Louis Vuitton Spring Summer Men's 2026: HIEUTHUHAI shines with A-list stars in the fashion capital of Paris
J-Hope arrived with the air of a true fashion icon—distinctive, polished and forward-thinking. He selected a brown check suit that blended timeless tailoring with a modern edge. A subtly lustrous shirt and pastel pink, diagonally striped tie added softness to the ensemble, while maintaining a structured silhouette. His refined brooch, silver hip chain and fresh white trainers lent a contemporary finish. The look was completed with a striking pink and white monogram Speedy bag, less an accessory than a declaration of personal style. Jay-Z and Beyoncé
Above The power duo drew attention in relaxed cowboy-inspired looks (photo: Instagram / enews)
The power duo drew attention in relaxed cowboy-inspired looks. Beyoncé turned heads in a denim-on-denim outfit topped with a wide-brimmed hat, while Jay-Z opted for a leather racer jacket layered over a minimal suit: cool, unfussy, and media-ready. Bradley Cooper
Above Bradley Cooper channelled quiet sophistication with a classic pairing of shirt and chinos
Bradley Cooper channelled quiet sophistication with a classic pairing of shirt and chinos, clean lines and sharp tailoring made it all the more compelling.
Read more: From royal silk dresses to digital fashion: the evolution of fashion through the ages Spike Lee
Above The BlacKkKlansman director stood out in a red varsity jacket with camel leather sleeves, paired with straight-leg jeans and a Damier bucket hat
The BlacKkKlansman director stood out in a red varsity jacket with camel leather sleeves, paired with straight-leg jeans and a Damier bucket hat. A statement necklace, white retro shades and a Louis Vuitton tote in a bold patchwork finish brought the ensemble firmly into streetwear-luxe territory. Jackson Wang
Above Jackson Wang stepped out in a grey polka dot denim co-ord—jacket and trousers in unison
Jackson Wang stepped out in a grey polka dot denim co-ord: jacket and trousers in unison. Cut-out details and metallic silver accents lent a bold and refined touch. BamBam (GOT7)
Above BamBam's outfit merged youthful energy with upscale flair—perfectly aligned with the K-pop wave
In a sleek leather jacket, tailored trousers and polished black loafers, BamBam's outfit merged youthful energy with upscale flair perfectly aligned with the K-pop wave. Yuta (NCT)
Above Yuta wore a crisp white shirt layered with a blue and white striped jacket, and black flared trousers
Yuta wore a crisp white shirt layered with a blue and white striped jacket, and black flared trousers. Orange-rimmed sunglasses, a loosely knotted silk tie and brown loafers added character, while a graffiti-print tote introduced a playful final note. Gong Yoo
The actor opted for a classic black suit and white shirt, finished with a minimalist tie. The look embodied the timeless elegance associated with Louis Vuitton's spirit of travel.
Above These unforgettable fashion moments are set to resonate far beyond the runway
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Tatler Asia
2 days ago
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Above The spirit of sport threads its way through many of Louis Vuitton's collections (photo: Louis Vuitton) The spirit of sport threads its way through many of Louis Vuitton's collections. Pharrell Williams' Spring/Summer 2025 offering, for instance, radiates football energy. Just months earlier, in August 2024, Real Madrid's Jude Bellingham was named a Friend of the House. Meanwhile, sightings of players carrying the brand's luggage hinted at a deeper collaboration in the works. On 13 June, both fashion lovers and Real Madrid fans finally received the long-awaited confirmation. Read more: Prodigy Quang Duong—I believe pickleball will surpass tennis Above With Louis Vuitton's official appointment as Real Madrid's 'official tailor', a new dialogue opened between fashion and sport (photo: Louis Vuitton) With Louis Vuitton's official appointment as Real Madrid's 'official tailor', a new dialogue opened between fashion and sport. The once-declarative phrase Victory travels in Louis Vuitton, inscribed on trophy trunks, is now woven into each garment, worn close to the skin. No longer merely attire, the designs reflect a philosophy cut from natural Vachetta leather, sculpted to contour the athlete's form, and paired with LV Soft shoes that move in harmony with the pitch. The travel range is equally elevated: the Horizon 55 cabin trolley, the Keepall, the Christopher backpack, all cloaked in the maison's iconic Monogram canvas. Each element, from the white and yellow stripes drawn from Real Madrid's colours to the exclusive 'RM' insignia in the Mon Monogram line, is considered with the utmost care. However, what is worth noting is not the commercial value. The Real Madrid x Louis Vuitton Formal Capsule Collection was not created for mass consumption, but rather as a moment for two iconic empires to come together and shine. A symbol of victory is no longer confined to a trophy: it has become a statement of style, a declaration of intent, a way of life. Above The first Louis Vuitton x Real Madrid campaign did not unfold in a glossy studio or a grand fashion venue (photo: Louis Vuitton) The first Louis Vuitton x Real Madrid campaign did not unfold in a glossy studio or a grand fashion venue. Instead, it was staged at the heart of Madrid, inside the legendary