Latest news with #EscaladeIQ
Edmunds
11-07-2025
- Automotive
- Edmunds
2025 Cadillac Escalade IQ Goes 558 Miles on the Edmunds EV Range Test
A new standard for EV range We knew that the Escalade IQ would perform well on our test, given the impressive range we've experienced in its Chevy Silverado EV and GMC Sierra EV siblings. The EPA estimates the Escalade IQ can travel 460 miles on a full charge, but in the official Edmunds EV Range Test, we recorded 558 miles. This is the first time a vehicle has broken the 550-mile threshold out of the more than 100 EVs we've tested. At our range test's required 40-mph average speed, which uses a split of 60% city and 40% highway driving, the IQ racked up more than 13 hours of drive time, requiring a team of three people to do the job. Keep in mind that's not including any breaks or traffic stops, just time while the car is on the move. Diving deeper into the numbers, the IQ used 43 kWh of electricity per 100 miles of driving, making it less efficient than a Rivian R1S (41.7 kWh) but more efficient than the Mercedes G 580 EV (47.6 kWh). But the reason for the Escalade's success isn't its overall efficiency — it's the sheer size of the battery. The big SUV's battery capacity is 205 kWh, which is enormous compared to the packs in other three-row EVs like the Volvo EX90 (107 kWh) and the Rivian R1S (up to 141 kWh). General Motors' other large EVs use a similar battery as the Cadillac. Out of the six that we've tested, the Escalade IQ's 558-mile range was the winner by huge margin, beating the Silverado EV Work Truck (539 miles), the GMC Sierra EV Denali (507 miles), the Silverado EV RST (484 miles) and destroying the GMC Hummer EV's 325-mile (SUV) and 390-mile (truck) tests.
Business Wire
10-07-2025
- Automotive
- Business Wire
EDO Reveals 2025's Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi's Lead the Way
NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — measured by branded search and site visits — across 15 key industries, including Apparel, Auto, CPG, and Restaurants. As media fragmentation grows and performance pressure intensifies, the most effective marketers are turning to outcome-based insights to inform their strategies. With every media dollar under greater scrutiny, EDO delivers the immediate signals brands need to make smarter creative and media decisions while campaigns are still live. Each ad in EDO's rankings outperformed its industry peers in driving immediate consumer response — behaviors that are proven to predict future sales. Marketers can look to these standouts for creative inspiration, performance benchmarks, and new ways to activate audiences across Convergent TV. 'Some of the biggest creative wins this year came from brands willing to meet the moment — whether it was Red Lobster rebuilding after bankruptcy, Cadillac stepping into the luxury EV space, or Taco Bell entering QSR's crispy chicken wars,' said Laura Grover, SVP, Head of Client Solutions, EDO. 'These campaigns took different paths and strategies, but all drove measurable consumer engagement that signals intent and powers future business growth.' Here are some of the top trends from EDO's list. For a deeper dive into all 15 categories — including Alcohol, Breakfast, Credit Cards, Cruises, Insurance, OTC Pain Relief, Snacks, and Travel — visit Apparel: Levi's reached No. 1 featuring Beyoncé, while Mott & Bow, New Balance, Vuori, and Tecovas each landed two ads in the top 10. Automotive: In the Luxury Automotive category, Cadillac's 2025 Escalade IQ ranked No. 1, with Acura and Lexus also showing a strong presence. Among Non-Luxury advertisers, GMC led with the Hummer EV and its Crabwalk feature, while Toyota and Ford secured multiple top ads, including NFL-backed campaigns. CPG Beauty: Dove led with uplifting ads focused on confidence and self-care, followed by Gold Bond, Neutrogena, No7, and Lancôme with celebrity-backed campaigns. Diabetes & Weight Management: Noom claimed eight of the top 10 spots promoting GLP-1 drugs and health advice, with Hims' GLP-1-focused ad outperforming the category by 522%. Restaurants: In Casual Dining, Red Lobster landed five of the top creatives, boosted by NBA vet Blake Griffin and NSYNC's Joey Fatone, alongside Applebee's, Outback Steakhouse, and Buffalo Wild Wings, focusing on meals under $20. Meanwhile, in the QSR category, Taco Bell dominated with top ads spotlighting its Luxe Cravings Box and the debut of its crispy chicken, while Long John Silver's and McDonald's also engaged with value and pop culture themes. 'Great creatives drive real business outcomes by inspiring viewers to take action,' continued Grover. 'This year's top ads used bold visuals, humor, music, and culturally resonant moments to spark meaningful response.' How Brands Use EDO to Maximize TV ROI EDO makes it easy to optimize media and creative strategy across linear and streaming TV. The company's Creative Rotation Optimization tool helps advertisers detect, compare, and improve performance while campaigns are still live. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.
