Digital product passports could double fashion products' lifetime value – with consumers reaping the rewards
As Digital Product Passports (DPPs) become mandatory for textiles from 2026 under the EU's Ecodesign Regulation, today's report shows these are not just a regulatory tool but a commercial opportunity. For example, a fashion item sold for £500 today could generate an additional £500 in resale and services when supported by a DPP, by improving trust, traceability and ease of resale. While resale platforms, brands and verification services benefit too, consumers gain the most.
Many brands – around 90% of those surveyed by Bain – currently view DPPs primarily as a regulatory burden. But today's research encourages companies to reframe DPPs as a strategic investment capable of generating ongoing revenue, driving sustainability, and strengthening consumer relationships.
'DPPs are more than just checking a compliance box. They are a foundational shift in how value is created, captured, and sustained over a product's lifetime,' said Aaron Cheris, partner in Bain & Company's Retail and Customer Strategy & Marketing practices. 'Brands that act early can build a more direct, data-rich relationship with consumers, tapping into resale trends and personalizing services in powerful new ways.'
DPPs are standardized digital records, accessible via QR codes, NFC, blockchain or similar technologies, and contain detailed information about a product's materials, components, origin, environmental footprint, and lifecycle. Designed to support sustainability, circular economy initiatives, and greater transparency, DPPs enable consumers, businesses, and regulators to trace and assess products throughout their lifecycle.
Regulation meets opportunity
Under the EU's forthcoming Ecodesign for Sustainable Products Regulation
(ESPR), nearly every physical product sold in the EU will require a DPP by 2030 – yet 90% of brands still see this as a compliance burden, rather than a growth lever.
The Bain and eBay report urges brands to shift perspective, urging that, rather than being 'red tape', DPPs should be regarded as revenue tools. DPPs will unlock lifetime value beyond the original point of sale, support circularity, and open direct channels to secondhand markets, the report finds.
'Digital Product Passports are critical to powering the future of circularity,' said Alexis Hoopes, VP of Global Fashion at eBay. 'As a global marketplace at the forefront of resale, we're exploring how better product data can enable smarter buying, responsible selling, and a more trusted platform. Unlocking value for consumers is a critical part of the connected product evolution.'
From transaction to lifecycle
The digital records within DPPs store verified product information on materials, origin, care instructions, ownership history, and environmental impact. These records enable brands to:
Launch resale, trade-in and buyback schemes with confidence
Offer tailored warranties, repairs and aftercare
Track usage and extend product lifespans
Report on ESG goals with greater transparency
Consumers drive the change
The Bain/eBay report highlights that consumers will capture most of the DPP-driven value. By removing friction – no more lost receipts or clunky listings – DPPs will enable one-click resale and boost confidence. As second-hand markets expand, DPPs can act as a flywheel for growth – deepening trust, expanding participation, and making circular shopping second nature.
A call to move now
With the 2026 deadline for ESPR nearing, the message from the report is clear: act early. The brands investing in DPP infrastructure today – engaging consumers and testing resale models – will be tomorrow's leaders in sustainable, data-driven fashion. Those that wait risk falling behind as the resale economy scales.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
12 hours ago
- Zawya
The Gambia's Good Market is now open: A pop-up event empowering Gambian entrepreneurs
The Gambia's Good Market was officially opened today at UN75 Kotu Park through a collaborative effort led by the European Union Youth Empowerment Project – Tourism and Creative Industries and the International Trade Centre. The Gambia`s Good Market is an initiative that gives Gambian youth and women entrepreneurs, especially those in the tourism and creative industries, a platform to showcase and sell their products. It aims to promote Made-in-The-Gambia products and services, strengthen market access for small businesses in the tourism and creative industries and connect entrepreneurs to customers. The initiative seeks to promote sustainable and inclusive tourism and was made possible in partnership with the Gambia Start-up Chamber of Commerce, Gambia Women's Chamber of Commerce, ITC SheTrades Gambia Hub, the Ministry of Trade, Industry, Regional Integration and Employment, and the Ministry of Tourism, Arts and Culture. The Minister of Trade, Industry, Regional Integration and Employment, Hon. Baboucarr O. Joof, emphasized the importance of the market during his remarks. He said, 'The Gambia's Good Market is a landmark initiative. It is designed to drive sustainable growth in The Gambia's tourism and trade sectors, provide economic opportunities for local entrepreneurs, and elevate the visibility of 'Made in The Gambia' products on both regional and global stages.' Speaking at the opening ceremony, the European Union Ambassador to The Gambia, Her Excellency Immaculada Roca i Cortés, highlighted that the EU Youth Empowerment Project – Tourism and Creative Industries is a flagship programme for the EU, delivering the EU/The Gambia join agenda on inclusive economic growth through partnerships with the private sector and promotion of innovation and translating the ambitious objectives of the National Development Plan into concreate actions. She also underscored the focus of the platform on empowering Gambian youth and women – who are priority beneficiaries for the EU. 'Through initiatives like the EU YEP Tourism and Creative Industries Programme, the European Union aims at expanding access to skills, tools, and markets for young innovators. Our goal is clear: to enhance the competitiveness of MSMEs and unlock sustainable employment,' she shared. The Senior Technical Expert on Tourism and Creative Industries at the International Trade Centre, Daouda Niang, highlighted that market access remains one of the biggest barriers for small businesses and reaffirmed ITC's commitment to curbing this challenge. 'The Gambia's Good Market is one of our flagship initiatives designed to provide young people and women with a platform to access markets, build networks, make sales and expand their customer base. This market, which is 100% made in The Gambia, provides a unique opportunity for both locals and tourists an opportunity to experience the creativity and products of Gambian youth and women entrepreneurs,' Niang stated. Also speaking at the event, Kumbale Goode, Board Chairperson of the Gambia StartUp Chamber of Commerce (GSCC), stressed the market's role in promoting local enterprise and economic development. 'The Gambia's Good Market fosters business growth, generates decent employment and deepens cross-sectoral linkages within the economy. We have about 30 businesses showcasing Made in The Gambia products,' she said The Gambia Good Market will be held every last Saturday of the month, coinciding with key festive events such as Koriteh, Easter, and Christmas. Distributed by APO Group on behalf of International Trade Centre.
