Latest news with #G63Collector'sEdition
Time of India
17-06-2025
- Automotive
- Time of India
'75% G-Wagons sold in India are personalised': Santosh Iyer explains Mercedes' 'hyper-custom' strategy
Mercedes' R&D head Manu Saale and India head Santosh Iyer with the G63 Collector's Edition. Based on an interaction with Arpit Mahendra. Mercedes-Benz India is focusing on hyper-personalisation as part of its strategy, as seen in the recently launched AMG G63 Collector's Edition. We spoke with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, and Manu Saale, Managing Director & CEO of Mercedes-Benz Research and Development India (MBRDI), about how customer preferences are changing, the engineering work that goes into these special editions, and how the brand is growing in the electric vehicle space in India. Hyper-Personalisation is more than just a buzzword Mercedes-Benz is betting big on personalisation, both in the physical and digital departments. 'The G63 AMG is the largest selling engine in our portfolio, and 75% of the Gs we sell in India are personalized,' said Santosh Iyer. Taking this a step further, the G63 Grand Edition allows customers to engrave their names (or even those of family members) on the car's grab handle. This is the first time the company has offered such customisation in India. But the idea of hyper-personalisation doesn't end with physical modifications. As Manu Saale explained, 'The word hyper-personalisation also has a digital spin… all the Mercedes cars, with the MB OS architecture, allow you to personalise so many things in the car, just like a consumer electronic device would - except it's done the Mercedes way.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo India-specific design, engineering behind collector's edition The G63 Collector's Edition offers a host of India-specific customized upgrades over the model, including two new colour options. Speaking on how the specific changes were planned and executed, Saale explained 'The brief to the engineering teams was: within a given timeframe, what inspiration can we draw from around us?' 'One of the first ideas was the onset of the monsoon season. The Manufacturer Green and Manufacturer Red colours were inspired by the lush greenery and the colour of Indian soil.' Behind the execution lies Indian R&D. 'The engineering was done out of Pune and Mangalore,' Saale noted, pointing out the collaborative effort of their design and R&D teams in India. On the capability front, Saale spoke about a key update: 'For the first time, we have introduced launch control in the G63 AMG with this edition. It's an addition to the collector's edition, and going forward we may bring more such performance features in future editions.' Demand for customisation highest in G-Class, Maybach models While the brand's ultra-luxury customers continue to demand unique customer-specific touches, some models lead the way. 'The G63 AMG sees the highest level of customisation: over 75% of them are personalised. The S-Class Maybach is around 50%, followed by the GLS Maybach,' said Iyer. However, this level of customisation is largely limited to fully imported (CBU) models like the G-Class and Maybach range. 'For the rest of the lineup, these cars are built to stock. At the top end, customers are willing to pay and wait six to nine months. But as you go lower down the pyramid, customers want quick delivery, and so there is less scope for customisation,' Iyer explained. Mercedes-Benz G 580 Review: Is Electric G-Wagen still iconic? | TOI Auto While the G63 Collector's Edition is a visual and aesthetic upgrade, both Iyer and Saale made it clear that the future could include more technical upgrades. 'MBRDI today is the largest R&D centre for Mercedes outside of Germany,' said Saale. 'There's a bit of India in every Mercedes. It's just up to our imagination what we can do.' With just 30 units planned for India, the Grand Edition isn't for everyone. 'It's not exactly invite-only,' Iyer clarified, 'but customers must own another top-end Mercedes. It's on a first-come, first-served basis, and delivery begins later this year. Once a customer books, we initiate consultations for engraving, font selections, and other customisation details.' G-Class EV reception strong, EV sales soaring Speaking on electrification, Iyer said the company's EV push is seeing strong traction in India. 'The luxury EV segment grew 66% (Jan–May, YoY), and we grew 73%. EV penetration in the luxury segment has gone up from 7% to 11%,' he revealed. While the EQS and EQS SUV are current volume drivers, Iyer also highlighted the success of the G-Class EV. 'India is one of the best-performing markets for it globally,' he said, adding that strong incentives and better price parity between ICE and EVs are helping push sales.