USA Today
26-06-2025
- Automotive
- USA Today
2025 Cadillac Escalade review: V-8 power meets luxury tech in Sport Platinum trim
Cadillac's cash cow is now a franchise. You want an Escalade? You've got choices. There's the electric Escalade IQ in regular and large sizes, the 'baby Escalade' Vistiq, the long-body Escalade ESV, and the original from which the others sprouted. This rapid brand expansion has redefined what an Escalade represents. No longer just a big box with a big engine and leather seats, Cadillac's large SUVs are establishing a new standard of American luxury. Size and power are part of that, of course, but the Escalade experience is now as much about a swanky cabin, trailblazing tech, and iconoclastic style. That's on full display in the 2025 Cadillac Escalade Sport Platinum 4WD, the top-shelf gas guzzler. A midcycle refresh for 2025 lavishes attention on the interior like never before, and as a result you can no longer describe the big, bad Cad as a leather-lined Tahoe. Chevy who? The Escalade's redesigned cabin is so fresh that you might not even recognize it as a Cadillac's if it weren't for the badging. Cadillac's inside game While a new 55-inch screen dominates the cockpit, spend time in the updated Escalade, and it's the rich leather, real wood trim, aluminum-look accents, and upholstered lower dash that'll have you questioning if this is the same Cadillac that gave us the Catera. Many of these materials are recycled from the impressive 2021 redesign and now look even more premium thanks to the 2025 model's modern aesthetic. As with last year's Escalade, you'll have to hunt to find the few hard plastics hidden low in the cabin where the sun doesn't shine — and your hands rarely reach. That luxury carries through to the second and third rows even without the optional $7,500 Executive second-row seats. More luxury SUVs: The new 2025 Lincoln Navigator is here and it's spectacular The standard Super Cruise hands-free system can turn the driver into a passenger on mapped roads so long as they keep their eyes looking forward. One of 2025's MotorTrend Best Tech winners, Super Cruise isn't just a lane centering system — it's the closest thing to a safe and useful autonomous vehicle that you can buy today. Run up on slower traffic, and it will change lanes, make a pass, and move back to the right with the natural grace of an attentive and courteous human. A recent mapping expansion has opened even more miles of select two-lane highways and back roads. The Sport Platinum's doors can drive themselves, too, opening and closing at the tug of a handle. That might sound gimmicky or superfluous, but our initial skepticism gave way to genuine appreciation with use. Cadillac nailed the execution, using sensors in the doors to stop them from bashing into people or neighboring cars, and as a result you can get a taste of Rolls-Royce opulence for the bargain price of $125,020 as tested. While Cadillac's gas vehicles still offer Apple CarPlay or Android Auto, the infotainment system is good enough not to need them. It features native Google Maps and the ability to download streaming apps such as Spotify directly to the vehicle wrapped in an easy-to-learn interface — that is if you're willing to lean forward in your seat to use the touchscreen. A redundant click wheel lets you navigate the system from a natural driving position, but it can take a lot of scrolling and tapping to get to where you want to go. As cool as the panoramic screen looks, it's a shame that huge swathes of it serve as nothing more than digital wallpaper. In particular, the right third can only show a giant Escalade logo when the passenger isn't streaming a video (in which case the driver sees a blank black pane of glass). Another annoyance: Although you can download apps to the infotainment portion of the 55-inch display, the passenger and rear entertainment screens can only stream YouTube or Hulu and can't be customized. If your crew wants to watch Netflix or Amazon Prime, you'll have to plug in your own streaming device. The cabin's only major letdown is the AKG sound system, which in our test car lacked the dynamic range and surround-sound effect we expected based on our experience with pre-refresh Escalades. Cadillac sent a tech out to confirm everything was working as intended, but to our editors' ears it sounded like all 36 speakers were mounted either entirely in front of or entirely behind the driver depending on the settings. Last V-8 standing The Escalade's midcycle refresh drops the optional diesel engine but otherwise leaves the mechanicals unchanged. That's largely a good thing, as the full-size SUV with the heart of a Corvette wasn't lacking in personality. The small-block 6.2-liter V-8 — the last V-8 in the full-size luxury SUV segment — cranks out 420 hp and 460 lb-ft of torque with a threatening rumble to match the new menacing front fascia. 