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An Aesthetic Lover's Guide To Morocco
An Aesthetic Lover's Guide To Morocco

Forbes

time23-07-2025

  • Forbes

An Aesthetic Lover's Guide To Morocco

Lobby of The Oberoi luxury hotel in Marrakech, Morocco. The Oberoi, Marrakech There's magic in Morocco everywhere you turn. The site, sounds, and smells captivate the heart and mind. 'Morocco offers a rare blend of authenticity, natural beauty, and cultural depth. With over a thousand years of history, it's a destination where ancient traditions meet modern creativity. From the Atlas Mountains to the Atlantic coast, the landscapes are as diverse as the experiences. It's a country you can visit year-round, with each region offering something unique depending on the season. That said, spring and fall are generally the best times to visit, with ideal weather for exploring cities, coastlines, and the desert,' explains Siham Fettouhi, Executive Director of North America for the Moroccan National Tourist Office. For aesthetic lovers everywhere who relish in the beauty of their travels, here are ten of the best must-visit sights, sounds, and tastes you cannot miss out on. Imagine being greeted by this view every morning: this is the Grand Canal Morning lobby. The Oberoi, Marrakech The Oberoi Marrakech, Spa & Hammam This landmark and historic boutique property with 84 rooms and suites features design flourishes that echo the foundational heart of the country: think of ancient medina, souks, riads, palaces and perfectly groomed gardens. Marrying modernity with antiquity, every corner of this sprawling hotel is a sensual feast for the eyes. The spa in particular is where the true beauty resides. It is an oasis that spans over 21,000 square feet and whose site is hugged by 28 acres of fruit orchards and ancient olive groves. Featuring five treatment rooms and two Moroccan hammams, while relishing in their roster of signature treatments (that utilize local herbs, oils and clays to purify the body), the building itself is a majestic sight to behold: it's dotted with traditional Moroccan motifs, albeit reinterpreted through a modernist lens — think colors of the fabled 'Ochre City' — captured in bold, geometric patterns, and Berber tribal designs interspersed with rich marble tiling. The pinnacle of fine dining in Marrakech, Morocco. La Grande Table Marocaine of the Royal Mansour, Marrakech La Grande Table Marocaine of the Royal Mansour, Marrakech The country is known for its rich and intoxicating cuisine and respective flavors that stem from use of local spices and time-honored cooking techniques. Even more, this award-winning restaurant takes gastronomy to a whole new stratosphere. As proud culinary ambassadors, partake in their tasting menu (the Lixus Experience) with sumptuous creations like Méchoui (slow cooked lamb shoulder seasoned with cumin and salt) and Agadir caught pilpil prepared shrimp. The fare is bolstered by a convivial setting with the most opulent multilayered decor that includes Zellij mosaics, berber rugs, dramatic pendant light, and enriched silk and chenille furniture. Yves Saint Laurent: The Hamish Bowles Collection YSL Museum Musée Yves Saint Laurent Marrakech Running from now until January 2, 2026, the storied museum is showcasing Hamish Bowles's personal and curated couture collection. The English fashion historian and journalist takes visitors through his favorite bespoke items, with stories told through his point-of-view. The 53 vintage garments are one-of-a-kind and not on loan from a museum, but rather taken directly from his private collection — making the entire experience that much more tailored and sentimental. Woven into this sartorial journey are his nuggets of wisdom that span from fashion industry insights to garment construction. Aside from this limited-run exhibit, be sure to soak up the beauty of the museum itself, whose aesthetic vision was conceived by French architecture firm Studio KO. Erected in 2017 and composed of terracotta and Moroccan stone — the zen-inducing space feels like a soothing hug as it harmoniously blends in with the natural Moroccan landscape. What to experience in Agafay The White Camel is an exclusive Agafay Luxury Camp located a 30-minute drive outside of Marrakech. The White Camel The White Camel Lodge and Tents The eco-lodge is known for its Replenishment Packages, Wet Treatments, and self-care for families and children. The White Camel Lodge & Tents Situated in the Agafay Desert, the raw landscape features rocky dunes and starry-night skies. This luxury eco-hotelier boasts private tents and lodges to allow you to get in touch with nature. In additon to camel treks, stargazing, and immersion in Berber culture, here — the rest and relaxation is aplenty with the Agafay Desert serving as a serene backdrop to your spa/wellness journey. The property is known for their unique and customizable 'Wet Treatments': top recommendations include the tactile pleasures of the Berber Hammam; Royal Hammam Ceremony; and Scratching service that makes use of locally sourced Marigha Salt (a village situated in the mountainous High Atlas region in Marrakech). What to experience