Santiago Bernabéu stadium. There, beneath the floodlights and rich history, Éder Militão, Dani Carvajal, Vinícius Júnior, Thibaut Courtois and Kylian Mbappé appeared not in their kits, but in sharply tailored Louis Vuitton suits. In that instant, the Bernabéu fell into a rare hush, as it morphed from iconic football ground to an unexpected runway, where elegance and performance found common ground. Pietro Beccari, CEO of Louis Vuitton, remarked: 'Louis Vuitton and Real Madrid share the fundamental values that have brought them to the top.' A shared pursuit of greatness, a dedication to excellence, and an identity that defies imitation. Above Louis Vuitton will dress Real Madrid's men's, women's and basketball teams for all official appearances and travel (photo: Louis Vuitton) As part of this alliance, Louis Vuitton will dress Real Madrid's men's, women's and basketball teams for all official appearances and travel. Looking ahead, the maison will unveil a bespoke wardrobe for the club's athletes, created under the vision of Pharrell Williams, Louis Vuitton's men's creative director. The vision behind the 'handshakes' between luxury fashion and sports Above Luxury fashion and sportswear may appear to belong to separate spheres, but history has painted a different picture (photo: Louis Vuitton) Luxury fashion and sportswear may appear to belong to separate spheres, but history has painted a different picture. With Louis Vuitton appointed as the 'official tailor' of Real Madrid, this union marks a significant chapter in the ongoing dialogue between the two worlds. One could even point to 1913 as the origin, when Gabrielle Chanel opened a boutique in Deauville offering jersey sportswear. Soon after, designers like Jean Patou and Jeanne Lanvin began working with jersey, a fabric once reserved for rugby gear. Since then, the use of materials such as elastane and polyester, along with styles like joggers and trainers, has propelled sportswear into everyday wardrobes. Athleisure, once a niche blend, is now firmly embedded in consumer culture. Above Michael Burke, CEO of Louis Vuitton, beside the 2015 America's Cup trophy case in Portsmouth (photo: Louis Vuitton) In recent years, however, a more profound shift has emerged. Sport is no longer merely borrowing from luxury; fashion houses are entering the arena with intent, shaping, influencing, and redefining the game. Dior Men designed the formalwear for Paris Saint-Germain (PSG) in 2021. Prada outfitted the Chinese women's team at the 2023 World Cup. And now, Louis Vuitton steps onto the pitch with Real Madrid. Above Dior designed formalwear for the Paris Saint-Germain (PSG) team in 2021 (photo: PSG) What once looked like a fleeting trend is now being recognised as a deliberate strategy. With the luxury market facing slower growth, consumer fatigue, and the challenge of younger audiences, sport, particularly football, has become a potent avenue for expansion. According to the Football Market Size & Growth Analysis report, the global football market was valued at approximately USD 32.37 billion in 2023. Projections suggest this figure will rise from USD 33.56 billion in 2024 to USD 50 billion by 2035, with a compound annual growth rate (CAGR) of around 3.69 per cent between 2025 and 2035. Above Prada designs uniforms for China's women's team at the 2023 World Cup (photo: Prada) On a broader scale, football is shaping powerful cultural moments through fierce rivalries, massive global followings, and tight-knit fan communities amplified by social media. In a world fragmented by algorithms and fleeting consumer attention, sport remains one of the few genuine 'shared spaces' where brands can participate in a meaningful and enduring way. Above French footballer Kylian Mbappé becomes Dior's global ambassador in 2021 (photo: Dior) Beyond commercial metrics, the bond between fashion and sport has evolved into something richer, where culture, emotion and identity seamlessly intertwine. It is no longer simply a matter of strategic partnership, but a subtle mastery of crowd psychology—a reflection of our modern pace of life, in which audiences long to connect, to feel, to be present in every pulse of the moment. Eric Biones, CEO of Journal du Luxe, once remarked: 'Sporting events are real experiences that can pull fans away from their screens.' His insight speaks not only to the immersive allure of sport but also to why luxury houses are stepping directly onto the field, transforming matches into stages of cultural expression. In the heat of competition, these brands are no longer mere observers. They are lived in, carried, worn and woven into the identity of the wearer. Above Lionel Messi and Cristiano Ronaldo in Louis Vuitton's 2022 campaign (photo: Louis Vuitton) The line between pitch and catwalk continues to blur, giving rise to a new archetype: the brand face. Cristiano Ronaldo, Lionel Messi, Neymar Jr. and Kylian Mbappé command vast audiences. Their impact transcends sport, making them ideal ambassadors for fashion houses like Gucci, Prada, Dior and Louis Vuitton. But this movement extends beyond choosing the right face. Fashion's heavyweights, particularly those under the LVMH umbrella, are taking matters into their own hands. For the Paris 2024 Olympics, LVMH is not only a top-tier sponsor but also a creative force behind the event's visual identity. The group has invested millions of euros, including the creation