2025 Acura ADX: Pricing and features of Acura's new entry-level luxury SUV In MotorTrend testing, the Escalade hustled from 0 to 60 mph in 6.2 seconds, shifting its 10-speed transmission with quick yet smooth action. Negotiating the real world, the engine jumps into action at the lightest poke of the throttle, building torque and revs with an immediacy that turbocharged engines struggle to match. It's quick to respond, but that's not the same as plain, old quick. The naturally aspirated V-8 doesn't have the juice to match its turbocharged six-cylinder competition. The Lincoln Navigator and Jeep Grand Wagoneer can hit 60 mph more than a second ahead of the Cadillac. We'd hate to see the Escalade drop its V-8, which is such a crucial part of its identity, but Cadillac at the very least needs to unlock some more power during the next redesign or risk being left in the dust. When the road twists and turns, the Escalade feels sharp, connected, and even playful for a 6,182-pound brick. The Caddy steers with confident precision, and the brake pedal has the same firm feel and short action you'll find in a CT5 sport sedan. A 117-foot stop from 60 mph places the Escalade ahead of the competition, but its overly aggressive stability control puts the kibosh on hard cornering at 0.71 g before the tires start to sing. Air springs and Magnetic Ride Control dampers keep body motions on a short leash in corners and over moonscape roads. The ride is firm yet forgiving, especially for something on 24-inch wheels (a $1,800 option). The pickiest luxury buyers might quibble over the occasional secondary ride motions and the way hard hits can excite some structural shake, but softening the suspension would likely erode some of the Cadillac's charm. Putting all the pieces together Cadillac set itself up for success with the 2021 redesign that poured more attention and money into the Escalade's interior. Doubling down on that investment with the latest makeover has pushed the Escalade even further upscale. The 2025 Escalade is a big, opulent cruiser with innovative technology, refined driving dynamics, and an impeccable sense of style. The last time Cadillac put all the pieces together like this, 'the Standard of the World' was more than just a slogan. Photos by Jim Fets
Newsweek
25-06-2025
- Automotive
- Newsweek
FIA, SEMA Join Forces to Shape US Auto Safety Regulations
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. A new partnership between two major auto industry organizations is poised to change the way Americans buy, rent, operate, accessorize and repair their vehicles. The Fédération Internationale de l'Automobile (FIA), a non-profit global governing body for motorsports, has accepted the Specialty Equipment Market Association (SEMA) as a full member to represent the U.S. The working agreement is designed to give an amplified voice to the auto industry, which has a $337 billion annual impact, in the country. "This alliance unites two powerful forces. SEMA's deep connection to American car culture and the FIA's global leadership in mobility and safety. Together, we are shaping US transportation policy to better serve everyday consumers. As decisions are made at both national and international levels about the future of mobility, we're at the table to ensure the voice of real car owners is heard, championing innovation, safety, personal freedom, and sustainable growth through thought leadership and global best practice," Willem Groenewald, FIA secretary general for mobility, told Newsweek. There are five areas the partnership has eyed to impact: safer vehicles, a unified voice, aftermarket freedom of choice, economic opportunity and protecting motoring heritage. A driver uses the Super Cruise hands-free advanced driver assistance system in an Escalade IQ SUV. A driver uses the Super Cruise hands-free advanced driver assistance system in an Escalade IQ SUV. General Motors In its crosshairs are real world applications for advanced driver assistance systems (ADAS). "As cars are increasingly equipped with ADAS, and globally we are seeing a clear advancement in autonomous vehicles, having both SEMA and the FIA at the table ensures that safety standards reflect real-world driving needs, not just abstract regulations. Safer, more reliable systems that are driver focused, with both organizations working as independent consumer champions," Groenewald said. When it comes to rulemaking, the partnership is expected to be