in Casablanca Le Rooftop at the Royal Mansour Casablanca Royal Mansour Casablanca Royal Mansour Casablanca The style/fashionista themed suite inside Royal Mansour Casablanca Royal Mansour Casablanca/ Cyrille Robin The vibrancy and buzzing excitement of Casablanca and its populace of over 3 million people is felt within the walls of this hotel, albeit with a layer of luxe contemporary sentiments. The hotel features 149 rooms, suites, private apartments, and four restaurants spread out over its 23 floors. There's also a lavish spa/wellness area and Hammam that curates local Moroccan products like marocMaroc — whose ethos honors the ancient beauty rituals of its countrywomen. Additionally, a regal and most sartorial experience awaits inside their plush fashion-themed, two-bedroom 2368 suite. In addition to sweeping city visas from your private balcony and an art-deco aesthetic, you're greeted with a mannequin wearing vintage couture (donning the likes of Dior, Chanel, and more) and fashion magazines (think Vogue, Elle, Harper's Bazaar) strewn about. Naturally, if it's kicked up a desire for retail therapy, the concierge team can organize a trip to popular spots like the Morocco Mall, the largest shopping venue in Africa with over 350 stores, 40 restaurants and its own souk (an artisan marketplace). Hassan II Mosque Pêcheur et Mosquée Hassan-II à Casablanca le 14 juillet 2021. (Photo by Francois LOCHON/Gamma-Rapho via Getty Images) Gamma-Rapho via Getty Images As the largest mosque in Africa and classified as the 7th largest in the world, it is stunning to behold. The structure is partially build over the Atlantic Ocean, making it appear like a pearly gem floating in azure waters. Whether you're capturing photos inside and out, its majestic features include a minaret tower that stretches over 650 ft. high into the heavens; an expansive library, an elaborate hammam in the basement; and much more. The architecture and design is exquisite and astonishing: it features intricate frescoes, zelliges tiles done in a signature geometric motif, wood carvings, ornate stuccos, and artistic calligraphy strewn throughout the space. There are guided tours all day with language interpreters. What to experience in Rabat Mausoleum of Mohammed V This shimmering monument is dedicated to the memory of the late monarch Mohammed V (a beloved Sultan and King of Morocco) Visit Rabat The capital city captivates with its harmonious blend of old and new worlds. And this glimmering structure is no exception. The memorial grounds pay tribute to this beloved Moroccan king through its mausoleum which holds the tombs of Mohammed V and his two sons — the late King Hassan II and Prince Abdallah. The interior and exterior architectural design features are some of the most entrancing and intricate structures you'll find (and that you're allowed to see up-close-and-personal). The use of white Marble, green tile roofing, moorish arches, Sebka motifs gives the building a sense of grandeur and elegance. Inside, you'll find hallmarks such as Zellij tile wood, carved ceedarwood, an onyx sarcophagus, all flanked by real Royal Guards. Au Grain de Sésame An artisan space that houses female-founded brands by local creators Au Grain de Sésame Founded in 2007 by Asmaa Benachir — her workshop has always been aimed at coupling sustainable development and respect for the environment with women's empowerment. In fact, in 2013 — she launched a training program with an emphasis on ecological and sustainable design to help women in need (especially those contending with challenging situations). These marginalized individuals acquire skills that not only foster cultural pride for Moroccan art but in the same vein, attain financial independence. As a result of this community building, visitors can explore this welcoming and beautiful space all while purchasing these exquisite handicrafts made by these strong ladies. What to experience in Tangier Cap Spartel Lighthouse at Cap Spartel. (Photo by: Carl Simon/United Archives/Universal Images Group via Getty Images) Universal Images Group via Getty Images Soak up views of this picture-perfect seaside promenade whose historical lighthouse has ignited dreamscape visions of anyone wandering through this area. Lap up the natural beauty of views that feature the Strait of Gibraltar, where the Mediterranean Sea and the Atlantic Ocean converge. In addition to the 1800s lighthouse (a national monument that you can tour and learn about the history of how it provided visual salvation to sailors at sea), there's also gardens, a museum on-site, and artisan vendors selling local handicrafts that span from kaftans to darbukas. Laure Welfling Laure Welfling has an incredible sartorial pedigree which includes working in fashion design in New York at Lords & Taylor, then in Paris at Christian Dior. Laure Welfling Sartorial sumptuousness awaits as you walk through the doors of luxury designer atelier Laure Welfling. Dividing her time between Paris and Tangier, her couture shop offers reimagined capes, jackets, and kaftans for women and men. All garments are made in-house by her team and bespoke fittings are available by appointment.

