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Miami Herald
21 hours ago
- Automotive
- Miami Herald
Tesla Sales Drop in Europe for Fifth Straight Month
Tesla's grip on the European electric vehicle market is slipping fast. The company's sales have dropped for the fifth consecutive month, and there's no clear sign of recovery. According to new data from the European Automobile Manufacturers' Association (ACEA), Tesla's registrations in the EU, UK, and EFTA countries plummeted nearly 28% in May compared to the same month last year. That's just the latest blow in what's become a sustained slide. So far in 2025, Tesla has sold about 75,196 vehicles across these markets - a 37.1% year-over-year drop. Market share is shrinking just as the electric vehicle segment continues to grow across Europe, suggesting that Tesla isn't simply suffering from a slowing market, but falling behind in an increasingly competitive one. Tesla's European sales fell sharply right out of the gate in 2025. In January, the company sold just 9,945 vehicles - a 45.2% year-over-year decline. February followed with a 40.1% drop. March fared slightly better with a 28.2% dip, but April was brutal, with demand nearly halving. May's 27.9% decline sealed a five-month losing streak. These losses reduced Tesla's market share in the region from 2.1% in early 2024 to just 1.3% in 2025. While the company is shrinking, the EV market around it is growing. All-electric vehicles accounted for 17.1% of the overall market through May, up from 13.1% during the same period last year. There's no single cause behind Tesla's slump, but several factors are at play. First, the competition has intensified, particularly from Chinese automakers offering lower-cost EVs that appeal to price-sensitive European buyers. Brands like BYD and MG are rolling out models that often undercut Tesla on price while offering comparable range and features. Second, Tesla's own product lineup is aging. The Model S is over a decade old. The Model 3 and Model Y, while recently refreshed, are no longer the standouts they once were. Other automakers have caught up, both in terms of technology and overall appeal. Third, CEO Elon Musk's increasingly political and polarizing public persona may be tarnishing Tesla's brand image in parts of Europe, although quantifying that impact is challenging. Still, public perception matters, and Musk's antics may be wearing thin with European consumers. Tesla's best hope for reversing course in Europe might be the long-rumored low-cost model aimed at expanding its reach. However, confusion reigns about whether such a vehicle will even be coming. Reuters reported in 2024 that the affordable Tesla had been shelved - a claim Musk denied, calling the report a lie. In the meantime, rivals are flooding the market with options, and European regulations are tightening. With the EU's planned 2035 ban on new combustion-engine cars looming, every automaker is doubling down on EVs. That could squeeze Tesla further unless it finds a way to compete on both innovation and price. For now, the company's dominance in Europe looks increasingly like a thing of the past. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
The Star
2 days ago
- Automotive
- The Star
Europeans angry with Elon Musk still aren't buying his cars as Tesla sales drop for fifth month in a row
An artwork of a Tesla being crushed by a shipping container is displayed on the first day of the Glastonbury festival at Worthy Farm in the village of Pilton in Somerset, southwest England, on June 25, 2025. — AFP NEW YORK: Europeans still aren't buying Teslas with figures out June 25 showing sales plunged for a fifth month in a row in May, a blow to investors who had hoped anger toward Elon Musk would have faded by now. Tesla sales fell 28% last month in 30 European countries even as the overall market for electric vehicles expanded sharply, according to the European Automobile Manufacturers' Association. The poor showing comes after Tesla's billionaire CEO had promised a "major rebound' was coming last month, adding to a recent buying frenzy among investors. They were selling on Wednesday, pushing the prices down more than 4% in early afternoon trading. Musk had said Tesla was sure to get a boost once the company was done retooling its factories to produce a new version of its biggest seller, the Model Y. But that was finished months ago, and the new models are widely available. Investors are now hoping that a cheaper Tesla expected to be out later year will help reverse the sales decline. Overall, battery electric vehicle sales rose 25% in Europe compared to a year earlier. The market for EVs was particularly strong in Germany, where Musk has angered potential buyers by publicly supporting the far-right, anti-immigrant Alternative for Germany party in elections. Overall EV sales there leapt 45%. China's SAIC Motor was the big winner for the month with its European sales of EVs and other kinds of cars jumping 38%. That has allowed the company to leapfrog Tesla, which a year ago was selling more cars in the region. SAIC sold 18,716 vehicles last month versus Tesla's 8,729. The sales drop for Tesla comes at a crucial time for the company as it launches a test run of its driverless 'robotaxis' service in Austin, Texas. Musk says that if goes well, he expects to introduce the service in several other cities in quick succession and have as many as a million of the automated cabs on roads by the end of the year. Reviews so far have been mostly good, but the service is limited to a dozen or so cars and some passengers have circulated videos of problems during their rides, including one showing a robotaxi heading down a lane for opposing traffic. Federal traffic safety regulators said Tuesday they were looking into the videos.