particularly fruitful. "The combined credibility of SEMA and FIA will help ensure we have a seat at the table for these discussions, particularly as discussions kick off to reauthorize the Federal Highway Bill. That bill will have major implications to transportation policy, with particular focus on mandated technology in new vehicles," Karen Bailey-Chapman, SEMA's senior vice president for public and government affairs, said. Bailey-Chapman used the example of the recent passage of a law in California to show the might of the partnership. "We're also already seeing the impact of this relationship in California, where FIA submitted a letter of support for Leno's Law (SB 712), which seeks to preserve California's rich automotive history by exempting vehicles 35 years or older from the state's stringent smog check requirements, ensuring that these iconic cars remain on the road and remain a part of California's cultural identity when entered into private vehicle collections." "With less than one percent of vehicles in the state eligible under this law, the environmental impact would be negligible, yet this is a key step in protecting historic vehicles and aligning with legislation cross-globally," Groenewald added. The partnership intends to make the drivers of today and tomorrow in focus, to be their voice and advocates. "Drivers need someone in their corner who can speak to their needs as vehicle owners, and that's a role that SEMA and FIA have played for years. It can be seen in how closely aligned our organizations are on issues like preserving automotive culture, of finding ways to embrace and foster new automotive technologies and innovation in a practical way, and in preserving the rights of families and businesses to choose the vehicles that are best for them," Bailey-Chapman said.
Motor Trend
18-06-2025
- Automotive
- Motor Trend
Tested: The 2025 Cadillac Escalade Sport Platinum Dresses for the Job It Wants
Pros Posh and comfortable cabin Buttoned-down dynamics Last V-8 standing in the segment Cons Underwhelming sound system 24-inch wheels compromise ride Six-cylinder competitors are noticeably quicker Cadillac's cash cow is now a franchise. You want an Escalade? You've got choices. There's the electric Escalade IQ in regular and large sizes, the 'baby Escalade' Vistiq, the long-body Escalade ESV, and the original from which the others sprouted. This rapid brand expansion has redefined what an Escalade represents. No longer just a big box with a big engine and leather seats, Cadillac's large SUVs are establishing a new standard of American luxury. Size and power are part of that, of course, but the Escalade experience is now as much about a swanky cabin, trailblazing tech, and iconoclastic style. The 2025 Cadillac Escalade Sport Platinum revamps luxury with a stylish interior, advanced tech, and a 6.2L V-8 engine. It features a new 55-inch screen, Super Cruise, and auto-opening doors. Despite lacking a more powerful turbocharged six, it offers refined driving dynamics and opulent comfort. This summary was generated by AI using content from this MotorTrend article Read Next That's on full display in the 2025 Cadillac Escalade Sport Platinum 4WD, the top-shelf gas guzzler. A midcycle refresh for 2025 lavishes attention on the interior like never before, and as a result you can no longer describe the big, bad Cad as a leather-lined Tahoe. Chevy who? The Escalade's redesigned cabin is so fresh that you might not even recognize it as a Cadillac's if it weren't for the badging. Cadillac's Inside Game While a new 55-inch screen dominates the cockpit, spend time in the updated Escalade, and it's the rich leather, real wood trim, aluminum-look accents, and upholstered lower dash that'll have you questioning if this is the same Cadillac that gave us the Catera. Many of these materials are recycled from the impressive 2021 redesign and now look even more premium thanks to the 2025 model's modern aesthetic. As with last year's Escalade, you'll have to hunt to find the few hard plastics hidden low in the cabin where the sun doesn't shine—and your hands rarely reach. That luxury carries through to the second and third rows even without the optional $7,500 Executive second-row seats. The standard Super Cruise hands-free system can turn the driver into a passenger on mapped roads so long as they keep their eyes looking forward. One of 2025's MotorTrend Best Tech winners, Super Cruise isn't just a lane centering system—it's the closest thing to a safe and useful autonomous vehicle that you can buy today. Run up on slower traffic, and it will change lanes, make a pass, and move back to the right with the natural grace of an attentive