Khaleej Times
a day ago
- Khaleej Times
Dubai temporarily closes Ras Al Khor sanctuary for Dh650-million development
The contract for the first phase was awarded, and it will be completed by the end of next year.
Web Release
a day ago
- Web Release
Digital product passports could double fashion products' lifetime value – with consumers reaping the rewards
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up to 65% of the gains delivered to consumers, research from Bain & Company and eBay, reveals today. The findings point to a transformative opportunity for brands to redefine the value chain around transparency, trust, and circularity – far beyond the immediate goal of regulatory compliance. As Digital Product Passports (DPPs) become mandatory for textiles from 2026 under the EU's Ecodesign Regulation, today's report shows these are not just a regulatory tool but a commercial opportunity. For example, a fashion item sold for £500 today could generate an additional £500 in resale and services when supported by a DPP, by improving trust, traceability and ease of resale. While resale platforms, brands and verification services benefit too, consumers gain the most. Many brands – around 90% of those surveyed by Bain – currently view DPPs primarily as a regulatory burden. But today's research encourages companies to reframe DPPs as a strategic investment capable of generating ongoing revenue, driving sustainability, and strengthening consumer relationships. 'DPPs are more than just checking a compliance box. They are a foundational shift in how value is created, captured, and sustained over a product's lifetime,' said Aaron Cheris, partner in Bain & Company's Retail and Customer Strategy & Marketing practices. 'Brands that act early can build a more direct, data-rich relationship with consumers, tapping into resale trends and personalizing services in powerful new ways.' DPPs are standardized digital records, accessible via QR codes, NFC, blockchain or similar technologies, and contain detailed information about a product's materials, components, origin, environmental footprint, and lifecycle. Designed to support sustainability, circular economy initiatives, and greater transparency, DPPs enable consumers, businesses, and regulators to trace and assess products throughout their lifecycle. Regulation meets opportunity Under the EU's forthcoming Ecodesign for Sustainable Products Regulation (ESPR), nearly every physical product sold in the EU will require a DPP by 2030 – yet 90% of brands still see this as a compliance burden, rather than a growth lever. The Bain and eBay report urges brands to shift perspective, urging that, rather than being 'red tape', DPPs should be regarded as revenue tools. DPPs will unlock lifetime value beyond the original point of sale, support circularity, and open direct channels to secondhand markets, the report finds. 'Digital Product Passports are critical to powering the future of circularity,' said Alexis Hoopes, VP of Global Fashion at eBay. 'As a global marketplace at the forefront of resale, we're exploring how better product data can enable smarter buying, responsible selling, and a more trusted platform. Unlocking value for consumers is a critical part of the connected product evolution.' From transaction to lifecycle The digital records within DPPs store verified product information on materials, origin, care instructions, ownership history, and environmental impact. These records enable brands to: Launch resale, trade-in and buyback schemes with confidence Offer tailored warranties, repairs and aftercare Track usage and extend product lifespans Report on ESG goals with greater transparency Consumers drive the change The Bain/eBay report highlights that consumers will capture most of the DPP-driven value. By removing friction – no more lost receipts or clunky listings – DPPs will enable one-click resale and boost confidence. As second-hand markets expand, DPPs can act as a flywheel for growth – deepening trust, expanding participation, and making circular shopping second nature. A call to move now With the 2026 deadline for ESPR nearing, the message from the report is clear: act early. The brands investing in DPP infrastructure today – engaging consumers and testing resale models – will be tomorrow's leaders in sustainable, data-driven fashion. Those that wait risk falling behind as the resale economy scales.