Hindustan Times
15-06-2025
- Automotive
- Hindustan Times
Auto recap, June 14: Mahindra Scorpio N Z4 AT launched, Skoda Kushaq sales expected to rebound soon
Mahindra has not made any changes to the feature list of the Z4 variant of the Scorpio N. Check Offers The automotive industry is experiencing rapid changes, which makes it difficult to stay informed about all the latest advancements. At HT Auto, we are dedicated to delivering the most relevant and current information as it becomes available. Below is a concise overview of the key highlights from Saturday, June 14. Mahindra Scorpio N Z4 AT launched Mahindra has silently added a new variant to the lineup of the Scorpio N. Now, customers can get the automatic transmission in the Z4 variant of the Scorpio N. The Petrol AT is priced at ₹ 17.39 lakh, whereas the Diesel AT costs ₹ 17.86 lakh. Both prices are ex-showroom. Before this, the automatic transmission was available with theZ6 Diesel, which is priced at ₹ 18.91 lakh ex-showroom, whereas the petrol engine with automatic transmission is available with the Z8 Select variant, which costs ₹ 19.06 lakh ex-showroom. Also Read : Mahindra Scorpio N automatic becomes affordable. Here's how Kushaq Sales to Rebound in 1-2 Months: Skoda India Chief The Skoda Kushaq has experienced a decline in sales in recent months, largely due to the cannibalisation by the newly launched Kylaq, which shares similar underpinnings and features. Since its launch in March, the Kylaq has seen impressive growth, drawing customers away from its elder sibling. But Skoda Auto India Managing Director Ashish Gupta is confident that Kushaq will recapture its sales momentum in the next one or two months. Gupta credited the slump to dealers getting accustomed to a new customer base brought about by the Kylaq. He stated that demand for the Kushaq is still high, but the dealers are on a learning curve to deal with two different buyer profiles. With this adjustment happening quickly under sales pressure, Gupta expressed confidence in the Kushaq's recovery in the near future. Also Read : Confident of Kushaq sales bouncing back in 1-2 months: New Skoda India boss Mercedes-AMG Collector's Edition delivery timeline revealed Mercedes-Benz recently launched the G 63 Collector's Edition in the Indian market. It is priced at ₹ 4.3 crore ex-showroom, and the brand has revealed that the deliveries of the SUV will begin by the end of this year. The bookings are already open, but it is important to note that not everyone can go and buy it out. Mercedes-Benz has reserved the G 63 Collector's Edition for the top Mercedes-Benz owners. Only 30 units of the Collector's Edition will be made by the luxury manufacturer. Also Read : Mercedes-AMG Collector's Edition delivery timeline revealed, is limited to just 30 units Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 15 Jun 2025, 08:59 AM IST
Hindustan Times
14-06-2025
- Automotive
- Hindustan Times
Mercedes-AMG Collector's Edition delivery timeline revealed, is limited to just 30 units
Mercedes-AMG G 63 Collector's Edition in Mid Green Magno colour. Check Offers Mercedes-Benz recently launched the G 63 Collector's Edition in the Indian market. It is priced at ₹ 4.3 crore ex-showroom, and the brand has revealed that the deliveries of the SUV will begin by the end of this year. The bookings are already open, but it is important to note that not everyone can go and buy it out. Mercedes-Benz has reserved the G 63 Collector's Edition for the top Mercedes-Benz owners. Only 30 units of the Collector's Edition will be made by the luxury manufacturer. What are the exterior changes to the Mercedes-AMG G 63 Collector's Edition? Mercedes-Benz says that the Collector's Edition of the G 63 is inspired by the vivid palette and timeless tradition of India. There are two exclusive colors for the SUV. They are Mid Green Magno, drawing visual cues from the vibrant greenery seen during the monsoon season, while the second, Red Magno, reflects the rich, iron-tinged soil found in various regions of India. There is a plaque at the rear that mentions how special the G 63 AMG Collector's Edition is. There is a protective strip that runs throughout the body, and it says Collector's Edition on it. Apart from the strip, there are 22-inch AMG-spec alloy wheels that are finished in a golden colour. There is a plaque placed on the spare wheel that sports a 'One of Thirty' badge. The interior of the Mercedes-AMG G 63 Collector's Edition is finished in Manufaktur Catalina Beige with Black Nappa Leather with diamond stitching. Customers can get a personalised grab handle on the dashboard that will be made up of open-pore walnut wood, and the customers can get a name engraved on it. Also Read : Weak demand for Mercedes G580 EV spurs plans for smaller G-Class with hybrid powertrain What powers the Mercedes-AMG G 63 Collector's Edition? The luxury manufacturer has not implemented any mechanical modifications to the special edition. It still features the same 4.0-litre bi-turbo V8 petrol engine, which is equipped with 48V mild-hybrid assistance. This engine generates a maximum power output of 585 bhp and a peak torque of 850 Nm. The Integrated Starter Generator contributes an additional 20 bhp and 200 Nm. The transmission remains a 9-speed unit that distributes power to all four wheels. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 14 Jun 2025, 13:00 PM IST
