
When are ULIPs the Right Choice
Now, if one shifted the needle from 5 to 10 or 12 years, much of the above criticism stands weakened. To understand a financial product better, one must determine its optimal holding period first, and then compare costs. At the end of a 10 to12-year period, the cost of a ULIP which may seem costlier at the end of a 5-year period due to front loading of costs as against mutual funds that charge evenly throughout the holding tenure, will appear to be similar. In certain cases, it may even seem less costly as ULIP costs start dipping during the second half of a dozen year tenure.
The myth around cost and transparency is thus no longer an entirely fair one and as for returns, take a good look at the comparative numbers and decide whether a ULIP's net returns are better or worse at the end of a 10 to 12-year term or that of a balance advantage mutual fund.
So, does this mean, ULIPs are superior to mutual funds as an investment vehicle. The simple answer is yes and no. It depends on whether one prefers apples or oranges, as that is the nature of the comparative studies that one reads on many financial websites. The simpler way to look at it is to select based on the appropriateness of a product to the temperament of an investor.
Allow me to cite an example to buttress my point.
A successful businessman and Ultra HNI investor who is my client now told me how, just before the current stock market rally commenced in 2013, he got fed up of waiting for good returns from the mutual funds he invested in after just 15 months and sold all of them. With the not so inconsiderable proceeds, he purchased an exotic painting on the advice of his then 'wealth manager' from an MNC private bank.
He was assured that the artist was the next MF Hussain and that in 25 years he would earn an extraordinary return from this investment. Now that is something only time will tell, but my hunch is that 7 years down the line, there has been no significant appreciation in either the value of the painting or the standing of the artist. Worse still, his wife, a far more astute investor, hated the painting and he now pays handsome locker rent to his bank for hosting the 'masterpiece'.
So, would he have been better off, if notwithstanding his impulsive temperament, he held a less liquid ULIP investment in 2013?
Let us go deeper into this discussion, in my next column.
(Ashok Kumar heads LKW India. The views expressed here are his own)
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Time of India
3 days ago
- Time of India
Life has no fun on high base as ULIP sales slow down
MUMBAI: Life insurance companies posted a 4.25% year-on-year increase in new business premiums for the April-June quarter, driven largely by private sector players, data from the Life Insurance Council shows. The muted growth-compared to 22% growth in the April-June 2024 quarter-is due to a high base in the same period last year, regulatory impact from new surrender norms, and a softer push for high-ticket Ulip (unit-linked insurance plan) sales amid ongoing global equity market volatility, insurance experts said. Private life insurers recorded a 5.32% increase in new premiums, outpacing the 3.43% growth reported by the state-run Life Insurance Corporation of India (LIC). The total premium of the industry grew to ?93,544 crore in April-June 2025 as against ?89,726 crore in April-June 2024. LIC's growth is affected due to the changes in the minimum ticket size. Among the listed private sector companies, Axis Max Life topped the charts in terms of APE (annual premium equivalent)-annualised value of premium collected from new policies during the quarter-growth, followed by HDFC Life . Axis Max Life reported 21.66% increase in new business and 23.37% uptick in regular business. HDFC Life reported 14.51% increase in total premium while the regular premium grew 10.81%. ICICI Prudential 's total premium grew just 6.47% while its regular premium collections dipped 14% during the quarter, largely due to a slowdown in Ulip sales. SBI Life saw 3.3% increase in premium while regular premium was up 8.22%. "Owing to a high base impact of Q1FY25, the spill-over effect of the new surrender regulations and a relative slowdown in sales of ULIPs given the volatility in equity markets is likely to drive moderated APE growth for the Life Insurers during Q1FY26," Emkay said in a report. While insurers have seen moderation in premium growth, margins are expected to improve due to high sale of non-participating products.


Time of India
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Akshat Shrivastava shares 5 hard-hitting lessons to escape the middle-class trap, busts popular investing myths
Investor and entrepreneur Akshat Shrivastava , known for his candid insights on personal finance and macroeconomics, has once again stirred a timely conversation—this time through a sharp, no-nonsense X (formerly Twitter) post about the middle-class struggle in India . Drawing from his own journey of 'escaping' the middle class, Shrivastava offers five hard-earned lessons that challenge conventional beliefs about money, investment, and success in modern India. 'Making money in India is tough': Shrivastava's financial reality check Akshat begins his thread with an unsparing truth: building wealth in India isn't just difficult—it's like trying to sprint with an anchor tied to your legs. Taxes, inflation, and a deeply layered broker economy create obstacles that go unnoticed by many. 'Earn, save, hustle—make money. Investing alone won't make you rich. So stop with the trading BS,' he writes, calling out those who rely too heavily on market shortcuts rather than building income through strategic action. His insight hits home for many in the middle class who are caught between aspiration and affordability. The dream of financial security, he suggests, won't be realized by passive investing or trading gimmicks. Instead, it demands consistent income growth, discipline, and smarter money choices. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Cardiologist Reveals: The Simple Morning Habit for a Flatter Belly After 50! Lulutox Undo — Akshat_World (@Akshat_World) Investing isn't optional; bad investing is While he calls out the illusion of quick wealth through trading, Shrivastava firmly advocates for investing—but only the kind that outpaces inflation. 