Vidyut Jammwal reflects a confident new India in Spykar's new ad
Spykar
, India's homegrown
denim
brand, has welcomed action star and
fitness icon
Vidyut Jammwal
to its growing community.
Jammwal headlines Spykar's latest campaign featuring Chico, the most desirable denim in Spykar's portfolio of fits. With a relaxed silhouette and engineered comfort,
Chico Fit
reflects a generation that values authenticity, movement, and effortless style, making Jammwal the perfect face for this confident new era, the brand stated in a press note.
This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar's journey, it added.
More than just a style statement, it reflects Spykar's commitment to reimagining denim for today's fast-paced, purpose-driven lifestyles, where performance, versatility and refined aesthetics come together to create an everyday essential that feels as good as it looks.
Sanjay Vakharia, co-founder and chief executive officer of Spykar said, "Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity."
Spykar teams up with Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Jammwal perfectly embodies the spirit of Chico, desirable, versatile and unapologetically individual.
This collaboration reflects a confident new India, where fashion meets individuality.
Jammwal said, "Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate
style with purpose
."
With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in
Indian fashion
celebrating those who defy convention and dress with intent.
As Spykar and Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose.
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