Ti22 Films and OSN announce new culinary show ‘Ditch The Silver'
Ti22 Films has announced a new collaboration with OSN for the launch of Ditch The Silver, a 10-episode weekly series set to premiere in Q4 2025 on both OSN and its streaming platform OSN+. Moving away from Dubai's glitzy image, the show explores the city's lesser-known, soul-rich food spots and the diverse communities behind them, offering a raw and flavourful journey through the UAE's culinary undercurrents.
Each 24-minute episode uncovers under-the-radar eateries, bold flavours and human stories that reflect the UAE's diverse and evolving food culture. Hosted by Arva Ahmed, Founder of Frying Pan Adventures and a respected figure in the local food scene, the show explores hidden culinary gems and the communities that bring them to life.
With Ditch The Silver, Ti22 Films continues to push creative boundaries and champion authentic storytelling that resonates with both regional and international audiences. The series invites viewers to experience the UAE's culinary heritage through a new lens.
Speaking about the show, Arva Ahmed, Founder of Frying Pan Adventures, said: 'Dubai is a city of contrasts, where cultures and cuisines sit side by side, often without ever being seen. Ditch the Silver began on YouTube to spotlight those quieter food stories—rooted in history, resilience, and everyday flavor. It's exciting to now bring that journey to OSN and OSN+, with the chance to reach more people and create deeper impact. As someone who grew up here and spent over a decade leading guided food tours and documenting the city's foodscape, this is about sharing the places and people that deserve to be seen.'
Reim El Houni, Founder & CEO, Ti22 Films, added: 'Ditch The Silver represents a bold step in storytelling, spotlighting the rich, untold narratives that exist beyond the surface of Dubai's culinary landscape. At Ti22 Films, our mission is to produce content that not only resonates emotionally but also reflects cultural authenticity and regional depth. Partnering with OSN to bring this concept to life has been an incredible journey. With Arva Ahmed's deep expertise and unmistakable voice, we've created a series that's as insightful as it is engaging. We're proud to contribute to a platform that champions meaningful content and celebrates the diversity of stories across the region.'
Rolla Karam, SVP Content Acquisition – Programming, OSN Group, added: 'We're proud to bring Ditch The Silver to OSN and OSN+. This series offers an unfiltered, deeply authentic look into the UAE's culinary soul, revealing the flavours, people, and places that often go unnoticed. It's more than just a food show; it's a celebration of culture, community, and the stories that shape them. Our collaboration with Ti22 Films reflects OSN's ongoing commitment to champion local narratives and deliver content that not only entertains but also resonates with the heart of our region.'
The series is backed by Ti22 Films, which has produced high-profile projects such as the daily show at Expo 2020, COP28 and the Untold music festival, and currently produces DXB Today for Dubai One TV and The Final Pitch airing later this year. With clients including PwC, DP World and National Geographic, and 29 international awards, including a Cannes and multiple New York Festivals medals, Ti22 continues to set the standard for impactful storytelling.
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Ti22 Films and OSN announce new culinary show ‘Ditch The Silver'
Each 24-minute episode is hosted by Arva Ahmed, founder of Frying Pan Adventures. Ti22 Films has announced a new collaboration with OSN for the launch of Ditch The Silver, a 10-episode weekly series set to premiere in Q4 2025 on both OSN and its streaming platform OSN+. Moving away from Dubai's glitzy image, the show explores the city's lesser-known, soul-rich food spots and the diverse communities behind them, offering a raw and flavourful journey through the UAE's culinary undercurrents. Each 24-minute episode uncovers under-the-radar eateries, bold flavours and human stories that reflect the UAE's diverse and evolving food culture. Hosted by Arva Ahmed, Founder of Frying Pan Adventures and a respected figure in the local food scene, the show explores hidden culinary gems and the communities that bring them to life. With Ditch The Silver, Ti22 Films continues to push creative boundaries and champion authentic storytelling that resonates with both regional and international audiences. The series invites viewers to experience the UAE's culinary heritage through a new lens. Speaking about the show, Arva Ahmed, Founder of Frying Pan Adventures, said: 'Dubai is a city of contrasts, where cultures and cuisines sit side by side, often without ever being seen. Ditch the Silver began on YouTube to spotlight those quieter food stories—rooted in history, resilience, and everyday flavor. It's exciting to now bring that journey to OSN and OSN+, with the chance to reach more people and create deeper impact. As someone who grew up here and spent over a decade leading guided food tours and documenting the city's foodscape, this is about sharing the places and people that deserve to be seen.' Reim El Houni, Founder & CEO, Ti22 Films, added: 'Ditch The Silver represents a bold step in storytelling, spotlighting the rich, untold narratives that exist beyond the surface of Dubai's culinary landscape. At Ti22 Films, our mission is to produce content that not only resonates emotionally but also reflects cultural authenticity and regional depth. Partnering with OSN to bring this concept to life has been an incredible journey. With Arva Ahmed's deep expertise and unmistakable voice, we've created a series that's as insightful as it is engaging. We're proud to contribute to a platform that champions meaningful content and celebrates the diversity of stories across the region.' Rolla Karam, SVP Content Acquisition – Programming, OSN Group, added: 'We're proud to bring Ditch The Silver to OSN and OSN+. This series offers an unfiltered, deeply authentic look into the UAE's culinary soul, revealing the flavours, people, and places that often go unnoticed. It's more than just a food show; it's a celebration of culture, community, and the stories that shape them. Our collaboration with Ti22 Films reflects OSN's ongoing commitment to champion local narratives and deliver content that not only entertains but also resonates with the heart of our region.' The series is backed by Ti22 Films, which has produced high-profile projects such as the daily show at Expo 2020, COP28 and the Untold music festival, and currently produces DXB Today for Dubai One TV and The Final Pitch airing later this year. With clients including PwC, DP World and National Geographic, and 29 international awards, including a Cannes and multiple New York Festivals medals, Ti22 continues to set the standard for impactful storytelling.
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