Wego partners with MNTO to promote summer travel to Morocco
Wego partners with MNTO to promote summer travel to Morocco

Yahoo

time23-06-2025

  • Business
  • Yahoo

Wego partners with MNTO to promote summer travel to Morocco

Wego, a leading travel app and online marketplace in the Middle East and North Africa (MENA) region, has announced a partnership with the Moroccan National Tourist Office to launch a summer travel campaign for the country. The initiative is designed to showcase Morocco's diverse attractions to travellers across the MENA region, highlighting cities and coastal retreats while offering a range of experiences to suit various travel preferences. Wego chief business officer Mamoun Hmidan said: 'We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer. 'Our goal is to make it easier for travellers to find meaningful experiences, whether they're looking for adventure, history, or relaxation, through curated content and seamless travel planning.' The collaboration will also focus on Morocco's unique blend of tradition and modernity. Travellers will be encouraged to delve into the country's heritage through its markets, historical architecture, and local art scenes in cities such as Marrakech, Rabat, and Fez. Moroccan cuisine will be a key feature of the campaign, with an emphasis on traditional dishes and the best places to experience authentic flavours. In particular, the coastal towns of Essaouira and El Jadida will be highlighted for their seafood and seaside settings. Moroccan National Tourist Office Middle East and Asia director Rachid Hamzaoui said: 'The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travellers in the GCC [Gulf Cooperation Council] and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.' In May 2024, Wego expanded its services by launching WegoBeds, a new business-to-business accommodation platform. This platform is designed to cater to the growing demand for accommodation options in the MENA region, connecting Middle Eastern hotels with Wego's extensive global partner network. "Wego partners with MNTO to promote summer travel to Morocco" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Morocco's tourism office partners with Wego to attract MENA tourists this summer
Morocco's tourism office partners with Wego to attract MENA tourists this summer

Ya Biladi

time23-06-2025

  • Ya Biladi

Morocco's tourism office partners with Wego to attract MENA tourists this summer

The Moroccan National Tourist Office (ONMT) has joined forces with Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), to launch a summer campaign promoting Morocco as a top travel destination for regional tourists. Designed to boost Morocco's visibility among Gulf and MENA travelers, the campaign highlights the country's diverse offerings, from cultural landmarks and historic cities to seaside escapes and mountain adventures. The promotion showcases popular destinations such as the blue-washed town of Chefchaouen, the sun-soaked beaches of Agadir, and the scenic trails of the Atlas Mountains. It also shines a spotlight on major cities like Marrakech, Rabat, and Fez, known for their blend of heritage and modern charm. Cultural immersion is a key focus. Travelers are encouraged to explore local craftsmanship, attend festivals, and sample Moroccan cuisine, from medina street food to rooftop restaurants serving classics like couscous and pastilla. The campaign also appeals to those seeking a more laid-back escape, with coastal towns like Essaouira and El Jadida offering ocean views, fresh seafood, and artistic atmospheres. «We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer», said Mamoun Hmidan, Chief Business Officer at Wego. «Our goal is to make it easier for travelers to find meaningful experiences, whether they're looking for adventure, history, or relaxation». The campaign includes destination guides, digital promotions, and influencer-driven content. According to Rachid Hamzaoui, ONMT's Director for the Middle East and Asia, the partnership aims to position Morocco as «a top summer choice» for travelers across the region.

Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers
Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers

Malaysian Reserve

time23-06-2025

  • Business
  • Malaysian Reserve

Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers

DUBAI, UAE, June 23, 2025 /PRNewswire/ — Wego, the #1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is partnering with the Moroccan National Tourist Office (MNTO) to roll out a regional campaign that brings Morocco's unique summer experiences closer to travelers from across the MENA region. This collaboration aims to inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes. Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests. 'We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer,' said Mamoun Hmidan, Chief Business Officer at Wego. 'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning.' As part of the campaign, Wego and MNTO will spotlight Morocco's immersive travel offerings where culture and tradition intersect with modern leisure. From exploring artisan markets and architectural gems in Marrakech to tracing local art movements in Rabat and Fez, the country promises enriching experiences across every itinerary. Mr. Rachid Hamzaoui, Director Middle East & Asia, the Moroccan National Tourist Office, said: 'The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travelers in the GCC and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.' The culinary side of Morocco will also take center stage. With guided features on must-try dishes like couscous, harira, and pastilla, and tips on where to find the best street eats or dine in hidden rooftops, travelers will gain a deeper taste of Moroccan life. Coastal towns such as Essaouira and El Jadida will also be highlighted for their fresh seafood and seaside ambiance. About Wego Wego is the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). It provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites. Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website. The company was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur. Photo – View original content:

ONMT Launches Football-Focused Roadshow Ahead of AFCON 2025
ONMT Launches Football-Focused Roadshow Ahead of AFCON 2025

Morocco World

time20-06-2025

  • Sport
  • Morocco World

ONMT Launches Football-Focused Roadshow Ahead of AFCON 2025

Rabat – In the lead-up to the 2025 Africa Cup of Nations (AFCON), Morocco has launched a European tour to present itself as the host of Africa's biggest football event, as well as a country where sport, culture, and tourism intersect with purpose. From June 16-23, the Moroccan National Tourist Office (ONMT) is leading a five-city roadshow under the banner 'Morocco, Land of Football.' The campaign stops in Madrid, Paris, Brussels, Amsterdam, and Milan, five European hubs where the appetite for football runs deep and connections to Morocco are strong. At the heart of this tour lies the vision that Morocco is more than a mere destination, but instead is a proud, future-facing country anchored in its African identity and football culture. With AFCON 2025 on the horizon, the campaign seeks to draw attention to Morocco's preparations and its ability to deliver a world-class event rooted in hospitality, modernity, and passion for the game. 'Morocco is ready to welcome Africa,' said ONMT Director General Achraf Fayda in a statement. 'This roadshow tells the story of a country proud of its roots, united by football, and committed to offering something greater than a tournament. We want people to feel the experience of AFCON 2025 before they even arrive.' The tour reflects a broader effort launched through a strategic agreement between ONMT and the Royal Moroccan Football Federation (FRMF), signed earlier this year. Throughout the tour, Moroccan officials will meet with European travel experts, sports industry professionals, and media figures. More than 100 travel agents and tour operators join the gathering in each stop, alongside African tourism specialists. By putting forward its infrastructure, its youth, and its welcoming spirit, Morocco positions itself as more than a host. It proposes a shared African narrative, ambitious, inclusive, and rooted in real partnerships. This roadshow etches one of the key moments in Morocco's buildup to AFCON 2025. Morocco will also co-host the most anticipated FIFA 2030 World Cup alongside Spain and Portugal. Tags: AFCON 2025FootballFRMFMoroccoONMT

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