Al Masaood Automobiles Offers Exclusive First Look at 2026 Nissan Patrol NISMO Following World Premiere
Held across the Abu Dhabi and Al Ain showrooms, the preview offered customers early access to two of Nissan's most anticipated performance icons, the 2026 Patrol NISMO and Z NISMO, sparking exceptional interest across the capital. The response was immediate, with a fivefold increase in footfall and a 150% surge in Patrol NISMO bookings, highlighting the immense popularity of the NISMO brand.
Rooted in motorsport heritage, the NISMO brand has long captured the imagination of driving enthusiasts across the region. The new Patrol NISMO, engineered specifically for the Middle East, builds on this legacy. It merges the rugged off-road DNA of the Patrol with refined, track-inspired performance to deliver a unique blend of power and presence, tailored to the expectations of UAE drivers. The Z NISMO represents the pinnacle of the Z lineup. Powered by a 3.0L twin-turbo V6 producing 420 horsepower, it features NISMO-tuned suspension and brakes, aerodynamic upgrades, and a motorsport-inspired cockpit. It blends over 50 years of heritage with modern engineering to offer a focused, performance-driven experience.
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: 'Being the first dealership globally to showcase the Patrol NISMO is a proud milestone and a reflection of the deep trust we share with Nissan. More than that, it highlights our commitment to putting customers at the centre of everything we do. The excitement and energy we saw during the event speak volumes about the emotional bond our customers have with Patrol, and the performance spirit that NISMO represents. These moments reinforce our role in delivering the experiences our customers value, timely, relevant, and aligned with their evolving expectations.'
First introduced in 2015, the Patrol NISMO was developed exclusively for the Middle East, a region that values performance, presence, and craftsmanship. A decade on, the all-new 2026 edition marks a bold evolution. Informed by regional insights and tested in local conditions, it stands as the most powerful Patrol ever produced.
Customers in Abu Dhabi, Al Ain, and Al Dhafra can book the Patrol NISMO and Z NISMO by visiting Al Masaood Automobiles showrooms or through the website nissan-abudhabi.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
10 hours ago
- Campaign ME
How Nissan's latest Patrol Path campaign turned a drive into a story of legacy
In a market saturated with automotive campaigns built around horsepower and glossy finishes, Nissan Dubai took a different route in their latest campaign. The Patrol Path, a curated weekend getaway, wasn't about sleek finishes or specs – it was about movement, memory, and meaning. Research shows that the region's rising generation of adventure-seekers and culture-shapers want campaigns that don't just sell but stand for something real. At its core, the Patrol Path campaign explored how legacy isn't built in isolation but shaped through shared experience and connection. The campaign honoured the enduring role of the Patrol in the UAE. The creative vision was designed not just to highlight the car, but to echo the stories of those who've lived, led, and grown alongside it by drawing inspiration from local culture, the rhythm of the land, and the untold stories off the path. Hussam Baghdadi Senior Director, Arabian Automobiles shared, 'The Patrol Path wasn't just a drive, it became a powerful tribute to the spirit of leadership, the roots of legacy, and the roads that connect us all.' The result? A campaign that wasn't just told, but experienced. It generated over 330+ social media stories, with 2.2+ million organic and earned reach, and an estimated $320,000 in PR value. But more than numbers, it tapped into something emotional: the spirit of the Patrol and the pulse of the UAE. View this post on Instagram A post shared by Ai Lee Syarief | Coach (@chopsueylee) The patrol path: more than a campaign The campaign was conceived and brought to life by ComCo Middle East and Africa, who served as the creative and activation partner. ComCo orchestrated the collaboration between Nissan Dubai, Gravity Calisthenics Gym, JA Hatta Fort Hotel, and Fujifilm Instax Middle East – bringing together diverse partners to deliver a seamless campaign that celebrated adventure. It unfolded in two acts, each designed to turn brand storytelling into lived experience. Leadership and legacy was a heritage road trip shaped by Emirati voices, while power and performance delivered movement, aligned with the Dubai Fitness Challenge and brought memory first stories. It began with a convoy of 22 media and and adrenaline-seeking participants setting off from Nissan's Sharjah showroom. Supported by the Sharjah Media Council, the route featured cultural pit stops that offered moments of pause and perspective. Highlights included an