Latest news with #KLAW
The Wire
25-06-2025
- Business
- The Wire
Blue Tribe Foods Extends Its Portfolio with KLAW, A Devilishly Good Supergrain Snack for the Modern Snacker
Backed by an integrated launch strategy across digital platforms and modern trade, KLAW aims to bring a fresh choice in the healthy snacking aisle Mumbai, Maharashtra, India (NewsVoir) Blue Tribe Foods, best known for its plant-based offerings, proudly announces the launch of KLAW Super grain Protein Puffs - a bold and flavorful snack range that combines clean nutrition with unapologetic indulgence. KLAW is here to break the monotony of boring health snacks with a range that's playful, protein-rich, and Devilishly Good. Positioned to break the clutter in the wholesome snacking category, KLAW builds on the Blue Tribe Foods commitment to purposeful innovation in food. With its unique supergrain blend and unconventional Indian-inspired flavours, KLAW is designed to stand out in a cluttered snacking market — adding energy and attitude to everyday snacks. KLAW brings together clean ingredients and uncompromising taste in Supergrain puffs that's light on the conscience and heavy on satisfaction. With a signature flour blend comprising Jowar, Moong Daal, Pea Protein, Red Rice, Quinoa, Rice, Chickpeas, and Soy Protein, every bite is a celebration of nutrition and indulgence. The snacks are baked, not fried, contains 9g of protein, and use a combination of rice bran oil and olive oil, keeping them clean, crunchy, and craveable. But what really sets KLAW apart is its devilishly good approach to flavor. Launched in three bold variants – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an unexpected explosion of taste designed to delight and surprise. Sweet Chilli offers a Thai-inspired tangy heat, Spicy Guava plays with a uniquely Indian fruit-and-fire combo, and Pudina Blast gives a refreshing punch with an edge. Speaking on the launch, Sandeep Singh, Co-founder of Shivanika Foods, said, 'We're seeing a clear shift in what people expect from their snacks — they want something genuinely wholesome, but also full of flavour (taste). With KLAW, we've used a thoughtful mix of supergrains that not only add nutritional depth but also give the product its unique texture and taste. It's designed to be a smarter choice for those moments of indulgence — baked, not fried, made with olive oil, and offering 9g of protein. Our aim is to build a brand that lives at the intersection of better-for-you nutrition and bold, modern snacking — a space that's rapidly growing in India. With our first launch on Swiggy Instamart and select offline stores, we're targeting a digital-first, GenZ urban audience actively looking for smart, functional snacks that fit into their fast-paced lives.' Nikki Arora Singh, Co-founder of Shivanika Foods, added, 'We created KLAW to bring a spark back to healthy snacking. Everything — from the product to the packaging to the tonality — is designed to feel fun, cheeky, and energetic while still being the healthier, more mindful choice. We wanted it to speak to a new generation of snackers who are health-aware but not willing to give up on taste or personality. That's why we've built this 'Devilishly Good' identity — it captures our brand spirit perfectly. You'll see that mischief in the flavor profiles like Spicy Guava, Sweet Chilli and Pudina Blast, in the bold colors of the packs, and in the language we use across platforms. KLAW isn't just a snack — it's a mood, it's a vibe.' KLAW Supergrain Protein Puffs are now available on quick commerce platforms Zepto and Swiggy Instamart across Delhi, Mumbai & Bangalore. They are also available across General Trade and Modern Trade channels in Delhi and Mumbai. Priced at an MRP of Rs. 50 per pack, KLAW offers an accessible and attractive option for smart snacking throughout the day — whether it's post-gym, between meetings, or simply when the munchies hit To amplify the launch, KLAW has rolled out a multi-platform marketing campaign that includes influencer-led content, promoter-led wet sampling at modern retail stores, and on-ground RWA activities to drive awareness and product trials across key markets. About Shivanika Foods Shivanika Foods Private Limited is on a mission to reshape the future of food, making sustainable, conscious, and guilt-free snacking a delicious everyday choice. At the heart of this journey are its two distinctive brands: Blue Tribe and KLAW Snacks. Blue Tribe leads India's plant-based revolution, offering flavourful, sustainable meat alternatives powered by advanced R&D, reinventing popular frozen favourites for a guilt-free experience. KLAW Snacks brings a bold twist to clean eating with Supergrain Puffs in wild, devilishly good flavours, making healthy snacking as exciting as it is wholesome. With these healthy snacking brands, Shivanika Foods is focused on creating a healthier, tastier, and more responsible world - one snack at a time. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
24-06-2025
- Business
- Fashion Value Chain
Blue Tribe Foods Extends Its Portfolio with KLAW, A Devilishly Good Supergrain Snack for the Modern Snacker