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First Post
2 days ago
- Automotive
- First Post
Tesla's European sales drop for fifth straight month, unnerving investors
Data by the European Automobile Manufacturers' Association shows that Tesla sales fell by 28 per cent last month in 30 European countries, even as the overall market for electric vehicles expanded sharply read more Elon Musk's exit from the White House and his resignation from Doge have not been able to turn Tesla's fortunes in Europe, as sales slumped for the fifth month in a row in May, causing jitters among investors who had hoped anger towards the company's CEO would have gone down by now. Data by the European Automobile Manufacturers' Association shows that Tesla sales fell by 28 per cent last month in 30 European countries, even as the overall market for electric vehicles expanded sharply. STORY CONTINUES BELOW THIS AD The poor showing comes after Tesla's billionaire CEO had promised a 'major rebound' was coming last month, adding to a recent buying frenzy among investors. Musk had said Tesla was sure to get a boost once the company was done retooling its factories to produce a new version of its biggest seller, the Model Y. But that was finished months ago, and the new models are widely available. Investors are now hoping that a cheaper Tesla expected to be out later this year will help reverse the sales decline. The problem of a slump in sales is being felt by Tesla alone, as overall purchases of electric vehicles rose 25 per cent in Europe compared to a year earlier. China's SAIC Motor was the big winner for the month with its European sales of EVs and other kinds of cars jumping 38 per cent. Tesla's robotaxi The record decline in sales comes at a time when Tesla is conducting test drives of its driverless 'robotaxis' service in Austin, Texas. Musk has pinned hopes on robotaxis' success for Tesla's financial future. However, the test drives hit a snag after the flagship robotaxis encountered several issues during the trial runs, including entering the wrong lane, dropping passengers off in the middle of multiple-lane roads or at intersections, sudden braking, speeding and driving over a curb. In one instance, a robotaxi drove into a lane meant for oncoming traffic for about 6 seconds. It had pulled into an intersection in its left-turn lane with its turn blinker on. Then the steering wheel wobbled momentarily, and instead of turning, it proceeded straight into the lane meant for oncoming traffic, prompting a honk from a car behind it. STORY CONTINUES BELOW THIS AD In another incident, the car suddenly braked with no obstruction apparent in the video. The passenger jerked forward and their belongings were thrown to the floor. In a third video, taken from another vehicle, a robotaxi abruptly stopped twice in the middle of the road while passing police vehicles with flashing lights. Why have Tesla's sales dropped? Analysts attribute Tesla's struggles to growing competition from Chinese brands, EU tariffs on Chinese EVs, and consumer backlash against CEO Elon Musk's political affiliations and activism in Europe. Musk downplayed the issue, calling the European market 'quite weak,' but data shows rising EV adoption overall, suggesting Tesla is losing market share rather than the market shrinking. Tesla's Berlin Gigafactory supplies Europe but has faced production retooling delays and market headwinds, contributing to the sales slump. With inputs from agencies
3 days ago
- Automotive
Tesla sales drop in Europe for fifth month in a row
NEW YORK -- Europeans still aren't buying Teslas with figures out Wednesday showing sales plunged for a fifth month in a row in May, a blow to investors who had hoped anger toward Elon Musk would have faded by now. Tesla sales fell 28% last month in 30 European countries even as the overall market for electric vehicles expanded sharply, according to the European Automobile Manufacturers' Association. The poor showing comes after Tesla's billionaire CEO had promised a 'major rebound' was coming last month, adding to a recent buying frenzy among investors. They were selling on Wednesday, pushing the prices down more than 4% in early afternoon trading. Musk had said Tesla was sure to get a boost once the company was done retooling its factories to produce a new version of its biggest seller, the Model Y. But that was finished months ago, and the new models are widely available. Investors are now hoping that a cheaper Tesla expected to be out later year will help reverse the sales decline. Overall, battery electric vehicle sales rose 25% in Europe compared to a year earlier. The market for EVs was particularly strong in Germany, where Musk has angered potential buyers by publicly supporting the far-right, anti-immigrant Alternative for Germany party in elections. Overall EV sales there leapt 45%. China's SAIC Motor was the big winner for the month with its European sales of EVs and other kinds of cars jumping 38%. That has allowed the company to leapfrog Tesla, which a year ago was selling more cars in the region. SAIC sold 18,716 vehicles last month versus Tesla's 8,729. The sales drop for Tesla comes at a crucial time for the company as it launches a test run of its driverless 'robotaxis' service in Austin, Texas. Musk says that if goes well, he expects to introduce the service in several other cities in quick succession and have as many as a million of the automated cabs on roads by the end of the year. heading down a lane for opposing traffic. Federal traffic safety regulators said Tuesday they were looking into the videos.
The Hill
3 days ago
- Automotive
- The Hill
Europeans angry with Musk still aren't buying his cars as Tesla sales drop for fifth month in a row
NEW YORK (AP) — Europeans still aren't buying Teslas with figures out Wednesday showing sales plunged for a fifth month in a row in May, a blow to investors who had hoped anger toward Elon Musk would have faded by now. Tesla sales fell 28% last month in 30 European countries even as the overall market for electric vehicles expanded sharply, according to the European Automobile Manufacturers' Association. The poor showing comes after Tesla's billionaire CEO had promised a 'major rebound' was coming last month, adding to a recent buying frenzy among investors. They were selling on Wednesday, pushing the prices down more than 4% in early afternoon trading. Musk had said Tesla was sure to get a boost once the company was done retooling its factories to produce a new version of its biggest seller, the Model Y. But that was finished months ago, and the new models are widely available. Investors are now hoping that a cheaper Tesla expected to be out later year will help reverse the sales decline. Overall, battery electric vehicle sales rose 25% in Europe compared to a year earlier. The market for EVs was particularly strong in Germany, where Musk has angered potential buyers by publicly supporting the far-right, anti-immigrant Alternative for Germany party in elections. Overall EV sales there leapt 45%. China's SAIC Motor was the big winner for the month with its European sales of EVs and other kinds of cars jumping 38%. That has allowed the company to leapfrog Tesla, which a year ago was selling more cars in the region. SAIC sold 18,716 vehicles last month versus Tesla's 8,729. The sales drop for Tesla comes at a crucial time for the company as it launches a test run of its driverless 'robotaxis' service in Austin, Texas. Musk says that if goes well, he expects to introduce the service in several other cities in quick succession and have as many as a million of the automated cabs on roads by the end of the year. Reviews so far have been mostly good, but the service is limited to a dozen or so cars and some passengers have circulated videos of problems during their rides, including one showing a robotaxi heading down a lane for opposing traffic. Federal traffic safety regulators said Tuesday they were looking into the videos.