abandoned gas station frozen in time, the Khalid Al Huriya public kitchen, and the historic Shees Market, each moment offering a glimpse into the rich stories present across Sharjah's landscape. Then came the real test, off-roading through the dramatic terrain of Hatta, led by seasoned off-road expert Mahmoud Al Jaffrawi, better known as Dr. Motor. With his guidance setting the pace, the Nissan Patrol rose to the challenge, navigating steep climbs, rugged paths, and sharp descents with effortless confidence, a living reminder of why it remains a trusted companion for the bold and the curious. As dusk approached, the crew pulled into the serene JA Hatta Fort Hotel for an evening of reconnection and reflection. The next morning began with a grounding inversion and stretch session led by Gravity Calisthenics Gym, followed by energising outdoor activities curated by JA Hatta Fort Hotel. A story told through many lenses Each participant received a Fujifilm Instax Mini 99 in their Patrol Pack, encouraging them to document the experience through their own lens. 'By integrating INSTAX cameras into each guest's 'Patrol Pack', the event encouraged participants to document their journey in a uniquely personal way, reinforcing the brand's belief in the power of self-expression and memory-making. From nostalgic pit-stops to cultural touchpoints and moments of self-reflection, every aspect of the experience offered an authentic canvas for storytelling – not through scripted narratives, but through the eyes and emotions of each participant,' says Gopal Sudhakaran, Marketing Operations Manager, Grand Stores. From printed memories at nostalgic pit-stops to spontaneous reflections in motion, the campaign became a patchwork of personal stories. The cameras weren't just tools for content – they were portals for connection. After a day of culture, heritage, and off-roading, the convoy of Patrols pulled into JA Hatta Fort Hotel – a true embodiment of nostalgia and nature. JA Hatta Fort Hotel, first opened in 1981 and is a piece of UAE's history. 'Being part of this journey felt like a natural fit for us. The Nissan Patrol is such an iconic brand in the UAE and across the GCC. As much as it is a symbol of adventure, reliability, and heritage, in many ways, Hatta holds a similar place in people's hearts. It's where generations have come to disconnect from the bustle of city life and reconnect with nature, culture, and community. Both are timeless in their own way, bringing a sense of character, nostalgia, and authenticity that have become central to how outdoor enthusiasts and many others experience the UAE,' shares Deborah, the Cluster GM of JA Hatta Fort Hotel and Terra Cabins. Gravity Calisthenics CalisGym, Dubai's first calisthenics and movement gym challenged participants to connect strength and story. They brought sessions focused on inversion, mobility, and mindful movement to day two of the Patrol Path. Guests were guided through routines that challenged their physical boundaries while also mirroring the emotional and cultural depth of the campaign. 'Our participation was inspired by the synergy between Nissan Patrol's legacy of resilience and our mission to redefine fitness through natural movement. Hosting physical sessions during the campaign added a tangible layer to the message; it showed that leadership starts with showing up, moving intentionally, and building strength from the inside out,' said Yousef Al Gurg, Founder of Gravity Calisthenics Gym. 'Bringing that to The Patrol Path allowed us to align with Nissan's heritage message in a very real, very physical way. Leadership begins with how you carry yourself.' Reflections that resonate Influencer marketing was integral to the campaign but it wasn't just transactional, it was transformational. Every guest selected, and every brand partnered in the campaign brought a unique voice, not for reach alone, but for relevance, sincerity, and storytelling power. 'The response from our community was overwhelmingly positive. Many saw it as a bold and authentic collaboration that bridged adventure, lifestyle, and fitness. It sparked conversations around legacy not just in terms of cars or branding, but in how we carry and challenge ourselves daily. Members appreciated having their fitness journeys cross paths with the Nissan Patrol, while this may not be the most obvious of cross-overs, the synergies identified by participants were numerous,' says Gurg. Across Instagram, LinkedIn, and press coverage participants shared, reflected, and celebrated what the campaign stood for. Some of the strongest engagement came from quieter moments such as reconnecting with one's roots at a local kitchen stop. View this post on Instagram A post shared by Hany Zaho👑 (@hanyzaho) Overall, the Patrol Path campaign blurred the line between brand and human experience. It invited people to move, to listen, to reflect – and, ultimately, to lead.