and courteous human. A recent mapping expansion has opened even more miles of select two-lane highways and back roads. The Sport Platinum's doors can drive themselves, too, opening and closing at the tug of a handle. That might sound gimmicky or superfluous, but our initial skepticism gave way to genuine appreciation with use. Cadillac nailed the execution, using sensors in the doors to stop them from bashing into people or neighboring cars, and as a result you can get a taste of Rolls-Royce opulence for the bargain price of $125,020 as tested. While Cadillac's gas vehicles still offer Apple CarPlay or Android Auto, the infotainment system is good enough not to need them. It features native Google Maps and the ability to download streaming apps such as Spotify directly to the vehicle wrapped in an easy-to-learn interface—that is if you're willing to lean forward in your seat to use the touchscreen. A redundant click wheel lets you navigate the system from a natural driving position, but it can take a lot of scrolling and tapping to get to where you want to go. As cool as the panoramic screen looks, it's a shame that huge swathes of it serve as nothing more than digital wallpaper. In particular, the right third can only show a giant Escalade logo when the passenger isn't streaming a video (in which case the driver sees a blank black pane of glass). Another annoyance: Although you can download apps to the infotainment portion of the 55-inch display, the passenger and rear entertainment screens can only stream YouTube or Hulu and can't be customized. If your crew wants to watch Netflix or Amazon Prime, you'll have to plug in your own streaming device. The cabin's only major letdown is the AKG sound system, which in our test car lacked the dynamic range and surround-sound effect we expected based on our experience with pre-refresh Escalades. Cadillac sent a tech out to confirm everything was working as intended, but to our editors' ears it sounded like all 36 speakers were mounted either entirely in front of or entirely behind the driver depending on the settings. The Escalade's midcycle refresh drops the optional diesel engine but otherwise leaves the mechanicals unchanged. That's largely a good thing, as the full-size SUV with the heart of a Corvette wasn't lacking in personality. The small-block 6.2-liter V-8—the last V-8 in the full-size luxury SUV segment—cranks out 420 hp and 460 lb-ft of torque with a threatening rumble to match the new menacing front fascia. In MotorTrend testing, the Escalade hustled from 0 to 60 mph in 6.2 seconds, shifting its 10-speed transmission with quick yet smooth action. Negotiating the real world, the engine jumps into action at the lightest poke of the throttle, building torque and revs with an immediacy that turbocharged engines struggle to match. It's quick to respond, but that's not the same as plain, old quick. The naturally aspirated V-8 doesn't have the juice to match its turbocharged six-cylinder competition. The Lincoln Navigator and Jeep Grand Wagoneer can hit 60 mph more than a second ahead of the Cadillac. We'd hate to see the Escalade drop its V-8, which is such a crucial part of its identity, but Cadillac at the very least needs to unlock some more power during the next redesign or risk being left in the dust. When the road twists and turns, the Escalade feels sharp, connected, and even playful for a 6,182-pound brick. The Caddy steers with confident precision, and the brake pedal has the same firm feel and short action you'll find in a CT5 sport sedan. A 117-foot stop from 60 mph places the Escalade ahead of the competition, but its overly aggressive stability control puts the kibosh on hard cornering at 0.71 g before the tires start to sing. Air springs and Magnetic Ride Control dampers keep body motions on a short leash in corners and over moonscape roads. The ride is firm yet forgiving, especially for something on 24-inch wheels (a $1,800 option). The pickiest luxury buyers might quibble over the occasional secondary ride motions and the way hard hits can excite some structural shake, but softening the suspension would likely erode some of the Cadillac's charm. Putting All the Pieces Together Cadillac set itself up for success with the 2021 redesign that poured more attention and money into the Escalade's interior. Doubling down on that investment with the latest makeover has pushed the Escalade even further upscale. The 2025 Escalade is a big, opulent cruiser with innovative technology, refined driving dynamics, and an impeccable sense of style. The last time Cadillac put all the pieces together like this, 'the Standard of the World' was more than just a slogan.