Blue Tribe Foods, best known for its plant-based offerings, proudly announces the launch of KLAW Super grain Protein Puffs – a bold and flavorful snack range that combines clean nutrition with unapologetic indulgence. KLAW is here to break the monotony of boring health snacks with a range that's playful, protein-rich, and Devilishly Good. KLAW – All 3 flavors – Spicy Guava, Pudina Blast & Sweet Chilli Positioned to break the clutter in the wholesome snacking category, KLAW builds on the Blue Tribe Foods commitment to purposeful innovation in food. With its unique supergrain blend and unconventional Indian-inspired flavours, KLAW is designed to stand out in a cluttered snacking market – adding energy and attitude to everyday snacks. KLAW brings together clean ingredients and uncompromising taste in Supergrain puffs that's light on the conscience and heavy on satisfaction. With a signature flour blend comprising Jowar, Moong Daal, Pea Protein, Red Rice, Quinoa, Rice, Chickpeas, and Soy Protein, every bite is a celebration of nutrition and indulgence. The snacks are baked, not fried, contains 9g of protein, and use a combination of rice bran oil and olive oil, keeping them clean, crunchy, and craveable. But what really sets KLAW apart is its devilishly good approach to flavor. Launched in three bold variants – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an unexpected explosion of taste designed to delight and surprise. Sweet Chilli offers a Thai-inspired tangy heat, Spicy Guava plays with a uniquely Indian fruit-and-fire combo, and Pudina Blast gives a refreshing punch with an edge. Speaking on the launch, Sandeep Singh, Co-founder of Shivanika Foods, said, 'We're seeing a clear shift in what people expect from their snacks – they want something genuinely wholesome, but also full of flavour (taste). With KLAW, we've used a thoughtful mix of supergrains that not only add nutritional depth but also give the product its unique texture and taste. It's designed to be a smarter choice for those moments of indulgence – baked, not fried, made with olive oil, and offering 9g of protein. Our aim is to build a brand that lives at the intersection of better-for-you nutrition and bold, modern snacking – a space that's rapidly growing in India. With our first launch on Swiggy Instamart and select offline stores, we're targeting a digital-first, GenZ urban audience actively looking for smart, functional snacks that fit into their fast-paced lives.' Nikki Arora Singh, Co-founder of Shivanika Foods, added, 'We created KLAW to bring a spark back to healthy snacking. Everything – from the product to the packaging to the tonality – is designed to feel fun, cheeky, and energetic while still being the healthier, more mindful choice. We wanted it to speak to a new generation of snackers who are health-aware but not willing to give up on taste or personality. That's why we've built this 'Devilishly Good' identity – it captures our brand spirit perfectly. You'll see that mischief in the flavor profiles like Spicy Guava, Sweet Chilli and Pudina Blast, in the bold colors of the packs, and in the language we use across platforms. KLAW isn't just a snack – it's a mood, it's a vibe.' KLAW Supergrain Protein Puffs are now available on quick commerce platforms Zepto and Swiggy Instamart across Delhi, Mumbai & Bangalore. They are also available across General Trade and Modern Trade channels in Delhi and Mumbai. Priced at an MRP of Rs. 50 per pack, KLAW offers an accessible and attractive option for smart snacking throughout the day – whether it's post-gym, between meetings, or simply when the munchies hit To amplify the launch, KLAW has rolled out a multi-platform marketing campaign that includes influencer-led content, promoter-led wet sampling at modern retail stores, and on-ground RWA activities to drive awareness and product trials across key markets. About Shivanika Foods Shivanika Foods Private Limited is on a mission to reshape the future of food, making sustainable, conscious, and guilt-free snacking a delicious everyday choice. At the heart of this journey are its two distinctive brands: Blue Tribe and KLAW Snacks. Blue Tribe leads India's plant-based revolution, offering flavourful, sustainable meat alternatives powered by advanced R&D, reinventing popular frozen favourites for a guilt-free experience. KLAW Snacks brings a bold twist to clean eating with Supergrain Puffs in wild, devilishly good flavours, making healthy snacking as exciting as it is wholesome. With these healthy snacking brands, Shivanika Foods is focused on creating a healthier, tastier, and more responsible world – one snack at a time.
India Today
24-05-2025
- Climate
- India Today
Couple gets engaged in front of Tornado in Oklahoma. Video goes viral
A US-based man proposed to his partner in front of a tornado in Oklahoma. A video of the moment has gone viral on social media. Matt Michell asked Becky Patel to marry him while the massive tornado swirled in the background in Arnett, Oklahoma. The moment, documented by a friend in a video, was shared by Becky in a now-viral post on Instagra. The couple stood near their SUV as strong winds surrounded them and the tornado loomed in the Patel, originally from Canada, described the moment on Instagram. 'On May 18th in Arnett, Oklahoma, in front of the most amazing tornado, Matt Michell got down on one knee and asked me to spend the rest of my life with him. I think my squealing and jumping tell you what my answer was!'The video shows Michell saying, 'I love you, baby,' while Patel hugs him and jumps with joy. She later posted photos of her oval-cut diamond engagement ring and called the proposal 'epic.' She added, 'Matt, you make me feel like the luckiest girl in the world, and I love you with all my heart.'Take a look at the post here: advertisement View this post on Instagram A post shared by Becky Patel (@beckypatel)Speaking to local outlet KLAW, Patel said Michell, who is from Illinois, works as a tornado guide with Tempest Tours and has been chasing storms for six years. They met during one of the tours last year.'I was only supposed to chase for two weeks, but Matt asked me to stay an extra week and chase with him, so I did,' she said. Since then, they have chased several storms together, including a major tornado in this proposal stood out, not just for its scale but for the meaning it now holds in their journey together. Meteorologist Damon Lane called it 'a perfectly timed engagement'.For Patel and Michell, the whirlwind proposal may have started with a storm, but it has turned into something solid and lasting.
