Associated Alcohols gains after launching whiskey 'Hillfort' in Uttar Pradesh
Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products, as part of a phased pan-India expansion strategy.
The company said that it plans to launch its premium products in a few more states shortly, and the same shall be communicated to the exchange upon execution.
Prasann Kumar Kedia, managing director, stated The launch of Hillfort in Uttar Pradesh marks a significant milestone in our journey toward premiumization and strategic geographic expansion. We are thrilled to introduce our premium offering to one of Indias most evolved and discerning liquor markets. This move underscores our commitment to delivering differentiated, high-quality spirits that resonate with modern consumers, and we look forward to deepening our presence in this important region.
Associated Alcohols and Breweries (AABL) operates a state-of-the-art integrated alcoholic beverages manufacturing facility near Indore, Madhya Pradesh. AABL's core focus is on producing Indian Made Foreign Liquor (IMFL). The company is involved in the sales of Indian Made Foreign Liquor (IMFL), Indian Made Indian Liquor (IMIL), Extra Neutral Alcohol (ENA) and Ethanol.
The companys standalone net profit jumped 82.3% to Rs 22.33 crore on 0.1% increase in net sales to Rs 242.48 crore in Q4 FY25 over Q4 FY24.
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