Latest news with #SmartiesAwards
Mid East Info
05-06-2025
- Business
- Mid East Info
Digimotive wins bronze at MMA Smarties for innovative Ras Al Khaimah Tourism Campaign - Middle East Business News and Information
Digimotive, a leading digital media solutions provider in the Middle East and North Africa (MENA) region, won bronze at this year's MMA Smarties Awards in the highly competitive 'Small Budget, Big Impact' category. The company was awarded the accolade for its groundbreaking tourism campaign developed in partnership with Ras Al Khaimah Tourism Development Authority. The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate significant real-time engagement, highlighting the role of strategic, technology-driven approaches in delivering substantial results, even with limited resources. Furthermore, it positively transformed tourists' interactions with their surroundings, transforming brief encounters into profound explorations. Raafat Jebril, Managing Partner of Digimotive said: 'We are deeply honoured to receive this recognition at the MMA Smarties Awards. The accolade is a testament to our team's unparalleled creativity and ongoing efforts to achieve exceptional results for our clients by leveraging best-in-class technologies. It further demonstrates the potential of strategic thinking and smart execution in helping create remarkable impact. Moreover, we take great pride in being able to elevate Ras Al Khaimah's public perception, further highlighting the Emirate's exquisite tourist offerings.' The campaign marked the synergy of fresh creative concepts and advanced technological integration, positively shifting the perception of Ras Al Khaimah and consolidating its position as a leading tourist destination, with far more to offer than just beaches. The accolade also reaffirms Digimotive's constant commitment to providing intelligent, performance-driven solutions that yield tangible long-term impact.
Qatar Tribune
26-05-2025
- Business
- Qatar Tribune
Visit Qatar bags four awards at Smarties MENA in recognitionof innovative digital campaigns
Tribune News Network Doha Visit Qatar has won four awards at the Smarties Middle East and North Africa Awards, organised by the Mobile Marketing Association (MMA), during the ceremony held on May 15, at Atlantis The Palm, Dubai. This achievement marks a new milestone that reflects its leadership in the field of digital tourism marketing. Visit Qatar received awards in prestigious categories including The Gold Award for Innovative Use of AI in Advertising, A Silver Award in the category of AI-Powered Audience Engagement. In addition, two Silver Awards – one for Real-Time Marketing and another for Data Insights / Contextual Marketing. Visit Qatar's win at these prestigious awards is a culmination of its ongoing efforts in harnessing the latest tools in digital and mobile marketing. This year, Visit Qatar participated with five major campaigns that were nominated across various categories, such as 'Real-Time Marketing', 'Data Insights / Contextual Marketing', 'AI-Powered Audience Engagement', 'Innovative Use of AI in Advertising', and 'AI-Driven Creative Excellence'. The Smarties Awards are among the most prominent awards in the marketing field across the Middle East and North Africa regions. They honour campaigns that combine creativity with tangible commercial impact, while highlighting emerging trends such as data-driven campaigns, real-time content, and immersive experiences. These awards reaffirm Visit Qatar's position as a leading destination in innovation and digital engagement. The entity has successfully delivered unique campaigns that combine creativity with real-world impact, in line with its vision to position Qatar as a global tourism destination offering exceptional experiences to visitors from around the world.
Korea Herald
18-04-2025
- Business
- Korea Herald
Over 800 pioneering leaders converge to drive marketing innovation
HO CHI MINH CITY, Vietnam, April 18, 2025 /PRNewswire/ -- On April 16, 2025, at Vinpearl Landmark 81 in Ho Chi Minh City, the MMA CEO & CMO Summit Vietnam 2025 concluded successfully, bringing together over 800 senior leaders from more than 200 leading brands, 35 international speakers, and 30 strategic partners. The event fostered a dynamic and action-oriented environment to address marketing challenges and promote effective business collaborations in the near future. A Confluence of Visionaries and Innovators The summit served as a nexus for CEOs, CMOs, and industry pioneers to exchange insights on navigating the evolving marketing landscape. The atmosphere was charged with enthusiasm as attendees engaged in thought-provoking discussions aimed at shaping the future of marketing in Vietnam and beyond. The event featured 10 compelling keynotes and 6 insightful panel discussions. Notable sessions included: Smarties Unplugged Vietnam: A Guidebook to Win Smarties Awards At the SMARTIES Unplugged Vietnam event, representatives from MMA Global and Mr. Phil Worthington, Senior Client Director at Toluna and Knowledge Partner of SMARTIES Vietnam, provided the latest updates on the awards. They highlighted emerging trends in media planning and advertising budgets, offering valuable insights for award applicants this season. This forum also attracted over 200 brands and agencies, more than 45 official Juries, and over 100 leading industry experts on the Pre-Screening Council, who gathered to share their experiences in winning this prestigious award. Ms. Phan Bich Tam, Country Director of MMA Vietnam, Myanmar, and Cambodia, expressed her gratitude to all participants and emphasized the impact of the conference: "The energy and collaboration at this year's summit have been truly inspiring. We're excited to continue this momentum at MMA Innovate 2025 in August, where we anticipate welcoming 2,500 delegates and showcasing 30 cutting-edge AI and technology solutions in marketing." MMA Global is a leading industry body focused on driving marketing innovation and business growth. Through events like the CEO & CMO Summit, MMA provides platforms for industry leaders to collaborate, share insights, and shape the future of marketing.
