Rita Ora slips into an array of skimpy bikinis while sultrily posing for a sizzling photoshoot as she models her new Primark summer collection
Rita Ora was sure to set pulses racing as she slipped into an array of skimpy bikinis while modelling her new Primark summer collection.
The singer, 34, who became a global ambassador for the budget high street brand in 2023, looked incredible while pulling off a number of sultry poses to showcase her latest offering.
Putting her incredibly toned figure on display, Rita was certainly in her element as she modelled a satin peach two-piece before donning a barely-there white number in the tropical location.
The Anywhere hitmaker wowed as she then showed off a satin burgundy bikini while posing in front of an idyllic sunset by the sea.
Inspired by 'long days under golden skies and unforgettable nights', Rita's new summer collection sees her donning backless dresses, floaty maxi skirts and relaxed crochet pieces, perfect for the season.
Rita further wowed as she also displayed the selection of jewellery and accessories to go alongside her clothing collection.
Speaking of her newest collaboration with Primark, which hits stores on Tuesday, Rita shared: 'Summer is one of my favourite times to express myself through fashion. It's carefree, bold, and full of personality.
'This collection with Primark is all about embracing those golden-hour moments, with pieces that feel effortless but still make a statement. I was inspired by vintage textures, beachside sunsets, and the kind of clothes you throw in your bag for last-minute adventures.
'It's been amazing to explore new styles, especially with our first swimwear drop, and I can't wait to see how people make these looks their own. It's fashion that feels like summer and I'm so proud of that.'
Rita's sizzling snaps comes days after she looked incredible as she performed at a summer concert in Hamburg, Germany on Saturday.
The star wore a black lace bra and tiny hot pants as she celebrated the season opening at Westfield Hamburg-íœberseequartier.
She teamed her outfit with a semi-sheer snake print blouse and a pair of knee-high leather boots.
The musician played a number of chart-topping hits such as Hot Right Now and Your Song.
Rita was recently left cringing after a ukulele busker hopped in her car to give an impromptu performance of his original tune, Dolla Dolla.
The Anywhere hitmaker wowed as she then showed off a satin burgundy bikini while posing in front of an idyllic sunset by the sea
Inspired by 'long days under golden skies and unforgettable nights', Rita's new summer collection sees her donning backless dresses, floaty maxi skirts and relaxed crochet pieces
Rita sultrily gazed at the camera while writing in the sand during her latest photoshoot with the high street fashion brand
The musician known as 'Liam C', real name Liam Cowan, went viral last year for his 'cringe-worthy' serenade of Dua Lipa, 29, and has also bombarded fellow stars including Stormzy, 31, at Glastonbury Festival.
Now, a new video shared by Liam on Instagram sees the musician enthusiastically playing his tune to an uncomfortable-looking Rita.
At the beginning of the clip, Rita gets escorted to her car by security as she is mobbed by fans and photographers shouting out her name.
Meanwhile, Liam could be seen pushing his way through people to get into Rita's car as well with his cameraman.
Once inside the car, Liam introduced Rita to the camera and said: 'We just had an absolute madness.'
Rita was recently left cringing after a ukulele busker hopped in her car to give an impromptu performance of his original tune, Dolla Dolla
He continued: 'Very very lovely of her to just let me come in her car so I can play her a good tune. Is that alright?
Rita simply replied: 'Always.'
Liam then explained what his song is about, he said: 'This is called Dollar Dollar. So, like I'm living out my rucksack, running around doing the whole Ed Sheeran thing, doing everything I can to get noticed. So this is my song about that.'
As he began to strum on his ukulele, Rita's unimpressed expression said it all, and she appeared lost for words.
Following his quick performance, Liam asked Rita: 'Was it good?' and she politely replied: 'I loved it.'
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