Hindustan Times
24-05-2025
- Entertainment
- Hindustan Times
Man proposes to girlfriend in front of swirling tornado in Oklahoma: ‘Couldn't have asked for a more…'
In a moment straight out of a romantic novel, Matt Michell proposed to Becky Patel in front of a swirling tornado in Arnett, Oklahoma, as powerful winds roared around them. A friend captured the dramatic scene on camera, and the photos and video have since made waves on social media. Patel shared the emotional experience on Facebook, writing, 'On May 18th in Arnett, Oklahoma, in front of the most amazing tornado, Matt Michell got down on one knee and asked me to spend the rest of my life with him. I think my squealing and jumping tells you what my answer was!' Also read: South Korean mother reunites with abducted daughter after 44 years, now suing government over illegal adoption In the video, Michell is heard saying, 'I love you, baby,' as Patel hugs him and jumps up and down with excitement. The couple stands smiling in front of their SUV, with the tornado visibly swirling in the distance. Photos from the moment show Patel proudly displaying her new engagement ring, an oval-cut diamond with a pavé band, while beaming with joy. 'I couldn't have asked for a more epic proposal! Matt, you make me feel like the luckiest girl in the world, and I love you with all my heart,' she added. 💍🌪️🥰 The most unforgettable 'yes!' On May 18th in Arnett, Oklahoma, in front of the most amazing tornado, Matt Michell... Patel, who hails from Canada, told local outlet KLAW that Michell, an Illinois native, has been chasing tornadoes for six years as a guide for Tempest Tours. She joined one of the tours last year, where they met. "I was only supposed to chase for two weeks but Matt asked me to stick around with him and chase with him for an extra week, so I did!" she recalled. Since then, the pair has chased several storms together, including a major tornado in Wyoming. Also read: Woman files for divorce after ChatGPT 'exposes' husband's affair through coffee cup But none of those adventures compare to this one, both for the scale of the tornado and the significance it now holds in their love story. KOCO meteorologist Damon Lane praised the timing, calling it 'a perfectly timed engagement!' Also read: Kolkata's Arnav Daga sets four Guinness records with deck of cards in one day: 'Wanted to test my limits'
Yahoo
23-05-2025
- Entertainment
- Yahoo
Storm-Chasing Couple Gets Engaged in Front of Oklahoma Tornado in ‘Epic Proposal'
Matt Michell and Becky Patel had been chasing down a tornado in Arnett, Oklahoma on May 18 when Michell got down on one knee The pair's photos and videos in front of the tornado went viral Patel called the event an 'epic proposal' and said she was the 'luckiest girl in the world'A storm-chasing couple had a whirlwind of an engagement! Matt Michell and Becky Patel had been chasing down a tornado in Arnett, Oklahoma on May 18 when the unexpected happened — Michell got down on one knee and proposed. Patel documented the experience in a Facebook post writing that she had 'the most unforgettable 'yes!'' alongside photos and video of the engagement taken by a friend. In the video, the winds could be heard blowing widely as Michell could be heard telling Patel, 'I love you, baby' as she excitedly screamed and hugged him. She jumped up and down a couple of times as they hugged again, all while the tornado continued to turn behind them. Related: Newlyweds Pose for Dramatic Wedding Photos Outside as Thunderstorm Approaches The large tornado could be seen looming far behind the couple as Michell could be seen down on one knee in front of their SUV, in one of the photos shared. Another snapshot showed the happy couple smiling widely after the engagement, and Michell pointed at Patel's new diamond engagement ring on her finger. The engagement ring appeared to be an oval-cut diamond set on a pavé set with diamonds circling the circumference of the ring. Patel couldn't be happier with the ring, as she could be seen beaming while showing it off to the camera in the photos. 'On May 18th in Arnett, Oklahoma, in front of the most amazing tornado, Matt Michell got down on one knee and asked me to spend the rest of my life with him. I think my squealing and jumping tells you what my answer was!,' Patel wrote. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. 'I couldn't have asked for a more epic proposal! Matt, you make me feel like the luckiest girl in the world, and I love you with all my heart,' she added. Patel, who is from Canada, told KLAW that her new fiancé, from Illinois, had 'been chasing' tornadoes 'for about six years working as a guide for Tempest Tours.' She shared that she 'joined the tour' last year, and that's how the two met. "I was only supposed to chase for two weeks but Matt asked me to stick around with him and chase with him for an extra week, so I did!" she told the outlet. Since then, the two have gone on several adventures, chasing down some of the fiercest storms, including a "great tornado in Wyoming last year.' Patel noted, however, that this tornado in Oklahoma has now become the most memorable one in both of their lives, due to its new significance in their relationship. Several people agreed that it was one to remember, including KOCO meteorologist Damon Lane, who called it "a perfectly timed engagement!" Read the original article on People
