept to life has been an incredible journey. With Arva Ahmed's deep expertise and unmistakable voice, we've created a series that's as insightful as it is engaging. We're proud to contribute to a platform that champions meaningful content and celebrates the diversity of stories across the region,' said Reim El Houni, Founder & CEO, Ti22 Films. 'We're proud to bring Ditch The Silver to OSN and OSN+. This series offers an unfiltered, deeply authentic look into the UAE's culinary soul, revealing the flavours, people, and places that often go unnoticed. It's more than just a food show; it's a celebration of culture, community, and the stories that shape them. Our collaboration with Ti22 Films reflects OSN's ongoing commitment to champion local narratives and deliver content that not only entertains but also resonates with the heart of our region.', said Rolla Karam, SVP Content Acquisition – Programming, OSN Group. The series is backed by Ti22 Films, known for its award-winning portfolio spanning TV series, commercials, animation, and large-scale event coverage. Ti22 has produced high-profile projects such as the daily show at Expo 2020, COP28, and the Untold music festival, and currently creates 'DXB Today' for Dubai One TV and The Final Pitch airing later this year. With clients including PwC, DP World, and National Geographic, and 29 international awards, including a Cannes and multiple New York Festivals medals, Ti22 continues to set the standard for impactful storytelling About Ti22 Films: Ti22 Films is an award-winning production company based in the UAE, specialising in end-to-end video and television solutions that span concept development, filming, post-production, and delivery. Known for its creative excellence and strategic storytelling, Ti22 Films works with global brands, government entities, and broadcasters to produce impactful content across formats, including television shows, commercials, animations, and large-scale event coverage. With a portfolio that includes high-profile projects for Expo 2020, COP28, and the Untold music festival, Ti22 has earned 29 international accolades, including a Cannes Corporate Media & TV Award and multiple New York Festival Awards. The company is also the proud producer of the daily show DXB Today on Dubai One TV. About OSN: OSN is the region's leading entertainment hub, delivering a rich mix of exclusive content, including blockbuster movies, top-rated series, and award-winning originals across multiple platforms. With a presence across 20 countries in the Middle East and North Africa (MENA), OSN offers a premium viewing experience through its satellite TV network, streaming service OSN+, and its on-demand library. The platform partners with major international studios such as HBO, Paramount, Universal, and Warner Bros. to bring the best in global entertainment to regional audiences.