of bespoke medal trunks by Louis Vuitton. LVMH's influence also flows through Dior, Berluti and Chaumet, each tasked with designing formalwear for athletes and event organisers. Meanwhile, Louis Vuitton has added rising star Léon Marchand, who clinched four gold medals at the Games, to its ambassador roster. A new icon, he embodies a bold, contemporary athleticism, full of style and self-assurance. Above The French team's outfit for the Paris 2024 Olympics opening ceremony was designed by Berluti (photo: LVMH) Above The Louis Vuitton Torch Trunks protect and display the Paris 2024 Olympic and Paralympic torches (photo: LVMH) Above Olympic medals designed by Chaumet (photo: LVMH) Above Interestingly, football teams are also repositioning themselves as fashion brands (photo: Louis Vuitton) Above Paris Saint-Germain Store on Fifth Avenue, New York (photo: FashionNetwork) Interestingly, football teams are also repositioning themselves as fashion brands. This can be seen in their dedicated product stores in major cities like New York and Tokyo, their uniform designs, and the choice of photographers and creative directors for their pre-season lookbooks. For example, PSG's flagship store opening in 2023 on Fifth Avenue in New York, home to flagships from Louis Vuitton and Dolce & Gabbana, is a clear indication that sport is also charting its place in global luxury fashion. 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Tatler Asia
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Louis Vuitton Spring Summer Men's 2026: HIEUTHUHAI shines with A-list stars in the fashion capital of Paris
As Vietnam's sole representative at Louis Vuitton's Spring Summer 2026 menswear presentation, HIEUTHUHAI received marked attention from the esteemed fashion house. For the occasion, he wore a rhinestone-studded denim shirt paired with beige wide-leg trousers, striking a balance between youthfulness and elegance. His look was accentuated by carefully selected accessories: the LV Instinct necklace, Monogram Chain earrings and Skate sneakers. The ensemble, reportedly from an unreleased collection, underscored both exclusivity and favour. With confident poise, a strong sense of style, and a front row seat among global stars, HIEUTHUHAI quickly became a focal point for media and fashion watchers alike. J-Hope (BTS) J-Hope arrived with the air of a true fashion icon—distinctive, polished and forward-thinking. He selected a brown check suit that blended timeless tailoring with a modern edge. A subtly lustrous shirt and pastel pink, diagonally striped tie added softness to the ensemble, while maintaining a structured silhouette. His refined brooch, silver hip chain and fresh white trainers lent a contemporary finish. The look was completed with a striking pink and white monogram Speedy bag, less an accessory than a declaration of personal style. Jay-Z and Beyoncé Above The power duo drew attention in relaxed cowboy-inspired looks (photo: Instagram / enews) The power duo drew attention in relaxed cowboy-inspired looks. Beyoncé turned heads in a denim-on-denim outfit topped with a wide-brimmed hat, while Jay-Z opted for a leather racer jacket layered over a minimal suit: cool, unfussy, and media-ready. Bradley Cooper Above Bradley Cooper channelled quiet sophistication with a classic pairing of shirt and chinos Bradley Cooper channelled quiet sophistication with a classic pairing of shirt and chinos, clean lines and sharp tailoring made it all the more compelling. Read more: From royal silk dresses to digital fashion: the evolution of fashion through the ages Spike Lee Above The BlacKkKlansman director stood out in a red varsity jacket with camel leather sleeves, paired with straight-leg jeans and a Damier bucket hat The BlacKkKlansman director stood out in a red varsity jacket with camel leather sleeves, paired with straight-leg jeans and a Damier bucket hat. A statement necklace, white retro shades and a Louis Vuitton tote in a bold patchwork finish brought the ensemble firmly into streetwear-luxe territory. Jackson Wang Above Jackson Wang stepped out in a grey polka dot denim co-ord—jacket and trousers in unison Jackson Wang stepped out in a grey polka dot denim co-ord: jacket and trousers in unison. Cut-out details and metallic silver accents lent a bold and refined touch. BamBam (GOT7) Above BamBam's outfit merged youthful energy with upscale flair—perfectly aligned with the K-pop wave In a sleek leather jacket, tailored trousers and polished black loafers, BamBam's outfit merged youthful energy with upscale flair perfectly aligned with the K-pop wave. Yuta (NCT) Above Yuta wore a crisp white shirt layered with a blue and white striped jacket, and black flared trousers Yuta wore a crisp white shirt layered with a blue and white striped jacket, and black flared trousers. Orange-rimmed sunglasses, a loosely knotted silk tie and brown loafers added character, while a graffiti-print tote introduced a playful final note. Gong Yoo The actor opted for a classic black suit and white shirt, finished with a minimalist tie. The look embodied the timeless elegance associated with Louis Vuitton's spirit of travel. Above These unforgettable fashion moments are set to resonate far beyond the runway Credits
Tatler Asia
6 days ago
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8 Korean shows remade from Taiwanese and Chinese dramas
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