Filipino Times
20 hours ago
- Filipino Times
Smart, stylish, and just the right size: The Nissan Magnite lands in the UAE
There's something reassuring about a car that knows its purpose — no fuss, no over-promising, just well-thought-out features that make sense for everyday life. For many, it's all about having a car that's easy to drive, fuel-efficient, and has just the right balance of space and technology. That's exactly what the Nissan Magnite delivers. Now available at Al Masaood Automobiles' Nissan showrooms across Abu Dhabi, Al Ain, and the Al Dhafra Region, the Magnite is turning heads for good reason. Its bold front grille, clean lines, and dual-tone finish give it a confident look, while the 16-inch diamond-cut alloy wheels bring a touch of sportiness. But what really makes the Magnite stand out is how it combines style with everyday usability. Take its size: small enough to park easily at the mall or work, but roomy enough inside to comfortably seat passengers and carry cargo. The trunk holds 336 liters by default, and if you need extra space, folding the back seats gives you up to 690 liters, perfect for road trips, errands, or even airport runs. Powered by a 1.0-litre turbocharged engine, the Magnite offers solid performance while staying fuel-efficient, something drivers quickly appreciate after a few weeks behind the wheel. On longer drives, Cruise Control helps ease the pressure so you can maintain speed without constantly stepping on the gas. Inside, the Magnite keeps things simple and smart. The quilted leather seats aren't just for show — they're equipped with heat guard technology, which helps keep them cool even after being parked under the sun. The 8-inch infotainment screen connects wirelessly with Apple CarPlay™ and Android Auto™, so you can skip the cords and stay connected while on the go Safety-wise, it covers the essentials well: six airbags, ABS, Vehicle Dynamic Control, and a 360-degree Around View Monitor, a feature that's especially handy in tight spaces and busy parking lots. The best part? All of these features come in a compact SUV that doesn't feel overwhelming to drive or own. Whether it's your first car here or simply time for an upgrade, the Magnitemakes the decision easier. Reliable, fuel-efficient, and designed for real life, the Nissan Magnite is a solid pick for anyone looking for a car that just works, day in and day out.
Web Release
24-07-2025
- Web Release
Nissan expands Zero Gravity Seat technology across more models in the Middle East
Nissan is making every drive more comfortable than ever by expanding the availability of its Zero Gravity Seats across a wider range of models in the Middle East. Inspired by NASA's research on optimal human posture in space, Nissan's Zero Gravity Seats are engineered to reduce fatigue, improve spinal alignment, and enhance the overall driving experience, especially on longer journeys. Originally introduced on the Nissan Altima, Zero Gravity Seats are now available in over half of Nissan's passenger vehicle lineup in the region, including the all-new KICKS, Pathfinder, and X-TRAIL. For the first time, the all-new Nissan Patrol features Zero Gravity Seats across its entire lineup, now enhanced with integrated massage functionality. This added luxury brings targeted muscle relaxation to complement the Patrol's refined driving dynamics, ensuring superior comfort on highways, in the city, and across the desert. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan & INFINITI, said: 'At Nissan, comfort is more than a feature, it's fundamental to how we design our vehicles. Zero Gravity Seats underscore our commitment to enhancing the ownership experience by prioritizing comfort and well-being. By extending this advanced seating technology to more models across our line-up, we ensure that every Nissan driver enjoys superior comfort, turning daily commutes into experiences that are more comfortable and human-focused.' Developed in collaboration with Yamazaki Laboratory at Keio University, Nissan's Zero Gravity Seats mimic the body's natural posture in zero-gravity conditions, aligning the spine and hips and evenly distributing body weight. This innovative design reduces pressure on joints, enhances blood circulation, and significantly minimizes driver fatigue. Extensive ergonomic research, including musculo-skeletal analysis and advanced seat simulation, informed the strategic placement of 14 pressure points that effectively alleviate stress on the shoulders and back. Seating across the lineup is tailored to specific driving needs. In the iconic Nissan Z, purpose-built seats keep occupants secure and relaxed on road or track. The flagship Z NISMO elevates this experience with bespoke Recaro® leather-and-Alcantara® bucket seats where high-grip bolsters offer confident support through fast corners and sustained comfort on longer journeys. Meanwhile, the all-new Nissan Magnite also takes a climate-conscious approach, with MODURE leatherette quilted seats and Heat Guard technology for added comfort even in warmer climates. Customers across the Middle East can now experience Nissan's Zero Gravity Seats in a variety of SUV and sedan models, including the all-new Patrol, Pathfinder, X-TRAIL, KICKS, and Altima. Drivers looking for climate-resilient comfort or track-inspired performance will also find specialized seat innovations in the all-new Magnite and Nissan Z range.