Hindustan Times
12-06-2025
- Automotive
- Hindustan Times
Mercedes-AMG G 63 ‘Collector's Edition' launched at ₹4.3 crore. Check what's different
Mercedes-AMG G 63 is offered in two exclusive colour schemes. Check Offers Mercedes-AMG G 63 'Collector's Edition' has been launched in the Indian market at a price of ₹ 4.3 crore ex-showroom. Only 30 units of the Collector's Edition will be available. The brand says that the new model captures the essence of India and is inspired by the monsoon of India. The bookings are now open, and the deliveries will begin by the end of this year. It is important to note that the G 63 Collector's Edition will be available only for the top-end customers of Mercedes-Benz. What powers the Mercedes-AMG G 63 Collector's Edition? The luxury manufacturer has not made any mechanical changes to the special edition. It continues to come with the same 4.0-litre bi-turbo V8 petrol engine that gets 48V mild-hybrid assist. It puts out 585 bhp of max power and a peak torque output of 850 Nm. The Integrated Starter Generator produces additional 20 bhp and 200 Nm. The gearbox on duty continues to be a 9-speed unit that transfers the power to all four wheels. What are the changes to the Mercedes-AMG G 63 Collector's Edition? This exclusive edition pays homage to the Indian monsoon, with two specially curated Manufaktur paint finishes. The first is Mid Green Magno, drawing visual cues from the vibrant greenery seen during the monsoon season, while the second, Red Magno, reflects the rich, iron-tinged soil found in various regions of India. Both colour options are unique to this edition and have been developed exclusively for the Indian market. Adding to its exclusivity, the G 63 Collector's Edition sports a 'One of Thirty' badge on the spare wheel cover, signifying the limited nature of the production run—only 30 units will be made available. A distinctive gold-finished AMG-spec 22-inch alloy wheel setup and a custom-finished side protection strip that says 'Collector's Edition'. Customers can get a name engraved on the grab handle that is placed on the dashboard. The cabin of the Collector's Edition is where the luxury truly shines. It features two-tone Manufaktur Catalana Beige and Black Nappa leather upholstery, combining aesthetic sophistication with superior comfort. Complementing the leather trim is a dashboard in open-pore walnut wood, offering a touch of classic elegance. However, the most defining feature of this special edition lies in the personalisation it offers to owners. Buyers have the option to have their names engraved on the dashboard's passenger grab handle, making every unit a one-of-a-kind collector's piece. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 12 Jun 2025, 13:01 PM IST
India.com
12-06-2025
- Automotive
- India.com
Mercedes-Benz India Launches Ultra-Exclusive AMG G 63 ‘Collector's Edition' – Only 30 Units for India
Pune/Bengaluru, June 12, 2025 – Mercedes-Benz India has unveiled the first-ever India-inspired Mercedes-AMG G 63 'Collector's Edition', a bespoke, ultra-luxurious SUV limited to just 30 exclusive units. Designed for collectors and connoisseurs, this hyper-personalized edition is crafted in collaboration with Mercedes-Benz Research and Development India (MBRDI) and caters exclusively to the brand's Top-End Vehicle (TEV) customers. This edition marks a milestone in the luxury SUV segment with features tailored specifically for Indian buyers. The G 63 Collector's Edition debuts two India-specific MANUFAKTUR paint finishes – Mid Green Magno and Red Magno – celebrating the diversity and vibrancy of the Indian landscape. A standout highlight is the personalized grab handle, engraved with the customer's name – a first for the AMG G 63 in India. Additionally, a special 'One of Thirty' logo plaque on the spare wheel cover and a distinctive exterior protective strip with branding reinforce the edition's exclusivity. Inside, the SUV offers MANUFAKTUR two-tone nappa leather upholstery in Catalana Beige and Black, paired with open-pore walnut wood trim, delivering a rich, tactile luxury experience. Completing the bespoke theme are 22-inch Tech Gold AMG cross-forged wheels, adding visual flair and performance readiness. Powering the SUV is the handcrafted AMG 4.0L V8 biturbo engine, producing 585 hp and 850 Nm of torque, supported by a 48V mild-hybrid system. The G 63 accelerates from 0 to 100 km/h in just 4.4 seconds, with a top speed of 240 km/h. It also features AMG Performance 4MATIC all-wheel drive, Launch Control, and active hydraulic suspension, ensuring off-road capability and superior road dynamics. Technology highlights include MBUX NTG7 with dual 12.3-inch displays, wireless Android Auto and Apple CarPlay, and MBUX Augmented Reality navigation. Safety is enhanced with Active Brake Assist, Lane Keeping Assist, and a 360-degree camera system. The Burmester® 3D Surround Sound System and advanced noise insulation offer unmatched cabin serenity. Deliveries of the G 63 Collector's Edition will begin in Q4 2025, priced at ₹4.3 crore (ex-showroom). Available only to existing Mercedes-Benz TEV customers, this rare edition redefines exclusivity, craftsmanship, and luxury for the Indian market.