'Growing your wealth at 5% post taxes, when inflation is at 10%, is stupidity at scale,' he warns. The message is clear: fixed deposits and low-yield savings aren't just outdated—they're dangerous. Without sound investment strategies, the middle class risks silently slipping toward poverty, despite earning and saving regularly. Be contrarian and break away from the herd Perhaps his most provocative advice is to think differently. Shrivastava urges people to be contrarian in their financial strategies, particularly when it comes to mainstream products like SIPs and mutual funds . While these tools are often pushed as safe long-term investments, he suggests they may not be enough to generate transformative wealth. 'It might very well become the new ULIPs,' he writes, alluding to the once-popular insurance-linked investment plans that fell out of favor due to hidden costs and underperformance. You Might Also Like: Akshat Shrivastava once earned Rs 10,000 per month. Now saves 95% of his income, thanks to one rule The parasite of the Indian economy Shrivastava takes aim at what he calls India's 'broker economy,' where intermediaries at every level—from real estate to finance—shave off value from individual earnings. 'They eat into everything like parasites,' he notes. His advice? Cut the middlemen wherever possible—be it in buying property, investing in stocks, or starting a business. The digital age offers tools for direct access—it's time the middle class starts using them. See the problem, solve the problem, and stay realistic His final lesson leans into mindset but with a hard edge. 'Being positive does not mean living in la-la land,' Shrivastava says. Instead, it means acknowledging the systemic flaws, finding practical solutions, and moving forward with resilience. In a world saturated with motivational fluff, his brand of realism strikes a rare balance between hope and hard truth. A voice of experience Akshat Shrivastava's credentials lend weight to his words. An INSEAD alumnus and founder of Wisdom Hatch , he has built multiple businesses and mentored hundreds of students into top global universities. His background in strategy, consulting, and investment positions him as more than just an influencer—he's a seasoned financial thinker who understands both the global economy and the Indian middle-class psyche. His X thread may be hard to digest for some, but perhaps that's precisely what makes it necessary. In an economy where the rules are constantly shifting and the margins of error are slim, Akshat's brutally honest advice offers not just financial guidance—but a mirror. You Might Also Like: Akshat Shrivastava on exam race in India: 'There is life outside IIT/ UPSC/ CAT/ NEET. Your talent could be used to...'


India Today
5 days ago
- India Today
Have lost their tax edge: Expert sounds the alarm on ULIPs
For years, Unit Linked Insurance Plans (ULIPs) were sold as the ideal financial product, offering insurance, market-linked returns, and tax-free maturity benefits. But recent changes to tax laws have reshaped the picture in ways many investors are still catching up with. According to tax expert Sujit Bangar, ULIPs no longer offer the sweeping exemptions they once did, especially for those paying higher Section 80C of the Income Tax Act, ULIP premiums are eligible for deductions up to Rs 1.5 lakh a year. But that deduction is conditional. It's allowed only if the annual premium doesn't exceed 10% of the sum assured, for policies issued after April 1, 2012. And the policy must be held for at least five years—otherwise, the deduction is reversed. 'Policy must not be surrendered within 5 years,' Bangar bigger change, though, came in Budget 2021. ULIP maturity proceeds, which were previously tax-free across the board, are now taxable if annual premiums exceed Rs 2.5 lakh. This applies to all ULIP policies issued on or after February 1, 2021. And the threshold isn't per policy, it's cumulative. If the total premium paid across all ULIPs crosses Rs 2.5 lakh, the tax exemption is gone. 'ULIP maturity proceeds are tax-free only if annual premium Rs 2.5L,' says Bangar. For those who breach this threshold, the tax treatment begins to resemble that of mutual funds. Gains from ULIPs held for more than 12 months are taxed as long-term capital gains at 12.5%, but only on the amount exceeding Rs 1,25,000. If the holding period is shorter, the gains are taxed at 20% as short-term capital gains. The old assumption that ULIPs always offer tax-free returns no longer fund switches within ULIPs, which were once exempt from tax, are now taxable events if the policy exceeds the premium limit. If the ULIP doesn't qualify for Section 10(10D) exemption, any switch between equity and debt is treated like a withdrawal. 'Tax-free if ULIP qualifies for Sec 10(10D),' Bangar notes. 'Taxable as redemptions if it doesn't.'One area that remains untouched is the death benefit. The amount received by a nominee upon the policyholder's death is fully exempt under Section 10(10D), regardless of how much was paid in premiums. 'No premium cap applies here,' Bangar also a warning for early exits. If a ULIP is surrendered within five years, the tax deduction claimed under Section 80C is withdrawn and the entire surrender value is added to the policyholder's income. This can mean a significant tax hit if not accounted for in motivation behind these changes, Bangar explains, was to close a loophole that allowed high-net-worth individuals to gain tax-free equity exposure through insurance routes. 'ULIPs with premium > Rs 2.5L/year are taxed like mutual funds,' he points out. Before Budget 2021, all maturity proceeds from ULIPs were tax-exempt. After the changes, the playing field was result is that ULIPs have lost much of their appeal as tax-saving instruments, especially for those paying large premiums. Bangar offers a clear comparison: mutual funds are now more transparent, more flexible, and more cost-effective. 'ULIPs lost their tax edge at higher premiums. Mutual funds are more transparent & cost-effective,' he says. That leaves ULIPs best suited for those looking for long-term insurance and forced savings, rather than aggressive tax planning. 'Choose ULIPs only if insurance + forced savings is your priority.'As investors weigh their options, it's worth remembering that the tax benefits of a ULIP can quietly slip away with just a few extra rupees in annual premiums. What once looked like a dual-purpose product—offering safety and returns—now comes with more fine print than ever. And for many, the promise of tax-free income may end up being an This article is for general informational purposes only and does not constitute financial advice. Readers are encouraged to consult a certified financial advisor before making any investment or financial decisions. The views expressed are independent and do not reflect the official position of the India Today Group.)- Ends