Buffalo Bills QB Josh Allen reacts as sister Nicala Madden launches baby clothing line with a No. 17 twist
Buffalo Bills quarterback Josh Allen is no stranger to big moments, but this time it was his sister, Nicala Madden, who stole the spotlight. Just before the 2025 NFL season kicks off, Allen took a break from training camp at St.
John Fisher University to celebrate a special milestone in his family. His older sister has launched a new baby clothing line – and it's rather personal. The launch came with a heartfelt tribute to Allen, who just capped off a record-setting year in 2024, including winning the AP NFL MVP award and becoming the first quarterback to notch 40+ total touchdowns in five straight seasons.
Allen praises his sister's new brand with emotional four-word message
Nicala Madden, a former real estate agent from Fresno, California, co-founded a baby pajama brand called Little Dreamers Co.
with her business partner Tory. On Thursday, July 24, the company dropped a new line of bamboo baby pajamas. What made the release extra special was the theme: the collection is called '17 Sideline Snuggles' – a heartwarming nod to Allen's jersey number.
As soon as the new line went live, Allen shared his sister's Instagram post on his story and added a proud and emotional caption: 'SO proud of you, sis.' He also encouraged his fans to take a look for themselves, adding, 'Go check out @littledreamerscompany.'
Nicala Madden honors the Buffalo Bills QB with game day baby wear
This isn't the first time Nicala has publicly shown her support for her NFL star brother. Back on January 26, just ahead of the AFC Championship Game against the Kansas City Chiefs, she wore a custom jacket with Allen's number 17 on it. She even posted a shoutout at the time, writing, 'Thank you Leveled Up Buffalo, for getting us girls blinged out for game day. So sweet of you! 💙❤️.'
Even with all the success, Allen made it clear that his sister's support behind the scenes has meant everything.
And now, the tables have turned, as Nicala drew inspiration from her brother for her new venture.
FAQs
Q: What is the name of Nicala Madden's new baby clothing brand?
A: The brand is called Little Dreamers Co., and it focuses on soft bamboo pajamas for babies.
Q: What is the connection between Josh Allen and the '17 Sideline Snuggles' collection?
A: The number 17 in the pajama line is a tribute to Josh Allen's jersey number with the Buffalo Bills.
Q: When does the presale for the '17 Sideline Snuggles' pajamas end?
A: The presale ends on July 29, with shipping expected 30 to 45 business days afterward.
Also read:
Cleveland Browns add first brown helmet in 79-year franchise history with Alpha Dawg – Here's what fans think
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